From Counting Sheep to the Golden Fleece

Pajamas. Not exactly apparel top-of-mind when you think of the old "walking billboard" adage of the promotional clothing world. People wear them when they sleep after all, which seems about as good a place for a promotion as a billboard buried 600 miles underground, surrounded by illiterate giant bats who have a frothing, all-consuming hatred of billboards, commonly expressed with them immediately shredding and rending to pieces any freestanding advertisements they find.