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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Guest Blogs

Guest Contributor
Do I Have to Buy QuickBooks Premier Software Every Year?
Jun 26, 2015

No; currently, QuickBooks Premier is a desktop software and not a subscription service. That means that when you buy the...



Jeff's Rant

Jeff Solomon, MAS
What Do You and Your Company Represent?
Jun 25, 2015

I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my...



Kiwi's Coaching Corner

Paul  Kiewiet
They Want to Love You
Jun 18, 2015

It’s easy in sales to fall into a bit of a battle-worn mindset. Salespeople face rejection, get stood-up, are misunderstood,...



Not So Technically Speaking

Dale Denham
8 Changes to Make to Your Email Signature Now
Jun 16, 2015

Email signatures are widely used and almost never updated. Some signatures are really sad. We are in the branding business,...



Lights, Camera, Promotion!

Brittany Hahn
You Don't Need Vacation Days
Jun 10, 2015

Business Insider, Forbes and CBS News all report that taking vacation is good for you and the company you work...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business – Key 2: Find Your Passion
Jun 1, 2015

Do what you love and love what you do, and you will never work another day in your life.
...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



5 Tips for Mastering 2013’s Trade Shows

 

Happy holidays! The next few weeks are bound to be a blur. Whether it's because we are all literal zombies due to Friday's apocalypse or just figurative zombies due to consuming excessive amounts of cookies, eggnog and more cookies (I like cookies), we have to somehow find a way to work through it all and then attend trade shows in 2013.

December's issue held PM's 2013 Trade Show Preview. Here are a few excerpts with their zombie apocalypse alternatives added for good measure.

1. Make a list of everyone you need to see.
Use the show's exhibitor list to create a list of your "must-sees," "maybe sees" and possibly even "avoids." Bullet points about what you have worked on together in the past help too.
Zombie Alternative: Same, except everyone human is a "must-see" or "must-eat-brains."

2. Write out your schedule.
Create a document with the trade show schedule and your schedule. Even if you do not follow it exactly, having a written agenda gives you a general idea of what you need to do each day.
Zombie Alternative: This one is easy since there is only one goal: Find brains.

3. Remember business cards.
Despite the popularity of smartphones and tablets, business cards are still relevant, especially to salespeople. Having a neat case is nice too. It is both a conversation starter and a place to keep the cards of people you meet. Don't forget to imprint something memorable on the case, like, I don't know, your face.
Zombie Alternative: I'm not sure, but I hope zombies still care about business cards. Otherwise, my order of Brain Sponges with my contact info imprinted on them was a mistake.

4. Bring insoles, bandages and comfortable shoes.
Let's call this one the "foot care kit." You can own the most comfortable shoes in the universe, but unless you have someone literally massaging your feet as you walk, you will need some extra padding and bandages.
Zombie Alternative: Same. Even the undead need pampering.

5. Wear versatile outfits.
The easiest way to pack clothing for trade shows is to pick one color scheme and versatile pieces that can be dressed up or dressed down. Good color schemes are navy, brown, tan, gray or black because they match almost anything. A bright accessory adds individuality. Try a tie or scarf in 2013's color of the year, emerald.
Zombie Alternative: All bright accessories. Everyone knows every zombie's favorite color is green.

P.S. If doomsday is this Friday and we all become zombies or zombie killers, refer to this guide on zombie promotions.

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