Michael Cornnell is Associate Editor for Promo Marketing Magazine.
Ten tips for becoming a pro in the promotional products industry....
Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign....
The beach tote, sunglasses and nail polish fit for warm weather promotions.
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A good listener is a valuable friend, and a valuable friend is a trusted business partner....
The rumors about Beyoncé’s second pregnancy may be false, but that shouldn’t stop you from outfitting other moms-to-be in promotional...
If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
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Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...
A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...
When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...
Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....
Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...
Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...
The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...
It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...
There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...
What would happen if you woke up in the morning and your first thought was, "I am never going to...
It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...
A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....
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