Greg Muzzillo

Greg Muzzillo

Greg Muzzillo is the founder of Top 50 Distributor Proforma. In Million Dollar Mindset, Greg will discuss what distributors can do to increase their sales and become more successful in business.

Too Bad it’s Thanksgiving. (I’m Not Proud of This One)

Back in the early days of building my original Proforma distributorship, I had an appointment with the owner of a furniture store chain. I was on time. He was not. After waiting for half an hour, I asked the receptionist if the owner knew I was there. She informed me that he was filming a…

Muzzillo’s 10 Percent Rule

Over the years I have developed what I call the “Muzzillo 10 Percent Rule.” Simply stated, the rule is that, at any point in time, only about 10 percent of folks are dissatisfied enough with their current situation that they are wide open for change. This is true for end-user customers. Only about 10 percent…

We Were Not Undressing! Putting Some Fun Into Selling

Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree…

The $500 Million Company With No Headquarters

About 25 years ago, we purchased a great 30,000 square foot office building on a beautiful eight-acre campus. Soon after, I met with the signage company to finalize the wording for our sign. At first it seemed like a no brainer that the sign should read “Proforma Headquarters,” but that wording didn’t align with the…

Persistence, Patience and Pasta

Early on in building my distributorship to $20 million (I sold that business in the early '90s to focus on our franchise model), I realized there were only four activities that would make me wealthy. Today at Proforma we call these the 4 Pillars of Success. Earn new customers. Sell more to current customers. Hire…

CATastrophe

Back in the days of building my own distributorship, I worked hard to secure an appointment with a large prospect in town. It took almost two years of diligent calling and following up, but I finally got an initial appointment. I was very excited about the opportunity. I did a great deal of work to…

Buy The Shrimp Farm: The Power of Negative Selling

When we first started franchising Proforma in the late 1980s, most people in our industry scoffed at our business model. So, we reached out to people outside our industry to start building our franchise concept. In the late 1980s, there was no internet! So we relied on advertising in business publications and attending “own your…

My Worst News Turned Into My Best Decision

I started Proforma in 1978, just one year after graduating from college, in my Cleveland apartment with a $200 investment in a phone answering machine, stationery and a used file cabinet. We grew nicely in those early years. By 1984, we had grown to about $4 million in the Cleveland area. I decided it was…

One News Article = One $1 Million Contract

In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get…

The 12 Spiral Rings that Led to a Million Dollar Account

Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me…

One Simple Rule That's Better Than Motivation

In my last article, I mentioned that motivation doesn’t work. If it did, you would be halfway toward accomplishing all your New Year’s resolutions, right?! The only thing that really endures is discipline—discipline to do what we know we need to do when we don’t feel like doing it. The challenge is that discipline sounds…

Motivation Doesn’t Work

Let’s face it. Almost everyone wants to change something in their lives, right? Whether it’s their income, weight, relationships or bad habits, they hope to find the “motivation” to make the changes they want in their lives. But motivation doesn’t work. It’s actually pretty clear by this time of the year. We are six months…

An Onion is Heaven

I hear many people make excuses for postponing selling or giving presentations because they are concerned that they aren’t quite ready. Not being ready is a bad excuse for postponing success. The concern I often hear is that people don’t feel ready because they are worried their sales pitch or presentation won’t be perfect. Typically,…

Stop Trying to be Successful

We are all aiming for success. Success in our business. Success in our lives. One of the keys to accomplishing success is our commitment and the language we use. Some people have a low commitment to success, and it’s apparent in their language. For example, sometimes people will tell me that they are going to…

Who Do You Blame?

We have all experienced walking down the street and tripping on a crack in the sidewalk. There are only two types of responses to this experience. The first type of response is to blame the person who owns the home for not properly maintaining their sidewalk and fixing the crack. The second type of response…