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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Kiwi's Coaching Corner

Paul  Kiewiet
How Can I Make It Happen? (Ask “How” Three Times) Part 6 of “Get Curious About Your Business”
Aug 28, 2014

Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing...



Not So Technically Speaking

Dale Denham
Top 3 Problems with Artwork
Aug 26, 2014

Unfortunately, artwork is still a major headache for distributors and suppliers alike. We've come a long way and the problems...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Compliance Chat

Jeff Jacobs
No, I Don't Need A Receipt
Aug 22, 2014

just when you think you're out of the woods on an issue, it pops up in a most unexpected place....



Jeff's Rant

Jeff Solomon, MAS
Where Are Trade Shows Going?
Aug 21, 2014

In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event,...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Beyond Words

Rebecca Kollmann, MAS+
Connecting—Not a New Concept
Aug 11, 2014

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Live the Charged Life
Aug 4, 2014

Are you caged, comfortable or charged? I believe that if you understand what phase of life you are in—caged, comfortable...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



3 Things I Learned In Vegas

 
Another year and another PPAI Expo conquered. Miss out on the show? Here are a couple things I learned from this year's exhibitions:

1. Color is going to be big for 2013
I talked to a bunch of exhibiting suppliers, both at Vegas and Orlando, and I was surprised how many were focused on promoting new colors. Not sure I can figure out why this is a big trend besides the obvious "more colors equals more sales," but it's definitely a trend. Small companies, average companies, huge companies-just a ton of suppliers are focusing on offering more colors, mostly in brights but also a lot of neat stuff like crisp semi-pastels.

2. More stuff is made in the USA than I realized
For the last couple years, PPAI has done a "made in the USA" section in its new product pavilion in Vegas. Browsing through it this year, I was surprised to see a lot of items I didn't realize could be purchased from American manufacturers. There were some quirkier items like nail polish, but also some standard stuff like apparel basics and uniforms from suppliers I had no idea manufactured stateside. Definitely interesting if USA-manufacturing is something you're into.

3. Don't eat salmon in Las Vegas
Two out of my last three trips to Vegas, I've gotten food poisoning from eating salmon. The first time was from a salmon steak from a "Chili's Too" in the airport, so granted I probably deserved that one, but the second was from Burger Bar. Burger Bar! A place where people actually eat out of choice rather than sad, waiting-for-plane desperation. So, I vow next year I'm going full veggie in Vegas, and by "full veggie," I mean "massive bags of candy and ice-cream where the closest thing to a nutrient is chocolate sauce."

That's it for this week guys! Thanks for reading, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: A cutting epiphany I had this weekend was realizing I suck at picking playoff football winners. Not only was I tremendously wrong at every bracket level, I never in 1,000 lifetimes would have picked the Ravens to go to the Super Bowl. I guess a lot of people are in the "crap pick" boat after this weekend, but still, the Ravens? Even after they won and made it in, it still seems like it's impossible and we're actually living in a shared dreamworld where a reasonably crap team is able to make the Super Bowl purely by throwing long bombs/having a defense whose solution to everything is "headbutt it till it dies."

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