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Managing Editor

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is managing editor for Print+Promo, the sister publication of Promo Marketing magazine. Her likes include sarcasm, celebrity gossip and logos. Her biggest turnoffs are beets, poor grammar and writing author bios.
 

Kiwi's Coaching Corner

Paul  Kiewiet
Get Emotional
May 21, 2015

People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the...



Not So Technically Speaking

Dale Denham
5 Reasons Politics Is Like Sales
May 19, 2015

5 Reasons Politics is Like Sales: Sometimes the people making the decisions are not the people you are talking with....



Jeff's Rant

Jeff Solomon, MAS
One Key to Success in Life and Business
May 14, 2015

I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just...



Guest Blogs

Guest Contributor
How Can I Track the Profitability of a Purchase Order in Quickbooks?
May 8, 2015

QuickBooks allows you to set up purchase orders as jobs. A report of profitability by job can be run after...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business
May 4, 2015

There are many common keys to success in building a great business and building a great life. Over the next...



Lights, Camera, Promotion!

Brittany Hahn
The Worst Part of Waking Up
Apr 22, 2015

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



3-D Printing: To Believe or Not Believe the Hype

 

So, CES 2014 happened last week. Although I wasn't one of the 150,000 attendees in Las Vegas checking out the goods, I've enjoyed sifting through all the tweets and write-ups.

Wearable devices such as smartwatches and head-mounted displays have generated buzz on the show floor for years. But, as The Boston Globe pointed out, an air of renewed excitement permeated the aisles of the Las Vegas Convention Center. Why? Manufacturers believe the field is finally gaining traction with consumers, according to the article. Something to think about, especially if you're sitting on an idea similar to French company Netatmo's UV-sensing wristband (the wristband includes a "gemstone" that measures exposure to ultraviolet light, a cause of skin cancer).

Another sector made some headlines—I'm talking about 3-D printing, of course (did you think I was going to draw more attention to Michael Bay and Samsung?). Responsible for a diverse group of items ranging from titanium bone implants and full-length gowns to soft tissue and transplantable kidneys, 3-D printing has built quite the reputation. However, when I read the Los Angeles Times' headline, "CES 2014: Could 3D printing change the world?," it gave me pause. Reporter Salvador Rodriguez wrote: "Even though 3D printing is all the rage at the Consumer Electronics Show, many people outside the industry are still puzzled by all the fuss." Some of the experts interviewed (note, there were 28 3-D printing exhibitors at the show, up from just eight in 2013, according to Gary Shapiro, president and chief executive of the Consumer Electronics Association) commented on the power this technique gives to ... well, anyone.

Gary Shu, XYZprinting's market development division senior manager, explained how quickly 3-D printers create common household items including plastic cups and plastic spoons. "With 3-D printing, you just get a design from the Internet, press the button and print at home," he stated in the article. XYZprinting is said to be releasing a new 3-D printer called the Da Vinci later this year for $499—one of the most affordable printers on the market.

Are you buying into the 3-D hype? If consumers can buy products direct from large online retailers or manufacture items from the comfort of their home, what does that mean for the print and promotional industry? Share your comments below.

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