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About Dale

Dale Limes, MAS, is Senior Vice President of Sales for HALO Branded Solutions. He is an industry veteran of 27 years, a frequent trainer at industry events, and consults with distributors at every level to help increase sales and efficiency. Dale and HALO are committed to helping industry salespeople by openly sharing top producer sales secrets for professional betterment of our industry.
 

Guest Blogs

Guest Contributor
Which Version of QuickBooks Is Best for Ad Specialty Distributors?
Mar 27, 2015

There are five versions of QuickBooks, each designed for specific applications, and the ad specialty business was not one of...



Kiwi's Coaching Corner

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Hone
Mar 26, 2015

What are you doing to hone your skills? Hone. What a funny word! Abraham Lincoln said, “Give me six hours...



Lights, Camera, Promotion!

Brittany Hahn
In a Relationship: The Bachelor and Power Meetings
Mar 25, 2015

My mom often tells me, "Brittany, you should apply to be a contestant on the show 'The Bachelor' to find...



Not So Technically Speaking

Dale Denham
Industry IT Innovation
Mar 24, 2015

A small group of IT leaders is beginning to change the technology dynamics in the industry. Two years ago, a...



Compliance Chat

Jeff Jacobs
Want to Know Who's Really Influential? We’re Going to Use Data to Find Out
Mar 20, 2015

Starting today, we are embarking on the most comprehensive search of the promotional products industry's top content providers ever done....



Jeff's Rant

Jeff Solomon, MAS
How Does Amazon’s Business Model Affect Ours?
Mar 19, 2015

Our evolving industry business model continues to be a hot topic. Recently I started wondering how an online purchasing mentality,...



Beyond Words

Rebecca Kollmann, MAS+
Spring Cleaning
Mar 16, 2015

It’s that time of year when the world looks fresh and clean—for those of us with winters of snow, we...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Wisdom from Lady Gaga
Mar 2, 2015

I recently watched the Academy Awards and was amazed at Lady Gaga’s tribute to “The Sound of Music.” If you...



Selling Smarter

Rosalie Marcus
Feeling Reluctant?
Feb 17, 2015

Have you ever felt reluctant to make a sales call, follow up with a client or attend a networking event?...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



You Will See It ... When You Believe It: 10 Tips to Make 2013 Your Best Year Ever

 

Have you read "The Secret"? How about "You Will See It, When You Believe It", by Dr. Wayne Dyer? If not, put them on your Q1 reading list.

Have you ever wondered about what makes really successful people really successful, or really positive people really positive? They understand the principle in these books, which is to visualize and believe the end result has already happened. This has tremendous relevance in setting sales goals.

Sounds simple, but it is really about understanding, and living by your personal commitments to yourself. We don't have the space to dig deeper, so read the books, and you will gain a greater understanding.

Now, once you commit to what you will achieve in 2013, the rest is up to planning and implementing. This is the time of the year to evaluate that which you do well, and that which you know you should do, but don't. The success habits that you build into your plan today, will get you to your goals of tomorrow.

Here are just a handful of thoughts, and ideas to make your 2013 business plan one that will surely bring the results you believe you can achieve.

1. Own your 12/31/2013 Sales Number - It's nobody else’s but yours, and you have to take ownership. Put it on a monthly goal sheet and compare it to your actual 2012 results to track your progress.

2. Evaluate your Current Client Base - We all have clients that should probably be fired. Get rid of the time wasters and low-margin business. Then prospect your way to financial bliss. Go online or to the library now and plan your first 25 new targets for 2013.

3. Survey your Clients - This is the perfect time to send a survey to your clients to see how you are doing, and what they would like to see from you in 2013.

4. Review your Selling Proposition - Your U.S.P. (unique selling proposition) everyone has one, and you should clearly define yours in writing. Next, ask your best clients if you can take a photo of a job you have done for them and write a brief case history about the projects. Then, build a "Brag Book" featuring these "Success Stories" showing your creative advantage. Put these stories with your U.S.P. and you are ready for any new appointment.

5. Organize your Office for Efficiency - Take time to organize and set up your computer and office for efficiency. Place recurring reminders in Outlook (or whatever you use) to remind you to order spec samples. Schedule other productive activities the same way, and have contact lists by your phone for easy access.

6. Find a Success Partner - To keep you on track, find someone in our business that has the same lofty goals for growth as you. It needs to be someone in sales, not management. Spend time weekly reviewing prior weekly commitments and new weekly goals. The idea is to hold each other accountable.

7. Join a Networking Group - Develop a center of influence. Find a local organization that can help your business thrive. Also, look for opportunities to give a talk about the power of promotional products. Get out of your comfort zone. Have fun!

8. Decorate More Than They Order - As a new policy, ask suppliers if they can decorate a couple of other items to complement jobs you sell. If the printing process is similar, many suppliers would gladly do this. Never miss this opportunity with apparel jobs. Even if you have to pay a little, it is worth it. It's 2013 money in the bank!

9. Make up a "Grab & Go Kit" - You drive by businesses every day that you plan to call on, but don’t, because you are not prepared. We all do. Have a "Grab & Go Kit" with you at all times with your contact materials so you will be prepared to make a new a call at any time.

10. Maintain the Right Attitude - Have fun with this business. The more productive you are, the more fun it will be. It's not work if you love what you do.

Success is yours in 2013 … if you visualize your goals and execute your plans!

Best of Success!

Dale Limes, MAS, is Senior Vice President of Sales for HALO Branded Solutions. He is an industry veteran of 27 years, a frequent trainer at industry events, and consults with distributors at every level to help increase sales and efficiency.

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