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Wake Forest Partners With The Collegiate Licensing Company

November 9, 2011
On the heels of signing new licensing partner Arizona State University and renewing contracts with 18 properties, IMG College's The Collegiate Licensing Company (CLC) today announced it has reached an exclusive agreement with Wake Forest University to manage its domestic U.S. trademark licensing program.

"We believe partnering with CLC, the leader in collegiate licensing, and the other high-caliber institutions CLC represents, will help us grow the Wake Forest brand through innovative programs and increased presence in the marketplace," said Ron Wellman, director of athletics, Wake Forest University. "We are confident that CLC's experience, relationships and resources will help take the Wake Forest licensing program to the next level."

Wake Forest will gain access to the leading brand protection, brand management, and brand development services that CLC currently provides to nearly 200 collegiate properties in the $4.3 billion retail market for college product. Wake Forest will also benefit from CLC's proven licensing model, which allows the University to partner with a series of best-in-class licensees that are able to best service its goals and marketplace.

Proceeds from Wake Forest's trademark licensing program help fund student scholarships and enhance valuable campus endeavors.

IMG College, the parent company of The Collegiate Licensing Company and creator of the premier national marketing platform in college sports, has represented Wake Forest's multimedia rights since 1992.

"I am thrilled to bring on Wake Forest University, ranked #25 in U.S. World Report's 2011 Top National Universities, as an IMG College licensing partner," said Ben Sutton, president, IMG College. "I have no doubt CLC's invaluable knowledge of collegiate licensing will translate into greater success in the retail marketplace for Wake Forest."

"We are excited about the opportunity to partner with Wake Forest University to continue building on its successful licensing program," said Cory Moss, CLC's senior vice president. "The University has a tradition-rich history with a national base of supporters, and we look forward to helping maximize Wake Forest's licensing program as it enters the next phase of its evolution."

Wake Forest joins Atlantic Coast Conference (ACC) member institutions Boston College, Clemson University, Duke University, Florida State University, Georgia Institute of Technology, University of Miami, University of Maryland, University of North Carolina, and University of Virginia to become the tenth ACC institution represented by CLC.

About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. In helping partners maximize their intellectual property rights, CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service trademark licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or

About Wake Forest University
Wake Forest University is a private, liberal arts college located in Winston-Salem, N.C. A charter member of the Atlantic Coast Conference, the Demon Deacons compete in the Football Bowl Subdivision. With an enrollment of 4,657, Wake Forest is the smallest institution to compete in the Bowl Championship Series.



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