Brendan Menapace

Brendan Menapace

Brendan Menapace is the digital content editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

PepsiCo.'s New Drink Product Requires a Specially Designed Water Bottle

PepsiCo.'s new drink, which takes on a healthier appearance than customers are used to, is such a new development for the company that it literally had to design a brand new bottle for it to work. The new product, which is called Drinkfinity, isn't carbonated and features healthy ingredients like chia seeds. To drink it,…

Charles River's Barry Lipsett Has a Philly-Themed Feast After Losing Super Bowl Bet

We haven't really made too much of an effort to hide our Eagles pride here at Promo Marketing. (And we shouldn't have to hide it. We've waited a long time for this!) Others, especially our neighbors a few hours up I-95, aren't so excited about the Eagles' historic win. Barry Lipsett, president of Sharon, Massachusetts-based…

Arizona Introduces Legislation to Limit Marijuana Packaging

As marijuana becomes legal in medical and recreational uses around the U.S. and abroad, lawmakers have been debating the way dispensaries will be able to market their products. Should they be able to market them like any other consumer product? Should they market them in a way that is careful not to appeal to minors?…

Student Organization Turns Vinyl Banners Into Tote Bags

How many times has this happened to you: You're chatting with a friend and they say, "Oh, I love your bag," to which you respond, "Thanks, it used to be a banner." Too many times to count, right? OK, probably not, but as the practice of turning things like tarps and vinyl banners into tote bags…

Printing Company Sues Tervis For Violating NDA, Giving Out Trade Secrets

A Florida printing company is suing Tervis Tumbler Company for fraud and violating a non-disclosure agreement to steal trade secrets. Trinity Graphic, the plaintiff in this case, had been supplying Tervis with plastic inserts it uses to personalize its tumblers since 2010, and claims that the company used a factory tour as an opportunity to…

Boise Might Have to Stop Recycling Paper Because of Chinese Legislation

New legislation in Boise, Idaho, could be setting a tone for how the whole country recycles paper in the near future. The city is currently considering two possibilities: Raise rates, or stop the program completely. The reason behind this is across the Pacific in China. According to the Idaho Statesman, China is the most common…

The Olympics Are Giving Out Plush Toys Instead of Medals After Events

It's hard to imagine the feeling of being an Olympic athlete, let alone finding yourself on the podium after a lifetime of dedication to your sport. You know your family and friends are watching, tearing up thinking about how tirelessly you worked to achieve this monumental achievement. Your country's national anthem plays, you radiate with…

BIC Graphic's New CEO Is An Industry Outsider, Which Makes Him a Smart Choice

BIC Graphic North America, Clearwater, Fla., announced yesterday that it has appointed David A. Klatt Jr. as CEO, effective immediately. Klatt is somewhat of an outsider to the promotional products industry, most recently serving as the CEO of AAMP Global, a Clearwater-based manufacturer of aftermarket automotive parts and original equipment manufacturer technology. Not completely foreign…

Florida Man Says His Apple AirPods Exploded Mid-Workout

Shopping for good headphones can be tough, and often filled with audiophile jargon that the common music listener doesn't fully understand. Do you want active noise canceling? Does it hit the highs you want? Does the driver provide enough bass? Does it explode in your ears? That last one is especially important, and you'd think…

Jason Kelce's Colorful Speech and Costume Prompted Merchandise Immediately

It's really amazing how some people can turn around a half second of life into a poster, T-shirt or promotional product. Something that resonates with an audience can become immortal if the right person can capitalize on it. We've written before about "micro-moments," or these tiny happenings that become memes and mainstays of the cultural…

McDonald's Is Giving Away a $10K Ring That Looks Like a Big Mac

Did you see the $10K Big Mac ring McDonald's is giving away? Either the fast food chain has severely upped its Happy Meal prize game, or something is afoot. Unfortunately, your kids won't be getting incredibly valuable jewelry with their chicken nuggets anytime soon, but McDonald's is celebrating the launch of two new Big Mac…

Dunkin Donuts Will Phase Out Styrofoam Cups by 2020

Dunkin Donuts announced that it plans to phase out plastic foam cups across all of its stores by 2020. The franchise will start in New York and California this spring, replacing the styrofoam cups with new double-walled paper cups. This decision comes after Dunkin Donuts showcased some of its new stores in its hometown of…

Hanesbrands Inc. Partners with National Park Foundation

The U.S. National Park Foundation has joined Winston-Salem, North Carolina-based Hanesbrands Inc. to "inspire people from all backgrounds to connect with, celebrate, and support America's national parks and community-based programs." Through the partnership, Hanesbrands will offer officially licensed apparel under its multiple brands, including Hanes, Champion, Alternative and Gear for Sports. "This tremendous opportunity marries…