Tom Higgins

Tom Higgins

Tom Higgins is the editorial intern for the Printing, Packaging and Publishing Group at NAPCO Media. 

A Lesson in Logo Design from Google's Imperfect 'G'

The internet is a place at once empowering and stifling. It gives average people the platform to voice opinions, while also providing a veil of anonymity to those who choose to use it to target or discourage others. Often, it is those in the spotlight, such as celebrities and athletes, who find themselves at the…

Blockchain Could Be the Future of the Apparel Supply Chain

If you try to stay up to date on technological or economic trends, chances are you’ve either read about or at least seen references to blockchain. Though vague and catchy, the term is no mere buzzword. While plenty of hype and…

The Kansas City Royals' 'Garage Sale' Was a Huge Success

If you recall, a few weeks ago we ran a piece on a cool promotion planned by the Kansas City Royals. Instead of letting old promotional items sit in storage, the team decided to hold their first ever “Garage Sale,” inviting fans to come to Kaufmann Stadium and purchase…

Fanatics Will Need to Change Its Approach Abroad

Plenty of things can be called “stereotypically American”: fireworks, corndogs, country music, reality TV. We have a certain image in the eyes of the world, though not everything this image entails is as prevalent across the board—we are a diverse nation, after all. There is one stereotype, though, that stands to be true, and that…

New Denver Broncos Hats Made From Four Water Bottles Each

I find myself buying more plastic water bottles than I’d care to admit. While I always make a point of recycling them, and even refill them a few times, I’d be naïve if I said I believed this was an eco-friendly approach to water consumption. Of course, I’ve tried reusable bottles, but I always manage…

Vans Releases 'Peanuts' Footwear

“What do you want to be when you grow up?” Remember that question? I certainly do, and I look back with a laugh and a smile now on all of the things I dreamed of being. I recall that one month I tried (and failed) to ride a skateboard, after which it became clear I…

Pokémon Celebrates 20th Movie With Limited Edition Trading Cards, Plush Toys

Even if you didn’t grow up in the '90s, you’re likely familiar with Pokémon. From playing cards, to comics, video games, cartoons, movies and beyond, the little monsters have been a pop culture staple for decades. As for myself, I was never much more than a passing fan. I had the cards, but not a…

McDonald's Unveils Holiday Coffee Cups on Same Day as Starbucks

McDonald’s has revealed this year’s design for their holiday-themed hot cups. Needless to say, it’s an upgrade from last year’s unintentionally raunchy edition. The red cup features a simple swirl of white stars that surround the brand’s McCafé logo. Pretty harmless, right? Think again! It seems there may be some corporate tomfoolery afoot, as the reveal came on the same exact day that Starbucks unveiled their creative new design...

An NFL Team Is Turning Recycled Stadium Banners Into Tote Bags

Partnering with Alchemy Goods, the Seahawks will be turning recycled stadium event banners into sturdy and sustainable tote bags. The upcycled bags will be sold at the team’s four proshops for $22 apiece, with all proceeds going to the Washington State Coalition Against Domestic Violence...

Kansas City Royals to Hold 'Garage Sale' for Leftover Promotional Items

Far from a sly attempt to make a few bucks off of items that couldn’t be given away—though this certainly doesn’t hurt—this is a clever strategy to clear storage space while engaging with fans in the offseason. According to Pete Grathoff of The Kansas City Star, at least 123 items will be given away or sold for around $2 each or less, including a miniature World Series trophy, a replica American League trophy and a replica powder blue jersey...