Femme Fashionable

The late Elizabeth Taylor once said, "I don't pretend to be an ordinary housewife." Probably no one ever accused the eight-times-married actress of being a normal housewife, but her statement relates to more than her inability to settle down. She was a career woman, a mother, an activist and a fashion icon. In her time, her many roles may have seemed outlandish, but now many women fill the same or similar roles. Women have careers, families, friends and fashion sense. The promotional products industry is not only becoming aware of these overachieving ladies, but also learning to market to a niche of women who demand excellence, comfort and aesthetics in their apparel, even in their promotional apparel.