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Managing Editor

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is managing editor for Print+Promo, the sister publication of Promo Marketing magazine. Her likes include sarcasm, celebrity gossip and logos. Her biggest turnoffs are beets, poor grammar and writing author bios.
 

Selling Smarter

Rosalie Marcus
Whatever You Do, Don't ...
Sep 30, 2014

There are many things not to do as a promotional products sales professional, but there's one that's worth remembering that...



Kiwi's Coaching Corner

Paul  Kiewiet
When All Things Are Equal
Sep 25, 2014

When all things are equal, you better change the equation. You gotta have a competitive advantage. You need to stand...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time
Sep 24, 2014

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and...



Not So Technically Speaking

Dale Denham
Who Has the Best Price?
Sep 23, 2014

It's a fair question despite all the arguments against it. Distributors ask it privately nearly every day, whether on a...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Playing the Price Game: It’s a Choice. Choose Wisely
Sep 22, 2014

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode...



Compliance Chat

Jeff Jacobs
Let Me Google That For You
Sep 19, 2014

On more than one occasion I have taken the easy road and asked a question of a colleague rather than...



Jeff's Rant

Jeff Solomon, MAS
ADD…on an (A)
Sep 18, 2014

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit...



Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



3-D Printing: To Believe or Not Believe the Hype

 

So, CES 2014 happened last week. Although I wasn't one of the 150,000 attendees in Las Vegas checking out the goods, I've enjoyed sifting through all the tweets and write-ups.

Wearable devices such as smartwatches and head-mounted displays have generated buzz on the show floor for years. But, as The Boston Globe pointed out, an air of renewed excitement permeated the aisles of the Las Vegas Convention Center. Why? Manufacturers believe the field is finally gaining traction with consumers, according to the article. Something to think about, especially if you're sitting on an idea similar to French company Netatmo's UV-sensing wristband (the wristband includes a "gemstone" that measures exposure to ultraviolet light, a cause of skin cancer).

Another sector made some headlines—I'm talking about 3-D printing, of course (did you think I was going to draw more attention to Michael Bay and Samsung?). Responsible for a diverse group of items ranging from titanium bone implants and full-length gowns to soft tissue and transplantable kidneys, 3-D printing has built quite the reputation. However, when I read the Los Angeles Times' headline, "CES 2014: Could 3D printing change the world?," it gave me pause. Reporter Salvador Rodriguez wrote: "Even though 3D printing is all the rage at the Consumer Electronics Show, many people outside the industry are still puzzled by all the fuss." Some of the experts interviewed (note, there were 28 3-D printing exhibitors at the show, up from just eight in 2013, according to Gary Shapiro, president and chief executive of the Consumer Electronics Association) commented on the power this technique gives to ... well, anyone.

Gary Shu, XYZprinting's market development division senior manager, explained how quickly 3-D printers create common household items including plastic cups and plastic spoons. "With 3-D printing, you just get a design from the Internet, press the button and print at home," he stated in the article. XYZprinting is said to be releasing a new 3-D printer called the Da Vinci later this year for $499—one of the most affordable printers on the market.

Are you buying into the 3-D hype? If consumers can buy products direct from large online retailers or manufacture items from the comfort of their home, what does that mean for the print and promotional industry? Share your comments below.

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