You Need Theirs. They Need Yours. Who Needs Money?! (FOXBusiness)

When Carrie Kerpen of Buzz Marketing was looking to create the “buzz” needed to get her business off the ground, she faced a typical entrepreneur’s dilemma: she didn’t have any extra funds to allocate to the cause. So she took an old-fashioned route: bartering.

Starting out cash-strapped, the company--which today has 8 full-time employees and 30 part-timers in offices in New York City and Boston--worked out a quid-pro-quo relationship with a flower retailer that needed marketing help.