Dale Denham

Dale Denham

Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.

Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.

Follow Dale on Twitter @daledenham or connect with him on LinkedIn via http://www.linkedin.com/in/daledenham.

Selling Against Small Quantities

I was at my friend's house recently to work on a project with him. I had only been there a short time when he proudly showed me his new promotional product mug. My first reaction was "did you buy it from Geiger?" He quickly reminded me that he asked if he should, but when he…

The 2017 #Online18 Most Influential People

This is the fourth annual list of #Online18 most influential people in the industry. Each year, I tweak the approach and attempt to identify at least one-third new influencers. This year, that was tougher than ever, as so many people on the 2016 list are still delivering great engagement. Engagement is the primary driver of…

Would You Be Missed?

If you assigned your client to a new salesperson in a different organization, would you be missed? If not immediately, when? At what point does your client realize that you are the secret sauce? Don't settle for the "great service" answer. Identify what about your service sets you apart from everyone else. Once you've identified…

The Importance of Online Feedback

Hardly a day goes by that I don’t receive a request for my feedback on a recent transaction, call, visit or inquiry. In some cases, I can’t even leave a web page until I tell them whether I want to provide feedback. It would be easy to assume that there are too many surveys, and…

Navigate

I was playing poker with some friends recently, and we began to discuss raising our children. (Yes, I realize that is not what you are supposed to talk about while playing poker.) We began to talk about our different parenting strategies and helping our children turn into good adults. My mother always told people who…

5 Reasons You Should Be Blogging

A blog is one of the simplest and most useful ways to promote your business online. Consistent blogging can be worth far more than most comparable investments of your time to promote your business online. Here are five reasons you should be blogging, along with several ideas of what you can be blogging about. 1.…

How Would Your Customers Feel About a 20 Percent Price Increase?

If you had to increase your prices 20 percent tomorrow, how would your customers react? After you absorbed unflattering comments and disappointment, your customers would buy fewer products, if they bought any at all. Beyond our industry, consider what we buy every day: clothing, footwear, housewares, electronics and so on. How would you feel the…

ERP Systems and the Promotional Products Industry

Let’s start with a verifiable fact. Everyone hates their ERP (Enterprise Resource Planning) system. Yes, a few of you will say your ERP is great, wonderful, etc. However, you are wrong, or at least using "alternative facts." I hate my ERP system, and yet I realize that my ERP is actually great. I just want…

The Rise of Bots and the Impact on Your Business

Last year at PPAI Women’s Leadership Conference, I facilitated a session titled “Emerging Technology Trends,” which I also facilitated at the PPAI Expo this year. In this session, I covered the rise of bots, and how they improve our personal lives. I then went on to point out how bots will impact business. It’s a…

The Truth about the Border Adjustment Tax

The U.S. House Republican tax reform proposal includes a recommendation to adopt a Border Adjustment Tax (BAT). If it passes in any form, it will increase the cost of promotional products significantly. The BAT will have a negative overall impact to the promotional products industry. You must start learning about BAT, and how it is…

I Cut Out the Middleman and I Liked It

I did it. I went direct. I cut out the distributor. I cut out the supplier. I bought directly from China. It wasn’t bad. In fact, it was quite good. Delivery was three weeks. Product quality was excellent. Service was outstanding. English wasn’t a problem. I’ve already ordered a second time. I bought glasses directly…

Stop Underestimating Promotional Products E-Commerce

“Department Stores Are Paying the Price for Underestimating Amazon” Department stores have been dabbling in e-commerce for a long time, but failed to recognize the big shift in consumer shopping preferences. Now, they are paying the price by closing stores en masse and shifting more investments into e-commerce. Amazon has such a large lead online…

3 Critical Components of Your Web Strategy

Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created and a new buying preferences are formed. To build your business, you must leverage your relationships while participating in the burgeoning…

Home Automation Is Fun and Simple

If you haven’t started with home automation yet, now is the time. Even if you have, now is the time to add one more thing: Amazon Echo Dot, better known as Alexa. On its own, Amazon Echo Dot ($50) is a great deal. It plays music (although only loud enough for one room), creates shopping…

Data Driven Versus Data Informed

I love data. I really do. The more data you have, the better decisions you can make. Unless… Unless you read the data without context and understanding. Consider this example: Your e-commerce vendor is reporting to you that your Google Adwords (the ads that show during a Google search) campaign is doing extremely well and…