Joseph Myers

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing. Reach him at jmyers@napco.com.

Why Disneyland Visitors Are Willing to Wait Up to Four Hours for a Promotional Cup

In her 1913 poem “Sacred Emily,” Gertrude Stein declares “Rose is a rose is a rose is a rose,” giving us a precursor to today’s ubiquitous and highly less poetic “It is what it is” notion. Had the celebrated scribe been a contemporary writer, she might have had to alter her thinking thanks to The…

Marvel Comics, NY Mets Will Honor Star Pitcher Through Bobblehead Giveaway

In 55 appearances for the New York Mets, right-handed pitcher Noah Syndergaard has hammered away at hitters, notching a 2.89 earned run average and tallying 384 strikeouts in 333 innings. Come July 22, the National League East club will mesh with Marvel Comics for a Thor bobblehead promotion that will acknowledge the All-Star hurler’s allegiance…

UCLA Hoops Star Lonzo Ball Avoids Sanctions Over Family's Big Baller Brand Apparel Line

Lonzo Ball has made many memories over his 19-year existence, with the last few months having bred a significant number of unforgettable ones, including designation as a First-Team All-American and the Pac-12 Freshman of the Year for his basketball feats at UCLA. Ahead of tomorrow’s NCAA Tournament opener in Sacramento, the star point guard can…

Arnold Palmer Invitational Participants' Apparel and Gear Will Honor Tournament Namesake's Umbrella Logo

Numerous athletes, including current basketball behemoth LeBron James and Cy Young Award-winning pitcher Felix Hernandez, have earned nicknames that feature “King” in them, but for many sports enthusiasts, only one star, Arnold Palmer, deserves the sobriquet “The King.” (Fans of NASCAR dynamo Richard Petty, lob your complaints here.) The golfing legend left us Sept. 25…

Hidden Valley Encourages Dressing Fans to Make Allegiance Obvious Through Online Store

Food often speaks for itself, but certain sorts of grub grab more attention when they have promotional support as a generous ingredient. Hidden Valley values the benefits of granting greater attention to products to produce profits and aimed to prove there is no messing with a prized dressing March 10, launching an eponymous ranch outlet…

J. Crew's New Mexico T-shirt Botches State Details, Sells Out Anyway

Baseball players can obtain Hall of Fame status by failing 70 percent of the time that they bat, and weather personalities often receive passes for inaccurate forecasts because, well, Mother Nature can be fickle. J. Crew has proven that retailers can rebound from mistakes, too, as the mega earner is profiting from a T-shirt that…

This May Be the Weirdest MLB Bobblehead Ever

While you certainly can take a man out of the desert, you can’t desert the idea that his actions could make for a memorable marketing experience. Come Aug. 19, the Reno Aces will acknowledge…