U.S. Census Spends 22.7 Million on Promotional Products
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On April 14, the Orange County Register reported the total amount the U.S. government has spent on advertising this year's census. The information was gathered from an interview with Stephen L. Buckner, assistant division chief, decennial programs public information office U.S. Census Bureau.
The article states that 16.3 million was spent on promotional items directly advertising the census, and another 6.4 million in product was used for the census' March to the Mailbox campaign. The cost-per-person was around five cents, each item costing on average about 25 cents. 65.2 million items were given away in total. The article mentioned mugs, T-shirts, water bottles, pencils and printed materials as some of the items that were used.
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- People:
- Stephen L. Buckner
- Places:
- U.S.
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