Paul Kiewiet

Paul Kiewiet

Useful tips to help you get from where you are to where you want to go. Paul Kiewiet, MAS is an industry veteran providing business and life coaching, industry consulting and facilitation, and professional development services through BrandKiwi LLC.

What Does Your Customer Want?

Do your customers want the latest, trendiest, most-newsworthy promotional product? Or do they want to achieve a specific business objective? Or do they want to look like the coolest, hippest, most savvy and in-touch, worldly executive to their associates? Knowing what your clients want is the key to your success. Your value proposition should be…

How Do You Make Them Feel?

Your clients only buy what you make them feel. Describe how your clients feel after they’ve just entrusted their brands, their projects and their reputations to you. You see, people don’t buy what you do or what you sell. They buy how it (the relational and transactional experience with you) makes them feel. Do they feel…

Write Your Story: Who, What, When, Where, Why, How?

The five “w's”and the “h” were the reminders for aspiring journalists to include in every story: who, what, when, where, why and how. These elements make a story compelling, informative and complete. They are also critically important to you as you write your own life story. 1. Who Are You? How have you defined yourself?…

Another Year In the Books

In just more than three short weeks, we’ll be saying “so long” to 2016 and welcoming in a brand new start. As the craziness of December slows down from a boil to a simmer, and when you finally get to catch your breath, you realize the reset button gets hit, and soon you’ll be starting…

7 Reasons Why They Buy From You

Hopefully, by now, you know that you cannot just be a product source and expect to command a premium price or a loyal customer base. Quite simply, if you don’t want to be commoditized, don’t be a commodity. Think about why your customers buy, and work to give them a reason to buy from you.…

What Do You Want to Be When You Grow Up?

Some day, I'm going to change! Many adults still are struggling to find out what they want to do. Oh, they're busy. But mostly they react and react and react, and never really set their own directions. They expend a lot of energy trying to make a living and spend little time making a life.…

Describe Your Best World

Do you know what success looks like for you? I’m amazed by the number of people who are dissatisfied with their current situations but cannot describe what their personal happiness would look like. In “Alice in Wonderland,” the Cheshire Cat tells Alice that if you don’t know where you want to go, then “it really…

Who Talks on Elevators Anyway?

A frequently asked question that I get at speaking engagements is, “What is your elevator speech?” Or, I’m asked to help someone craft an elevator speech. Here’s what I don’t like about elevator speeches: They’re canned. They are a one-size-fits-all recitation that’s not going to win anyone any business. It’s not that I’m down on being…

There Is More Ahead of You Than Behind You

Quit being afraid of the future. That’s where all the good stuff lies. The road to failure is littered by organizations that feared and tried to hold back the future. Just look at Lotus 1-2-3, which owned the database and software business powering PCs in the days before Windows. Or look at Kodak, the company…

What Experience Do You Deliver?

How would your clients describe the experience of meeting with you? How do they feel as you walk out of their offices? How do they feel about your impending appointments to see them? Here's the toughest question for you to ponder. I want you to think this through thoroughly. If you are part of a…

Are You Smarter than Artificial Intelligence?

What will your role be in the buying and selling of promotional products in 2026? How are you preparing yourself now? We've seen some major shifts over the past couple years, and everything points to the fact that change only is going to accelerate. More and more, the buyers of promotional products are digital natives. Those…

Quit Trying to Be Everything to Everyone

It's hard to leave money lying on the table. I've heard a lot of people eager for the sale, drooling over the pennies that could easily be had. "Money is money," they will opine and blame and shame you for not picking up the easy bucks. Here's the problem with the easy bucks: They keep…

Director of Client Retention

Where’s your focus? It seems like all the glamour and excitement in sales and marketing focuses on account acquisition. Everyone loves the “rainmaker,” the professional who reels in the big fish and new, headliner clients. We spend our time, our resources and our money on carefully crafted marketing plans. We think through objectives, strategies and…

Your Defining Moment

It would be his only at bat in the World Series. After sitting in the dugout with a hamstring pull and worn-out knees, his team down 4-3 with two outs and a teammate on first base, he was called on to pinch hit. He was facing Dennis Eckersley, the 45-save relief ace of the winningest…

The Importance of a Stop-doing List

If you are going to thrive in any economy, you must commit yourself to a laser-like focus on doing first-things first and a ferocious understanding of what you are not going to do. For me, having a "stop-doing list" has become more important than my to-do list.  Here’s what works for me: After 23 years of…