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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Kiwi's Coaching Corner

Paul  Kiewiet
How to Have a Conversation
Apr 24, 2014

You will build a better business if you learn how to have a better conversation. Maybe the best thing you...



Be Dazzled

Elise Hacking Carr
3 Ideas for Mother's Day Promotions
Apr 23, 2014

Mother’s Day is just around the corner. Here are three ways to make it a memorable occasion for moms everywhere....



Not So Technically Speaking

Dale Denham
Too Many Priorities
Apr 22, 2014

Earth Day. Promotional Products Work Week. Technology Summit. So many topics, which one should I blog about today?...



Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



3 Things I Learned In Vegas

 
Another year and another PPAI Expo conquered. Miss out on the show? Here are a couple things I learned from this year's exhibitions:

1. Color is going to be big for 2013
I talked to a bunch of exhibiting suppliers, both at Vegas and Orlando, and I was surprised how many were focused on promoting new colors. Not sure I can figure out why this is a big trend besides the obvious "more colors equals more sales," but it's definitely a trend. Small companies, average companies, huge companies-just a ton of suppliers are focusing on offering more colors, mostly in brights but also a lot of neat stuff like crisp semi-pastels.

2. More stuff is made in the USA than I realized
For the last couple years, PPAI has done a "made in the USA" section in its new product pavilion in Vegas. Browsing through it this year, I was surprised to see a lot of items I didn't realize could be purchased from American manufacturers. There were some quirkier items like nail polish, but also some standard stuff like apparel basics and uniforms from suppliers I had no idea manufactured stateside. Definitely interesting if USA-manufacturing is something you're into.

3. Don't eat salmon in Las Vegas
Two out of my last three trips to Vegas, I've gotten food poisoning from eating salmon. The first time was from a salmon steak from a "Chili's Too" in the airport, so granted I probably deserved that one, but the second was from Burger Bar. Burger Bar! A place where people actually eat out of choice rather than sad, waiting-for-plane desperation. So, I vow next year I'm going full veggie in Vegas, and by "full veggie," I mean "massive bags of candy and ice-cream where the closest thing to a nutrient is chocolate sauce."

That's it for this week guys! Thanks for reading, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: A cutting epiphany I had this weekend was realizing I suck at picking playoff football winners. Not only was I tremendously wrong at every bracket level, I never in 1,000 lifetimes would have picked the Ravens to go to the Super Bowl. I guess a lot of people are in the "crap pick" boat after this weekend, but still, the Ravens? Even after they won and made it in, it still seems like it's impossible and we're actually living in a shared dreamworld where a reasonably crap team is able to make the Super Bowl purely by throwing long bombs/having a defense whose solution to everything is "headbutt it till it dies."

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