TSC Apparel’s Tultex Brand Kicks Off 2013 with New Look and Products

The house brand for Cincinnati’s TSC ApparelTultex—is launching a new look and new product additions to the line for 2013.

The new Tultex logo and tagline “Style Fits” was unveiled at the PPAI Las Vegas and ISS Long Beach trade shows. The fresh look symbolizes the evolution of the brand and its renewed commitment to offer the highest retail quality fashion basics with deep stock at a great value.

“We have been so pleased with the success of the Tultex brand and its growth the past few years,” said Marcia Cumberledge, director of merchandising for TSC Apparel. “We have worked through any growing pains and are pleased to say that Tultex is better and stronger than ever. The color palette is fresh; the collection of styles well-rounded. Stock is great; the quality is that of retail brands—even the boxes are sturdier and more durable. We are excited to introduce the new Tultex to the market this year and continue the evolution from what began as a private label and is becoming a stand-alone brand.”

The consistent success of the fine jersey products has prompted Tultex to expand the line within this category. This month, Tultex introduces fresh new color additions to its three fine jersey tees—in men’s, ladies’ and misses’ styles—and coming this spring, two new items will be available in the collection – the Unisex Beach Hood and the Unisex Fine Jersey Tank. Both will be offered in a palette of popular core colors.

The Tultex brand offers a full selection of fashion basics from fleece hoods to tees in fine jersey and blend fabrics, all in a variety of styles and colors for Men, Ladies and Misses. It is available exclusively from TSC Apparel, shipping from locations in Atlanta, Cincinnati, Houston, Los Angeles and new in 2012, New York.

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