Elise Hacking Carr

Elise Hacking Carr

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The Art of the Deal: Insights Into the M&A Process

If you’re a printer or a promotional products company that’s serious about buying or selling, there’s much to 
learn. The good news is, you don’t have to go at it alone...

Staples Rejects Buyout Offer From Cerberus Capital Management

And then there was one—buyout option for Staples, that is. In April, our sister site Print+Promo reported that the Framingham, Massachusetts-based retailer was in early-stage talks with a limited number of private-equity firms for a possible sale. It’s no secret that Staples has been struggling over the last five years due to heightened competition from online giants like Amazon...

Fashion Sense

We at Promo Marketing understand that summer living isn’t always easy for our readers—particularly for those trying to fulfill the hot-weather wardrobe demands of fickle clients. Sure, a basic crew-neck tee will never go out of style, but what happens when your customer wants to outshine the competition with something bold and fresh? We’ve got expert insights into the T-shirts and tanks that will make your apparel programs sizzle.

What Women Want

The secret’s out: Women’s apparel generates big business. According to the NPD Group, a global information company, total U.S. women’s apparel retail sales reached $116.4 billion in 2013, up 4 percent from 2012. That number has caught the attention of industry giant Nike and it’s tailoring its marketing messages accordingly. At press time, Nike launched its #BetterForIt campaign as a way to inspire women trying to reach their personal fitness goals. The company hopes this major advertising spend will turn its $5 billion women’s wear business into a $7 billion business by 2017.

Work It

For many Americans, home is where the office is. According to a recent Gallup poll, adults employed full-time reported working an average of 47 hours each week, essentially tacking on an extra day to the workweek. This number has remained relatively steady over the past decade, and as more executives push a "do more with less" agenda on their staff, it only has one direction to go: up.

Got Control Issues?

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes to help you keep it real and get inspired.

3 Ideas for Mother's Day Promotions

Mother’s Day is just around the corner. Here are three ways to make it a memorable occasion for moms everywhere. After all, they deserve it.

Go Green or Go Home

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3 Earth."

A Game of Fashion

Brace yourselves: A Game of Thrones clothing line is coming. Check out this fun way to incorporate pop culture into your apparel designs.

Listen Well

What is the key to great Olympic uniforms—or any item for that matter? It's not necessarily about how much money you can pour into a project. It's all about listening.