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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Jeff's Rant

Jeff Solomon, MAS
Common Characteristics of Businesses That Thrive...
Oct 30, 2014

Lately, I have been thinking about businesses that have had a positive effect on my life. These businesses are thriving....



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Selling Smarter

Rosalie Marcus
How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part Two
Oct 28, 2014

It’s the time of year when you may be thinking about gifts of appreciation to send to your clients. Rather...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
10 Tips for Creating Testimonials that are Compelling and Useful
Oct 27, 2014

One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Kiwi's Coaching Corner

Paul  Kiewiet
The Smart Way to Grow Your Business
Oct 23, 2014

How do you step up and begin moving your business to better results? Well, first of all, you need to...



Compliance Chat

Jeff Jacobs
Draw Your Attention to Drawstrings
Oct 17, 2014

I guess it has something to do with the time of year. The weather in much of the U.S. begins...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The Dash Between Two Dates
Oct 6, 2014

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives...



Beyond Words

Rebecca Kollmann, MAS+
Going Direct
Oct 13, 2014

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going...



Not So Technically Speaking

Dale Denham
Yes, We Should Be Scared About Bad USB Drives
Oct 7, 2014

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



3 Things I Learned In Vegas

 
Another year and another PPAI Expo conquered. Miss out on the show? Here are a couple things I learned from this year's exhibitions:

1. Color is going to be big for 2013
I talked to a bunch of exhibiting suppliers, both at Vegas and Orlando, and I was surprised how many were focused on promoting new colors. Not sure I can figure out why this is a big trend besides the obvious "more colors equals more sales," but it's definitely a trend. Small companies, average companies, huge companies-just a ton of suppliers are focusing on offering more colors, mostly in brights but also a lot of neat stuff like crisp semi-pastels.

2. More stuff is made in the USA than I realized
For the last couple years, PPAI has done a "made in the USA" section in its new product pavilion in Vegas. Browsing through it this year, I was surprised to see a lot of items I didn't realize could be purchased from American manufacturers. There were some quirkier items like nail polish, but also some standard stuff like apparel basics and uniforms from suppliers I had no idea manufactured stateside. Definitely interesting if USA-manufacturing is something you're into.

3. Don't eat salmon in Las Vegas
Two out of my last three trips to Vegas, I've gotten food poisoning from eating salmon. The first time was from a salmon steak from a "Chili's Too" in the airport, so granted I probably deserved that one, but the second was from Burger Bar. Burger Bar! A place where people actually eat out of choice rather than sad, waiting-for-plane desperation. So, I vow next year I'm going full veggie in Vegas, and by "full veggie," I mean "massive bags of candy and ice-cream where the closest thing to a nutrient is chocolate sauce."

That's it for this week guys! Thanks for reading, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: A cutting epiphany I had this weekend was realizing I suck at picking playoff football winners. Not only was I tremendously wrong at every bracket level, I never in 1,000 lifetimes would have picked the Ravens to go to the Super Bowl. I guess a lot of people are in the "crap pick" boat after this weekend, but still, the Ravens? Even after they won and made it in, it still seems like it's impossible and we're actually living in a shared dreamworld where a reasonably crap team is able to make the Super Bowl purely by throwing long bombs/having a defense whose solution to everything is "headbutt it till it dies."

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