Tom Higgins

Tom Higgins

Tom Higgins is the associate content editor and official Kid Rock beat reporter for the Promo Marketing Media Group.

Promo Supplier Mapt Gear Takes On Tradeshow Traditions In Adweek Profile

In an Adweek profile, Lambert explains her views on the shape of the industry, as well as how she took advantage of an opportunity to shake things up with her own company. By examining her own use of promotional products and observing how others use branded items, Lambert realized that a lot of items were going to waste...

Snowboarding Helps Fanatics Sell Thousands of Team USA Jackets

Fanatics has seen an 80 percent boost in Olympic gear sales as compared to the last winter Games, which took place in Sochi back in 2014. In addition to the popularity of snowboarding amongst fans, Fanatics credits its success to a bigger selection of official, USOC-approved items, which range from a cowbell on sale for $45.99 to a Swatch watch that sells for $119.99...

Jolly Rancher Wants You to Buy its Jewelry for Valentine's Day

The company has released a line of jewelry that resembles its colorful hard candy. For its marketing strategy, Jolly Rancher took to social media, posting pictures of models wearing the jewelry with funny taglines such as "jewelry: a great way to start or end a relationship" and "the romantic gesture that she will think is 'okay'"...

Olympics-Related Promotional Content is a Huge Risk: Here's Why

The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation...

An Inside Look at the Design Process Behind Disney's New Merchandise Collection

In order to create merchandise with cohesive designs, product developers used elements from the style guide including graphics, colors and patterns. Combining these elements with images of famous Disney landmarks and its most popular characters, developers came up with a wide range of products for the 2018 collection...

After the Doritos Debacle, Do We Really Need Gendered Packaging?

While some products, such as tampons, are designed and packaged specifically for women, there are plenty of products that receive the same gendered treatment despite being relatively similar or even exactly the same. Take, for example, disposable razors and the so-called pink tax. While these razors look and work the same for men and women, ones that are pink and packaged specifically for women tend to cost more than those made for men...

NFL Uses Merchandise and Social Media to Become Lifestyle Brand

On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear...

The Promotional Apparel Industry Needs More Denim

It’s time to take denim seriously. Gone are the days when the durable, blue fabric was only for truckers, rockers and Canadians. Now, major brands are beginning to launch entire fashion lines around the versatility and universality of denim...

Snapchat Unveils New In-App Store for Branded Merchandise

Snapchat’s incredibly maligned Spectacles are notably absent from the online store. The Spectacles, which were launched to a ton of hype back in 2016, are the company’s only hardware product. They were designed to allow users to take photos and videos without having to hold their phones...

Hurricanes May Revive Whalers Legacy with Uniforms, Merchandise

Whether they will be allowed to wear the uniforms during actual NHL games is a little uncertain, though the precedent has been set to some degree. Many NHL teams currently wear vintage uniforms for a couple of games a year, and the league has managed to cash in on retro jersey designs for its marquee Winter Classic games over the years...

Patriots, Eagles Partner with NFL to Combat Counterfeit Merchandise

Filed in a federal court in Minneapolis, the lawsuit describes the as-yet-unknown defendants as “large-scale, professional counterfeiters.” The purpose of the suit is to provide the three plaintiffs with the power to stop counterfeiters from producing and selling their false goods, as well as to enact an ex parte temporary restraining order..

Grumpy Cat Wins Big in Lawsuit Over Promotional Merchandise

Since 2012, Grumpy Cat has been a promotional powerhouse, reportedly generating millions for her owner through the sale of branded merchandise. Grumpy Cat has also served as a spokescat for brands such as Honey Nut Cheerios and Nestle’s Friskies brand of cat food...