Tom Higgins

Tom Higgins

Tom Higgins is the associate content editor and official Kid Rock beat reporter for the Promo Marketing Media Group.

Jimi Hendrix's Brother Sued by Hendrix Estate for Plan to Sell Branded Marijuana Products

This week, two companies controlled by the Hendrix Estate sued Leon Hendrix in New York Southern District Court. At this early stage, the disagreement seems to focus on the commercialization of Jimi Hendrix’s name. Though licensing the singer’s name and likeness for use on promotional and retail products would certainly be extremely lucrative, there could be concerns...

New York's MTA Releases Collectible, David Bowie Inspired Metrocards

This is a great example of the power of print marketing to bring the people what they want while turning something otherwise mundane, like a Metrocard, into a work of art. As a tribute to one of the greatest and most unique artists of the 20th century, this promotion has truly struck gold, or, at the very least, stardust...

See, Even the Dalai Lama Likes Getting Swag

On a trip to India, Aaron Rodgers met with the Dalai Lama and gave his Holiness some Packers swag, presumably recruiting a new Green Bay fan in the process...

First Totes, Now Tumblers: Promotional Selena Drinkware Latest to Sell Out for Texas Stores

Stripes, a Houston-based convenience store brand, has released a limited edition Selena-branded tumbler. The cups, which went on sale for $2.99 in stores, were limited to four per customer, and they quickly sold out. This was no surprise to those who lined up at store locations at three a.m. the day of the release. It turns out that their effort may have been worth the trouble of waiting, as there are some items on sale for up to $100 now on eBay...

Starbucks Commits $10M to Find a Recyclable Single-Use Coffee Cup

The purpose of the venture will be to design and develop a fully recyclable and compostable cup for use in Starbucks’ 28,000 locations around the world. Each year, 600 billion paper and plastic cups are distributed globally, and despite reportedly accounting for only 1 percent of this total, Starbucks has decided to take initiative with the hope that other corporations will follow suit...

This 'Spyro the Dragon' Video Game Promo Is Delightfully Strange

Writers for Forbes and Paste Magazine reported receiving mysterious packages at their front doors, which, when opened, revealed purple, metallic-scaled eggs nestled within some real-life, pungent hay. A note was also included, on purple paper of course, reading “Something ‘s about to hatch,” and attributed to some fellow named Falcon McBob...

The Wall Street Journal: Why Use a Free Promotional Tote When You Can, Uh, Buy One Instead?

Simple yet hip, promotional totes have managed to displace their more costly competitors for a number of reasons. Not only do they offer a more sustainable option than plastic grocery bags, canvas totes also prove to be reliable accessories fit to make subtle-yet-certain statements on individual fashion and social sense. Totes are cool, and so are you, as long as you use them. That is, of course, unless you write for the Wall Street Journal...

We Re-Ranked NHL.com's Top 10 Giveaways List Because They Got It Way Wrong

Apparently, the folks at NHL.com have been reading Promo Marketing. How else would they have decided to come up with a ranking of the top 10 promotional product giveaways for the 2017-2018 season? While we’re incredibly humbled to have received such an honor (or at least to bestow it upon ourselves), we thought we’d do the NHL a favor by contributing our own take to their ranking, one that will be equal parts unbiased and objective...

Promotional Products Highlight April Fool's 'Rebrand' From Arby's and Warby Parker

We don’t know about you, but those grocery bag inspired t-shirt designs look pretty sweet. There’s something here for everyone, whether you’re a purveyor of fine meats, or simply farsighted (honestly, this might make the food look better, so you could ditch the glasses for the duration of your meal). Speaking of meals, the rebrand also features the launch of an exciting new snack...