Brendan Menapace

Brendan Menapace

Brendan Menapace is an assistant content editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.

Think It's Too Early to Sell Fall Apparel? Think Again

It’s hard to even imagine having to start wearing fleece apparel right now while it’s 90-some degrees outside. (In some places, it’s even topping 100 on a regular basis. Seriously, what’s up with that, Arizona?) But, it’s never too early to have a plan for your fall business. Now is about the time that companies…

Paramount Pictures Joins Alternative Apparel, Shepard Fairey for Tote Bag Promo

For the release of "An Inconvenient Sequel: Truth to Power," Paramount Pictures has teamed up with Alternative Apparel and artist and designer Shepard Fairey—whose work has appeared on other politically-centered merchandise—to create an exclusive tote bag. The company only created 75 of the bags for Friday's release, and the bags are made from eco-friendly fabrics…

USB 3.2 Technology Will Double Download Speed (Probably)

We’ve been singing the praises of USB 3.0 technology for a while now, suspecting that the likes of Apple and others would start using USB 3.0 and USB-C technology more. USB 3.0 technology has provided faster download speeds. But, as technology moves a mile a minute, there’s already another development that will provide even faster…

Bottle Opener Uses WiFi to Make Your Friends Jealous

Look, sometimes it’s fun to make our friends jealous. Like when we’re on vacation, we might send our co-workers a picture from the beach, just so they see how much fun we’re having rather than being in the office. Or maybe we’re just jerks. But, for those who think like we do, this new bottle…

Bowie Baysox Celebrate David Bowie With Special Uniforms

Residents of Maryland know that the town of Bowie is actually prounounced like “buoy,” but that isn’t stopping the Bowie Baysox, minor league affiliate of the Baltimore Orioles, from doing a David Bowie-themed promotional night. To celebrate the…

Radiohead Chooses Eco-Friendly Backpacks Over T-shirts

The band Radiohead has never conformed to the standards of other musical acts—both sonically and in terms of their merchandise. Remember last year when the band sold all kinds of off-kilter merchandise, like plush toys, notebooks and water bottles? This year, rather than taking the usual band route of printing a slew of T-shirts, the…

How A T-shirt Can Get You Arrested in Turkey

You might not think that taking a walk in Turkey wearing a $5 T-shirt that says "HERO" is enough to warrant detention, but, alas, you'd be wrong. Turkish authorities have been detaining young people wearing the white T-shirts, stating that they signify support for the people accused of plotting to overthrow the government. This past…

This GoPro Mount Fits on Your Empty Soda Bottle

GoPro cameras are no longer just for action sports' elite. Yes, the advertisements still show athletes like professional surfers, motorcycle racers and mountain climbers using the compact cameras, but we've seen plenty of families take them on vacation, thanks to their size and video quality. While the GoPro brand has made plenty of accessories and…

Atari's First Piece of Hardware in Years is a Bluetooth Hat

Hey, video game fans! We have exciting news: Atari is back! What? You were expecting a new video game system, or maybe re-mastered versions of some of your favorite classic games? Well, it's not a new video game system, but it's pretty exciting that Atari is getting into the wearable technology game with a new…

Last Chance to Vote! PM Video Battle: Ariel Premium Supply Versus Promotions Now

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We hear LeBron might be interested in coming to the Sixers. I guess that means there's no room for me on the team.) Last week, Ariel Premium Supply won,…

BDA LLC Acquires SwervePoint

BDA LLC, Woodinville, Wash., announced yesterday that it has acquired Boston-based SwervePoint. “Over the last decade, SwervePoint has established itself as an industry innovator focused on amazing customer service," Jay Deutsch, co-founder and CEO of BDA, said in a press release. Early on, we identified them as a potential acquisition partner due to business acumen…

'The Emoji Movie,' Saks Fifth Avenue Join Forces on Licensed Merch for Some Reason

In perhaps what is one of the most unlikely partnerships, high-end fashion retailer Saks Fifth Avenue has teamed up with "The Emoji Movie" to create licensed merchandise for the movie's premier and marketing campaign. "We love partnering with of-the-moment pop culture experiences," John Antonini, director of stores at Saks Fifth Avenue, told the Los Angeles…

Did Staples' Board Sell Too Low? Multiple Law Firms Think So

A little less than a month ago, Staples' board of directors unanimously approved a sale to Sycamore Partners for $6.9 billion, and the dust seemed to be settling on the whole situation. But, because we are apparently masters of foreshadowing, our last words on the subject were "The story of Staples could be far from…

Tervis Tumbler Company Showcases Products as Part of 'Made in America' Week

This week, Donald Trump announced that the U.S. would celebrate "Made in America" week to showcase products made in each of the 50 states. Florida's representative was Tervis Tumbler Company, North Venice, Fla. "It's an honor to represent the 700 employees who design, decorate and build Tervis drinkware with American hands and values," said Rogan…