Dale Denham

Dale Denham

Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.Follow Dale on Twitter @daledenham or connect with him on LinkedIn via http://www.linkedin.com/in/daledenham.

6 Ways to Increase Responses

My last blog, “5 Reasons to Stop Using Voicemail,” triggered several conversations with people who had different viewpoints. Some conversations, including one left as a post on the blog, asked for ways to increase responses. Today’s post gives you alternatives to increase responses that are much more worthwhile than leaving voicemails especially when prospecting. Do…

5 Reasons to Stop Using Voicemail

Voicemail is on a prolonged downward trend that is beginning to accelerate. Nearly all the messages I receive on voicemail are cold callers. Nearly all the messages on voicemail never make it past 5 seconds before I delete them. There was a time that I cared enough to listen to—and even to return—people’s calls and…

Drop the Resolution, Set Goals Instead

Only 9 percent of people achieve their new year resolutions, according to Statistic Brain. Resolutions and goals are very similar in many ways. Even their definitions are similar. Goals are “the object of a person's ambition or effort; an aim or desired result,” where a resolution is “a firm decision to do or not to…

Gifts for Gadget Lovers

It’s that time of year where people ask me what to get their friends who love gadgets. There is no shortage of ideas this year for you to consider. The hard part is finding the right gift for the right person. Let’s start with the obvious. Amazon Echo (Alexa): On the off chance you know someone…

Expo Tip: Using Outlook With Multiple Time Zones

Expo is around the corner, and your calendar is filling up with meetings. When you arrive at Expo, your phone will automatically update your time zone, and your calendar entries need to be scheduled properly to make your life easier. For example, I live in the Eastern Time Zone, and if I schedule a meeting…

Familiarity Sells

People buy what they are comfortable with and from people they are comfortable with. Switching to a new vendor or a new product creates angst that they might make a bad decision. Therefore “top sellers” remain top sellers because of social validation. We can’t be wrong if everyone else is buying something. Despite buying what…

Watch Out for the Word 'Actually'

When I hear the word “actually” in a presentation, my "BS detector" goes on high alert. While true in all presentations, the alarm bells ring very high when the word is used in a software demonstration. “You can actually pay your bill with one button click.” “You can actually see your logo with no effort.”…

7 Reasons E-Commerce Is Better Than Face-to-Face Salespeople

E-commerce: Is available all the time Serves unlimited customers or prospects at the same time without waiting Allows the customer to browse without pressure Listens to exactly what the customer says, and shows them what they’ve asked for Suggests other items gently, while showing them what they ask for Remembers who customers are on every…

Pa$$words!

For the last decade, we’ve been told to make obscure passwords to keep our data safe. NeverM1Nd!, the advice was bad. Researchers have now proven that a password such as “Tr0ub4dor&3” would take only three days to crack. If we used four-word phrases, such as “correct horse battery staple,” it would take 550 years to…

5 Steps to Improve Your Google Ranking

Step 1 Recognize that if it were easy, everyone would do it. And if everyone did it, still only 10 results will show on the search result page. In other words, Step 1 is recognizing the reality of the challenge so you can focus on what you really want to accomplish. Step 2 Decide on…

Back It Up: The 3-2-1 Data Backup Strategy

As families begin to grasp the devastation to their homes and losses from Hurricane Harvey, one more loss is likely to be felt: Important files and photos are lost forever for many people. Backing up files is critical for home and business purposes, but is often overlooked. Backing up files used to be difficult but…

Better Uses of Video

Video is more than an opportunity to go viral. In fact, video is almost always better used to support existing efforts, as going viral is akin to winning the lottery. One of my favorite industry “fun” videos remains the Gap Stick video created by the very talented Jeff Anderton, who is now with SnugZ USA. Jeff…

Rock Climbing Gyms

This weekend, I was going outdoors, and knew it was going to be hot. I decided to take a large amount of water with me, so I went into my cabinet to grab the biggest drink container I could find. What I found impressed me. I found my 32 oz. sports bottle from Doylestown Rock…

Selling Against Small Quantities

I was at my friend's house recently to work on a project with him. I had only been there a short time when he proudly showed me his new promotional product mug. My first reaction was "did you buy it from Geiger?" He quickly reminded me that he asked if he should, but when he…

The 2017 #Online18 Most Influential People

This is the fourth annual list of #Online18 most influential people in the industry. Each year, I tweak the approach and attempt to identify at least one-third new influencers. This year, that was tougher than ever, as so many people on the 2016 list are still delivering great engagement. Engagement is the primary driver of…