With the current state of the global economy making every transaction even more crucial than usual, it’s a critical time to review what’s working and what’s changed in sales. To explore some sales tactics and advice for the new normal and beyond, we connected with a trio of distributors and a sales manager at a major supplier...
Joseph Myers
As we head toward the summer, industry professionals know that many variables exist. What, then, should expectations be for the state of business as the economy reopens? And what about further out—what will the promotional products industry look like after the pandemic?...
PPE has been at the forefront of most distributors' minds since the beginning of the COVID-19 pandemic. And while the standard masks and face shields have been big, we've also seen plenty of innovative new items. The following seven products are among the most inventive ones we've come across...
Dunkin's blend of practicality, humor, seasonal importance and pop culture enthusiasm have helped it to win regard as a marketing heavyweight. The 70-year-old enterprise is back at it with a branded face mask promotion, partial proceeds from which will go to the Dunkin’ Joy in Childhood Foundation...
Given the nature of its name, anyone who purchases or even peruses products by Under Armour expects for the goods to provide protection. Based on the recent success that the company has been enjoying over a face mask release, we can say that the business enjoys upholding that reputation, as a face mask designed for…
As companies return to office settings and adjust even more to novel ways of going about business, many will will look for ways to welcome back staff. But employee welcome kits that may once have contained notebooks and mugs might now take on a more practical and health-centered look...
Looking to give the character a touch-up, Metro Goldwyn Mayer paired with Pantone to give admirers a new appreciation for the Pink Panther and potential new fans a reason to make him the cat’s meow. Pantone created Pink Panther Pink, a hue that has us already considering the branding possibilities...
At Hasseman Marketing, a promo distributor based in Coshocton, Ohio, CEO Kirby Hasseman and his team conducted "sprint calls" last week, making the outreach solely about learning how clients are remaining resolute and growing the realization that the promotional products industry has connections at its core...
At a time when consumers and clients are seeking added trust, a company’s logo and branding could become even more vital to partnerships. Through its trend report, Logo Lounge explored those ties and the logo design trends that have taken off this year and could prove factors in 2021...
While the Charles Schwab Classic will have four days to thrill the golf world, the organizers of April and May’s canceled Wells Fargo Championship are playing key roles in furthering the spirit of goodwill that has become a constant as the country adapts to the new normal, sending along a portion of branded merch sales to charities...
Millions of pounds of milk have gone to waste this year, and more will likely do so as states ponder how they will continue to handle supply chain disruptions from the coronavirus. We have long known that we should make lemonade when life gives us lemons, but Mi Terro is altering that saying for this situation, using discarded milk to make T-shirts...
Long lauded for growing the public’s fascination with fantasy, Disney must also face the reality of changing its business approach. Given that its parks will begin reopening roughly a month from today, guests, who certainly will enjoy reuniting with the spaces as summer escapes, will have to navigate some new merchandise policies...
YouTube content creators have become beneficiaries of our increased viewing practices over the last few months, and the video-sharing platform is rewarding them for their output through new features aimed at helping them sell merchandise. The new measure alerts live-stream viewers in the comments every time an item is purchased...
Morning Brew, using data from SimilarWeb, looked at web traffic for e-commerce sites over the month of May, assembling a list of the top 25 by percentage traffic increase. Two of those sites happened to be branded merchandise stores for a pair of well-known brands: Guns N' Roses and UFC...
Virtual interactions are increasing as workplaces look to stay connected with employees. Essential businesses remain open. And other businesses still need to reach out to customers via video calls. All of these businesses still have a need for branded apparel for staff...
