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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Kiwi's Coaching Corner

Paul  Kiewiet
How Much Do You Care?
Dec 18, 2014

If you don’t care enough to figure out their pain, why should they care about you? Are you tired of...



Lights, Camera, Promotion!

Brittany Hahn
New-fashioned Writing Instruments
Dec 17, 2014

Writing helps me remember things way better than typing does. In "Write It Down, Make It Happen," author Henriette Anne...



Not So Technically Speaking

Dale Denham
Top Blogs of 2014
Dec 16, 2014

I have thoroughly enjoyed receiving emails and seeing comments on my different blogs in 2014. Hopefully, I have delivered some...



Compliance Chat

Jeff Jacobs
For Apple, It May Not Be the Money
Dec 12, 2014

You’ve probably heard the buzz created when Apple's attorneys contacted promotional products distributors last week. The issue is aftermarket charging...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In Too
Dec 11, 2014

Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I...



Selling Smarter

Rosalie Marcus
Year-end Tips to Increase Sales Now!
Dec 9, 2014

While some may be slacking off this time of year, savvy promotional products sales professionals know that it's not too...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
New Year's Revolutions
Dec 1, 2014

You’ve heard many times that the definition of insanity is to continue to do the same things and expect different...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Athletics and Business Intertwine to Show Life Lessons: Thoughts from an Athlete Parent
Nov 24, 2014

As I was growing up—and even to this day, I am very involved in athletics. As a high-schooler and through...



Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



5 Tips for Mastering 2013’s Trade Shows

 

Happy holidays! The next few weeks are bound to be a blur. Whether it's because we are all literal zombies due to Friday's apocalypse or just figurative zombies due to consuming excessive amounts of cookies, eggnog and more cookies (I like cookies), we have to somehow find a way to work through it all and then attend trade shows in 2013.

December's issue held PM's 2013 Trade Show Preview. Here are a few excerpts with their zombie apocalypse alternatives added for good measure.

1. Make a list of everyone you need to see.
Use the show's exhibitor list to create a list of your "must-sees," "maybe sees" and possibly even "avoids." Bullet points about what you have worked on together in the past help too.
Zombie Alternative: Same, except everyone human is a "must-see" or "must-eat-brains."

2. Write out your schedule.
Create a document with the trade show schedule and your schedule. Even if you do not follow it exactly, having a written agenda gives you a general idea of what you need to do each day.
Zombie Alternative: This one is easy since there is only one goal: Find brains.

3. Remember business cards.
Despite the popularity of smartphones and tablets, business cards are still relevant, especially to salespeople. Having a neat case is nice too. It is both a conversation starter and a place to keep the cards of people you meet. Don't forget to imprint something memorable on the case, like, I don't know, your face.
Zombie Alternative: I'm not sure, but I hope zombies still care about business cards. Otherwise, my order of Brain Sponges with my contact info imprinted on them was a mistake.

4. Bring insoles, bandages and comfortable shoes.
Let's call this one the "foot care kit." You can own the most comfortable shoes in the universe, but unless you have someone literally massaging your feet as you walk, you will need some extra padding and bandages.
Zombie Alternative: Same. Even the undead need pampering.

5. Wear versatile outfits.
The easiest way to pack clothing for trade shows is to pick one color scheme and versatile pieces that can be dressed up or dressed down. Good color schemes are navy, brown, tan, gray or black because they match almost anything. A bright accessory adds individuality. Try a tie or scarf in 2013's color of the year, emerald.
Zombie Alternative: All bright accessories. Everyone knows every zombie's favorite color is green.

P.S. If doomsday is this Friday and we all become zombies or zombie killers, refer to this guide on zombie promotions.

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