Brendan Menapace

Brendan Menapace

Brendan Menapace is the digital content editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Bay State Specialty Co. Acquires Americanna Company

Bay State Specialty Co., Middleboro, Mass., has acquired Plymouth, Massachusetts-based Americanna Company. Going forward, Americanna Company will continue to operate under its current name as a division of Bay State Specialty Co., with all Americanna Company employees and operations eventually moving to Bay State's Lakeville, Mass., facility. Currently, the company is still in its Plymouth…

How To Become a Rainmaker of Sales

What does it mean to be a rainmaker in sales? What is a rainmaker to you? Is it the person who consistently has orders coming in from clients? Is it the person who knows how to play the long game, building up relationships with clients for future success? Or, could it be the leader of…

'Stranger Things' Also Gave Free Publicity to an Orthodontist in Missouri

"Stranger Things" has done a good job of boasting businesses through wardrobe choices in its second season. The first recipient of free publicity through apparel was the Science Museum of Minnesota, which had a boost in apparel sales and interest after the character Dustin wore a sweatshirt on the show. It seems like Dustin might…

Disney-Pixar Creates Line of Beautiful Guitars for New Movie Promo

If there's one thing that Disney and Pixar have proven over time, it's that their movies are A. delightful, and B. marketable as heck. Its new promotional collaboration for the upcoming Coco (which looks absolutely delightful) hits all the right buttons in terms of a memorable and effective promotional campaign. Through partnering with Córdoba and…

A.T. Cross Company Purchased by Private Equity Firm

A.T. Cross Company, which includes the Cross and Schaeffer brands, is now under new ownership, having been purchased by private equity company Transon Capital Group LLC, Los Angeles. "This exciting development is the beginning of a new phase in our storied 170-year history," Robert P. Baird Jr., CEO of A.T. Cross Company, said in a…

Scientists Print Electronic Circuits Directly Into Apparel

Scientists at the University of Cambridge have successfully implemented washable, stretchable and breathable electronic circuits into clothing, pushing the development and possibilities of technological athletic apparel. The team of researchers printed…

Scientists Develop Lithium-Ion Battery That Holds Up to 'Extreme Conditions'

We've focused on the development of lithium-ion batteries, and for good reason. As technology evolves, and becomes an ever-growing presence in the promotional products industry, the science behind safer lithium-ion batteries is of high importance to promotional products distributors. Without a full understanding of the latest technology available, distributors and suppliers run the risk of…

Scottish Soccer Team Sells Shirt With Wrong Team's Name

Soccer fans across the pond are passionate. That's not to say that we in the U.S. don't care about the beautiful game, but anyone who's watched even a few minutes of European soccer (or, more accurately, football) knows things can get hectic in the stands (or in the streets). So, you can imagine what a…

HandStands Acquires UpCycle Goods

HandStands, Salt Lake City, announced that it has acquired UpCycle Goods, a Seattle-based promotional products company that specializes in recycled materials for products. UpCycle Goods has worked with big name clients, such as Microsoft, Apple, HP, AT&T, GE, Home Depot, Boeing, Dr. Pepper and Google. "I am thrilled with the UpCycle Goods product line, and…