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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Be Dazzled

Elise Hacking Carr
3 Ideas for Mother's Day Promotions
Apr 23, 2014

Mother’s Day is just around the corner. Here are three ways to make it a memorable occasion for moms everywhere....



Not So Technically Speaking

Dale Denham
Too Many Priorities
Apr 22, 2014

Earth Day. Promotional Products Work Week. Technology Summit. So many topics, which one should I blog about today?...



Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



5 Tips for Mastering 2013’s Trade Shows

 

Happy holidays! The next few weeks are bound to be a blur. Whether it's because we are all literal zombies due to Friday's apocalypse or just figurative zombies due to consuming excessive amounts of cookies, eggnog and more cookies (I like cookies), we have to somehow find a way to work through it all and then attend trade shows in 2013.

December's issue held PM's 2013 Trade Show Preview. Here are a few excerpts with their zombie apocalypse alternatives added for good measure.

1. Make a list of everyone you need to see.
Use the show's exhibitor list to create a list of your "must-sees," "maybe sees" and possibly even "avoids." Bullet points about what you have worked on together in the past help too.
Zombie Alternative: Same, except everyone human is a "must-see" or "must-eat-brains."

2. Write out your schedule.
Create a document with the trade show schedule and your schedule. Even if you do not follow it exactly, having a written agenda gives you a general idea of what you need to do each day.
Zombie Alternative: This one is easy since there is only one goal: Find brains.

3. Remember business cards.
Despite the popularity of smartphones and tablets, business cards are still relevant, especially to salespeople. Having a neat case is nice too. It is both a conversation starter and a place to keep the cards of people you meet. Don't forget to imprint something memorable on the case, like, I don't know, your face.
Zombie Alternative: I'm not sure, but I hope zombies still care about business cards. Otherwise, my order of Brain Sponges with my contact info imprinted on them was a mistake.

4. Bring insoles, bandages and comfortable shoes.
Let's call this one the "foot care kit." You can own the most comfortable shoes in the universe, but unless you have someone literally massaging your feet as you walk, you will need some extra padding and bandages.
Zombie Alternative: Same. Even the undead need pampering.

5. Wear versatile outfits.
The easiest way to pack clothing for trade shows is to pick one color scheme and versatile pieces that can be dressed up or dressed down. Good color schemes are navy, brown, tan, gray or black because they match almost anything. A bright accessory adds individuality. Try a tie or scarf in 2013's color of the year, emerald.
Zombie Alternative: All bright accessories. Everyone knows every zombie's favorite color is green.

P.S. If doomsday is this Friday and we all become zombies or zombie killers, refer to this guide on zombie promotions.

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