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If you thought the trend of YETI Coolers suing other companies was over, buckle up, because we've got a real clash of the retail titans here. We're talking two litigious household names duking it out in the court of, well, law.
Remember when YETI sued Walmart for selling beverage insulators that were too similar to its products? Well, you might have thought that was over, but the ever-litigious YETI Coolers, always careful to protect its intellectual property for its wildly popular outdoor products, is suing Walmart once again, after it alleged that Walmart didn't take necessary action to resolve the matter.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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