Milan! Paris! PPAI Expo?

"It used to be that if it happened in retail, it happened in our industry a year or two later," said Lea Robinson, vice president of sales and marketing for Staton Corporate & Casual, Dallas. "But today, most manufacturers are decreasing the gap." With the latest men's styles hitting the runways in Paris and Milan this past month, it's clear that promotional apparel suppliers are paying close attention. On the following pages, Robinson, along with Howard Headden, vice president of sales for Ash City USA, Lenexa, Kan., and Mabel Kwok, director of product development for Ash City USA, give Promo Marketing readers tips on this evolving market and the latest trends hitting the runways, which are fast finding their way to the promotional marketplace.
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