Warwick To Acquire SunGraphix' Daily Date And Calendar Pad Collections from GeigerFebruary 19, 2013
Rob Paschal, CEO of Warwick Publishing, and Gene Geiger, CEO of Geiger, jointly announced today an agreement for Warwick Publishing Company to acquire the SunGraphix Sullivan Daily Date calendar and 12-sheet calendar pad collections.
SunGraphix, a division of Geiger, will complete production this spring of orders in house. Then, it will transfer customer data, production equipment, and know-how to enable Warwick Publishing to produce and complete orders beginning late summer.
Warwick Publishing will honor all published catalog pricing and quotes. SunGraphix will continue to support Warwick Publishing for as long as it takes to assure a smooth knowledge transfer and on-time delivery of all orders.
"Sullivan Daily Dates have been the quality standard for years," Paschal said. "They fit our production skills and complement our product line nicely."
"We have been buying 12-sheet calendars from SunGraphix for years," he explained. "So, it was logical for us to bring the manufacturing in house. With the skills we acquire—and there is a 'secret family recipe' to doing it right—we will be able to continue to deliver the quality we and others have come to expect."
Top 50 promotional products distributor Geiger announced in January that it would end the company's manufacturing business, which includes the SunGraphix line and the Farmers' Almanac. In an interview with Promo Marketing, Geiger said the company wanted to focus on its growing distributor business.
"We have had a long, close, and trusting relationship with the Paschal family," Geiger said of today's announcement. "Given our decision to divest our manufacturing operations, our primary objective has been to move the products to a firm which has the skills and commitment so that our customers will have a seamless transition. We've chosen the right partner to take on these calendar collections. They will do a great job."
Following the deal, Warwick Graphics will own the Daily Date Calendar and 12-sheet calendar pad collections. Geiger still retains the SunGraphix name as well as the company's other product lines.