Trade Only Names Alan Patrick President and Chief Operating Officer

Alan Patrick.

Trade Only, the Costa Mesa, California-based technology and e-commerce solutions provider to the promotional product and print industries, has announced the appointment of Alan Patrick as president and chief operating officer.

Patrick has a wealth of global business experience in the promotional product marketplaces in North America and internationally with several marketing focused blue chip consumer product companies. His career has included exciting leadership assignments that delivered first-of-its-kind marketing and sales initiatives and unparalleled market success for multinational private equity and privately owned companies in the USA, Europe, Middle East and other nations. He comes to Trade Only from distributor LeaderPromos, where he served as vice president of business development.

“I am delighted to welcome Alan to the team and this important leadership role,” said Martin Varley, chief executive officer of Altitude Group PLC and chairman of Trade Only. “With our aggressive growth plans it is the optimum time to be investing in additional senior level resource. Alan’s experience gained with well-respected major organizations will be a key element in delivery of our plans.”

Patrick said, “This is a very exciting opportunity. My goal will be to work with the team to implement strategic and tactical plans, building on core values and competencies to deliver on what we believe are substantial growth opportunities that will benefit clients and all those associated with the company.”

Patrick’s appointment is the second major announcement from Trade Only in the past month. In November, the company announced a partnership with Promo Marketing to bring its Technologo software to the more than 300,000 products available on

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