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Managing Editor

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is managing editor for Print+Promo, the sister publication of Promo Marketing magazine. Her likes include sarcasm, celebrity gossip and logos. Her biggest turnoffs are beets, poor grammar and writing author bios.
 

Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...



Kiwi's Coaching Corner

Paul  Kiewiet
But How Can I Be Different?
Aug 27, 2015

You sell the same stuff from the same suppliers to the same people the same way, and then you complain...



Lights, Camera, Promotion!

Brittany Hahn
Product Videos Take Over Cyberspace
Aug 26, 2015

In the promotional product world, product videos are a beautiful combination of one or more promotional products and some sweet,...



Not So Technically Speaking

Dale Denham
The Simple Solution to a Complex Problem
Aug 25, 2015

It's not usually very simple. Beware of people telling you they have the answers, especially when it comes to technology....



Jeff's Rant

Jeff Solomon, MAS
What Makes Our Industry Great?
Aug 20, 2015

I’ve been traveling lately and have a few more trips coming in the next month. Travel can be grueling, but...



Guest Blogs

Guest Contributor
Ask the Accountant
Aug 7, 2015

Question: I use the order system in QuickBooks Premier. Why don’t the customer sales order and supplier purchase order appear...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business: Key 4: Start Now
Aug 3, 2015

Many people have big dreams and lofty goals. Big dreams and lofty goals are easy. But there is one key ingredient...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



3-D Printing: To Believe or Not Believe the Hype

 

So, CES 2014 happened last week. Although I wasn't one of the 150,000 attendees in Las Vegas checking out the goods, I've enjoyed sifting through all the tweets and write-ups.

Wearable devices such as smartwatches and head-mounted displays have generated buzz on the show floor for years. But, as The Boston Globe pointed out, an air of renewed excitement permeated the aisles of the Las Vegas Convention Center. Why? Manufacturers believe the field is finally gaining traction with consumers, according to the article. Something to think about, especially if you're sitting on an idea similar to French company Netatmo's UV-sensing wristband (the wristband includes a "gemstone" that measures exposure to ultraviolet light, a cause of skin cancer).

Another sector made some headlines—I'm talking about 3-D printing, of course (did you think I was going to draw more attention to Michael Bay and Samsung?). Responsible for a diverse group of items ranging from titanium bone implants and full-length gowns to soft tissue and transplantable kidneys, 3-D printing has built quite the reputation. However, when I read the Los Angeles Times' headline, "CES 2014: Could 3D printing change the world?," it gave me pause. Reporter Salvador Rodriguez wrote: "Even though 3D printing is all the rage at the Consumer Electronics Show, many people outside the industry are still puzzled by all the fuss." Some of the experts interviewed (note, there were 28 3-D printing exhibitors at the show, up from just eight in 2013, according to Gary Shapiro, president and chief executive of the Consumer Electronics Association) commented on the power this technique gives to ... well, anyone.

Gary Shu, XYZprinting's market development division senior manager, explained how quickly 3-D printers create common household items including plastic cups and plastic spoons. "With 3-D printing, you just get a design from the Internet, press the button and print at home," he stated in the article. XYZprinting is said to be releasing a new 3-D printer called the Da Vinci later this year for $499—one of the most affordable printers on the market.

Are you buying into the 3-D hype? If consumers can buy products direct from large online retailers or manufacture items from the comfort of their home, what does that mean for the print and promotional industry? Share your comments below.

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