Young America Helps Hewlett Packard Win IT Services Marketing Association (ITSMA) Diamond Award for Marketing Excellence
Sweepstakes drove traffic to "Meet the Experts" site.
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Young America, Edina, Minn., an incentive marketing firm, helped Hewlett Packard's Technology Services division develop and implement a brand awareness program that was the first to utilize a multi-faceted social media component. The program, titled "Where's the Humanity in your Technology," won the ITSMA Diamond Award for marketing excellence in the "Marketing with Social Media" category.
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