Greg Muzzillo

Greg Muzzillo

Greg Muzzillo is the founder of Top 50 Distributor Proforma. In Million Dollar Mindset, Greg will discuss what distributors can do to increase their sales and become more successful in business.

One News Article = One $1 Million Contract

In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get…

The 12 Spiral Rings that Led to a Million Dollar Account

Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me…

One Simple Rule That's Better Than Motivation

In my last article, I mentioned that motivation doesn’t work. If it did, you would be halfway toward accomplishing all your New Year’s resolutions, right?! The only thing that really endures is discipline—discipline to do what we know we need to do when we don’t feel like doing it. The challenge is that discipline sounds…

Motivation Doesn’t Work

Let’s face it. Almost everyone wants to change something in their lives, right? Whether it’s their income, weight, relationships or bad habits, they hope to find the “motivation” to make the changes they want in their lives. But motivation doesn’t work. It’s actually pretty clear by this time of the year. We are six months…

An Onion is Heaven

I hear many people make excuses for postponing selling or giving presentations because they are concerned that they aren’t quite ready. Not being ready is a bad excuse for postponing success. The concern I often hear is that people don’t feel ready because they are worried their sales pitch or presentation won’t be perfect. Typically,…

Stop Trying to be Successful

We are all aiming for success. Success in our business. Success in our lives. One of the keys to accomplishing success is our commitment and the language we use. Some people have a low commitment to success, and it’s apparent in their language. For example, sometimes people will tell me that they are going to…

Who Do You Blame?

We have all experienced walking down the street and tripping on a crack in the sidewalk. There are only two types of responses to this experience. The first type of response is to blame the person who owns the home for not properly maintaining their sidewalk and fixing the crack. The second type of response…

Would You Have Been Staying at the Cheap Motel Down the Street?

How do you respond to “no” in your business pursuits? Let me share a short story about a “no” that that I recently experienced. I found out late one afternoon that I needed to get to suburban Charlotte for a week. I immediately got online to book my favorite hotel, but the website said there…

Are You at the Edge of Your Comfort Zone or in the Danger Zone?

Let’s take a quick look at the three zones in which most people operate: comfort, growth and danger: Now, let’s take a look at how these zones apply to your sales efforts. In sales, the accounts that we are most knowledgeable about are in our comfort zone. We are comfortable with their size, and with…

The Oscar Error: A Lesson for All of Us

Whether you watched the Oscars or not, by now everyone has heard about the big mistake. The last and most important Oscar for best picture was awarded in error to the wrong film. By the time the error was caught and corrected, two producers of the non-winning film had already given their acceptance speeches, and…

Calculator-itis

Let’s talk about what I call “calculator-itis.” My definition of “calculator-itis” is when business owners and sales reps continue to charge customers the same margins year after year without any routine, timely reviews. Continuing to charge customers the same margins over time doesn’t make sense because our value to customers grows as our expertise grows,…

Celebrate 'No'

As business owners and sales reps, we love to hear “yes.” Yes to scheduling new appointments. Yes to earning opportunities for quotes and proposals. Yes to winning new business. We love hearing “yes.” However, business owners and sales reps are going to hear “no” many more times than they hear "yes." So, it’s time to…

An Attitude of Gratitude, No Matter What Has Happened in Your Life

For those of you who regularly read my blog, I want to caution you that this article tackles some very real and sensitive topics. But I want to share with you how I have been able to use what I’ve experienced in my personal life as motivation, and how you can use even the most…

7 Steps to Make 2017 Your Best Year Ever

Are you ready? Ready to make 2017 your best year ever? Here are seven steps to make it happen. 1. Identify a Big Goal for Your Business. I recommend setting a big sales goal for three to five years out. Identify a specific sales goal and a specific deadline. Then, write it down and read…

Turn Your Job into a Business: Part 2

In my last blog article, I discussed the fact that most distributors don’t really own a business, but rather, they own a job. The test to determine if you own your own business is if you can fly to Hawaii for three months and tell someone else where to send your check. The key words…