Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing. Reach him at jmyers@napco.com.

Recipes For Success: Serving Up Food Promotions

Whether free of fat, cholesterol, sugar and/or gluten or teeming with those substances plus other carbohydrates and protein sources, food items, no matter the diversity of their composition, will always serve as a unifier, as they do far more than sustain our bodies. As the fourth quarter unfolds, provisions will prove even more multi-faceted, as…

Port of Charleston Personnel Seized More Than $12 Million in Water Bottle Knockoffs

Charleston has long enjoyed consideration as a prominent commerce location, with Promo Marketing solidifying that estimation just this week through a Power Meeting stop in South Carolina’s oldest and largest city. Its eponymous port plays a huge role in helping end-users to believe in Southern hospitality, but it also allows lawmakers to take to task…

The Coolest Small Details on the New Nike NBA Jerseys

The National Basketball Association’s regular season slate commences in 11 days, and while fans (as well as general managers) are making predictions on how the hoopsters will perform, many of them are also wondering how they will look. Nike has commenced its eight-year apparel partnership with the league and has worked hard to produce innovative…

What Happens When 150 People Try to Draw Famous Logos From Memory?

Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers and…

Levi's Is Getting Litigious Over Those Little Tabs on Pants Pockets

Owing to its steadfast penchant for protecting its brand identifiers, Levi Strauss & Co. has made many attorneys’ bank accounts heftier, even earning the distinction as “the most litigious (company) in the apparel industry when it comes to trademark infringement lawsuits" through a 2007 New York Times article. The San Francisco-headquartered entity has had an…

It Sure Looks Like Versace Knocked Off the Vancouver Canucks' Old Logo

The Vancouver Canucks, who won five straight division titles from 2009 through 2013 but have made the playoffs only once in the four subsequent seasons, will not likely make much news this year unless twin mainstays Daniel and Henrik Sedin can somehow summon magic from their 37-year-old bodies and will them to a postseason berth.…

Designer Shows How Brands Can Tweak Logos to Save on Ink—and Printing Costs

In the 1855 poem “Andrea del Sarto,” Robert Browning included the sagacious sentiment that “less is more,” which many of the Englishman’s artistic successors have proven with aplomb, mainly through their allegiance to minimalism. However, with respect to branding products, many industry figures find themselves inclined to shun the no-frills approach, feeling that all-out attempts…

Big Cereal Brands Duke It Out Over Shelf Display Materials

Imitation might register as the sincerest form of flattery for many individuals, but, in the business world, it often resounds as the easiest inspiration for litigation. Post Consumer Brands and General Mills, who hold nearly half of the ready-to-eat cereal market share, will soon engage in a legal confrontation, as the former is looking to…