UPDATE: Beacon Promotions Forms Exclusive Distribution Agreement with Senator Pen

In an update to news first released this morning, Beacon Promotions Inc. provided further details on its exclusive distribution agreement with Senator GmbH & Co. KGaA of Gross-Bieberau—Germany to market and sell their plastic and metal pens to the promotional products marketplace in North America. This agreement will take effect January 1, 2013.

Beacon will carry 20 SENATOR Pens in a wide range of colors that you will find in the new SENATOR Pen Catalog to be released on January 1, 2013. All customer service, order processing, sales and imprinting will take place at the Beacon facilities in New Ulm, MN, starting the first of the year. Orders will be available for shipment after February 1, 2013.

Beacon Promotions Inc. president Gary Haley stated, “We have an all-star lineup of quality writing instrument names with Dri Mark Highlighters and Markers and now SENATOR Pens. The SENATOR brand is known around the world as a premium writing instrument company and stands for unmistakable quality, innovation and sustainability.”

“SENATOR and Beacon share a common belief in providing superior quality and great customer service. These attributes made us attractive to each other,” Haley added.

“I am very excited about our new partnership with Beacon,” said Michael Nick, CEO of SENATOR GmbH & Co. KGaA. “This is a great company with a very good reputation and great people. I am convinced that Beacon is capable of transporting the SENATOR brand to the U.S. market.” According to Nick, the Dard product line will remain with Camsing Global. (See yesterday’s story about SENATOR and Camsing Global ending their distribution agreement.)

In an email interview with Promo Marketing, Beacon Promotions president Haley explained that the deal with SENATOR had been in the works for a few months. A catalog will be ready January 1, and the company will also be showcasing the line at trade shows from that month on. Shipments will occur after February 1, due to inventory arrival schedules.

About Beacon Promotions Inc.
Beacon Promotions is a multiple Star Supplier Winner and has a great reputation for service with an ESP rating of 5 out of 5 and SAGE overall “A” rating. Beacon offers a wide selection of products, such as: Calendars, Table Covers, Drinkware, Bags, Housewares, Tools, Auto Accessories, Writing Instruments, Premium Leather products, Name Badges and over 50 Name Brand product lines for executive gifts and incentives. For more information on Beacon Promotions, visit our website at www.beaconpromotions.com or call customer service at 800-628-9979.

SENATOR GmbH & Co. KGaA is one of the leading providers of individualized and personalized means of advertising on and around the desk. The assortment includes high quality writing instruments, drinking vessels as well as writing folders and accessories. Production and branding are concentrated at the headquarters in Germany. Products from the SENATOR brand are represented in about 100 countries through subsidiaries in England, France, Poland, Benelux, China and India, a representative office in Russia as well as through exclusive partnerships. The company, founded in 1920, belongs to the Merz Group with headquarters in Frankfurt am Main.

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