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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Jeff's Rant

Jeff Solomon, MAS
Are You Too Old to Rock?
Sep 2, 2015

I love music. From the days of 4-track and 8-track tapes, music has played a key role throughout my life. For those of...



Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...



Kiwi's Coaching Corner

Paul  Kiewiet
But How Can I Be Different?
Aug 27, 2015

You sell the same stuff from the same suppliers to the same people the same way, and then you complain...



Lights, Camera, Promotion!

Brittany Hahn
Product Videos Take Over Cyberspace
Aug 26, 2015

In the promotional product world, product videos are a beautiful combination of one or more promotional products and some sweet,...



Not So Technically Speaking

Dale Denham
The Simple Solution to a Complex Problem
Aug 25, 2015

It's not usually very simple. Beware of people telling you they have the answers, especially when it comes to technology....



Guest Blogs

Guest Contributor
Ask the Accountant
Aug 7, 2015

Question: I use the order system in QuickBooks Premier. Why don’t the customer sales order and supplier purchase order appear...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business: Key 4: Start Now
Aug 3, 2015

Many people have big dreams and lofty goals. Big dreams and lofty goals are easy. But there is one key ingredient...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



6 Fashion Week Styles Available Now

 
NYFW has two more days of shows, but the top trends are already emerging. Here are six styles to look out for in 2013, plus their promotional equivalents.

1. Boxy Purses
Your clients might say, "Is that a cooler?" But you'll know the correct response: "Box-shaped bags were all the rage at NYFW. This one just happens to have insulation as well."

2. Plaid
Marc Jacobs and alice+olivia proved that plaid is not just for flannel. Dress up the outerwear staple with corporate wear like this tie from Wolfmark.

3. Cat  Eye Glasses
Bring some retro style to your client's promotion like Tory Burch did to her runway with the 50s Cat's Eye Rhinestone Sunglasses from Brainstorm Novelties.

4. Cowl Necks & Exaggerated Collars
Oscar de la Renta, Band of Outsiders and Prabal Gurung showed exaggerated collars on their runways. Add warm and dramatic collars to your promotions with Cowl Turtleneck from Alternative Apparel.

5. Knit Caps
Band of Outsiders showed oversized knit caps. For normal-sized, promotional purposes, use hats like the Adult Knit Cap with Visor from Heritage Sportswear Inc.

6. Zebra Print
The brand alice+olivia showed zebra prints on clothing and accessories. Try this Zebra Print Sequin Bag from Tiffany Leonard & Co. for your animal print-loving clients.

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