Brendan Menapace

Brendan Menapace

Brendan Menapace is an assistant content editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Apple Says It's Not to Blame for Headphones Exploding Mid-Flight

In March, a woman flying from Beijing to Melbourne was injured after her wireless headphones ignited as she slept. Before she was able to shake them off her head, they caused burns to her face and neck, and left the cabin of the aircraft smelling like burning hair, plastic and electronics. PC Mag reported that…

Ikea's Genius Response to Designer's $2,000 Copycat Bag

Remember how Balenciaga, the high-end fashion brand, was selling bags that looked crazy-similar to Ikea's plastic blue shopping bags for more than $2,000? Well, in case you need a refresher, here's our story on it. Ikea cut right to the chase by addressing the humor of selling a knock-off of a 99 cent bag for…

Master the Art of Time-Sensitive Promotional Campaigns

We all like to feel appreciated. Joe and Tracy Troy, managing directors of Waterfront Branded Marketing Solutions Powered by Proforma, Westport, Conn., remember one promotion where a client wanted to show gratitude toward employees. But the Troys especially recall the overwhelming gratitude those employees showed them. "Joe opened up a pharmaceutical client in the Northeast…

Joe Maddon Unveils Latest Installment in the 'Try Not to Suck' T-shirt Series

Remember last year, how the Chicago Cubs immortalized the phrase "Try not to suck?" It really did wonders, considering they're the reigning World Series champions. And Cubs manager and witty quote machine Joe Maddon is keeping the streak alive in terms of catchphrases. This year, baseball's master of brevity is doing something different: He's going…

Michaels, Pier 1 Imports Recall Mugs

We have two drinkware recalls to report this week, as both Pier 1 Imports and Michaels recalled mugs due to a burn hazard. According to the Consumer Product Safety Commission (CPSC) , Pier 1 is recalling more than 15,000 of its "chalk note mugs" because they can shatter when they are filled with hot liquid.…

Tie-In Toys Are the Future of Movie Marketing

The movie and TV industry is different than it used to be. If that's not the understatement of the century, we're not sure what is. But what we mean is that people are much more…

Researchers Develop T-shirt to Track Breathing

We live in a world of fitness tracking. We have wearable technology that tracks our steps, heart rates, calories burned and more. We have apps on our phones where we can log our progress and…

Last Chance to Vote! PM Video Battle: HALO Branded Solutions Versus 4imprint

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: My birthday is on Monday! I still think Mondays are a drag, though.) Last week, HALO Branded Solutions won, and now will face off against 4imprint. The winner will be…

Staples' 2020 Plan Brings Promotional Products Into Focus

Following the failed merger with Office Depot and rumors of a sale swirling around, Staples announced its "Staples 2020" plan, which focuses on promotional products, among other product categories. Seeking Alpha reports: Staples is pivoting away from solely selling consumer goods towards selling office services. The business opportunity is so great that another competitor, Xerox,…

White Sox Clock Giveaway Is Hugely Popular

The White Sox had a pretty imaginative giveaway with their Ken "Hawk" Harrelson talking alarm clock, and it turned out to be a fan favorite. Harrelson, a former MLB player currently known to the White Sox faithful as the voice in the broadcast booth for the last three decades, received 100 of the clocks. "When…

Maple Ridge Farms Brings Ice Cream to the Promotional Products Industry

Maple Ridge Farms, Mosinee, Wis., announced that it is now offering both Ben & Jerry’s and Haagen-Dazs ice cream. The program allows clients to give their employees or customers a pad printed aluminum ice cream scoop. Packed in the gift box with the scoop is a certificate entitling them to four pints of ice cream…

Plush Toys Recalled Due to Choking Hazard

Douglas Company Inc., Keene, N.H., is recalling one of its plush stuffed animals due to a choking hazard. The Consumer Product Safety Commission (CPSC) announced that the recall includes the company's Oliver the Bear, Chewie…