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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Be Dazzled

Elise Hacking Carr
The Baby Boom: 3 Must-have Maternity Pieces
May 21, 2013

The rumors about Beyoncé’s second pregnancy may be false, but that shouldn’t stop you from outfitting other moms-to-be in promotional...



Mike's Blog

Michael Cornnell
Sales Channel Conflict: How a Furniture Wholesaler Resolved the Issue of Selling Direct
May 20, 2013

An importer in an industry similar to ours comes to a decision on this risky, make-or-break-your-business issue....



Not So Technically Speaking

Dale Denham
The High Cost of a Low Training Budget
May 16, 2013

If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
...



Jeff's Rant

Jeff Solomon, MAS
Why...?
May 16, 2013

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...



Selling Smarter

Rosalie Marcus
Help! My Customers Know the Codes
May 14, 2013

A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...



Beyond Words

Rebecca Kollmann, MAS+
A Blog of a Different Color
May 13, 2013

When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...



Embellished

Kyle Richardson
Call For Sources: Michigan Suppliers and Distributors
May 10, 2013

Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....



Kiwi's Coaching Corner

Paul  Kiewiet
Think Like Your Client
May 9, 2013

Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
The Fearsome Green Profit Margin
May 7, 2013

Or "Detective Fiction, Sales and the Art of Listening."...



The Hot Button

Mary Ellen Nichols, MAS
Have You Cleaned Out Your Teenager's Gym Bag Lately?
May 1, 2013

Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...



Big Picture Promo

Matt Kaspari, CAS
The Shift to Empowerment Marketing
Apr 25, 2013

Empowering is the act of giving away your power to those around you so you can elevate the group as...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Compliance Chat

D E Fenton
When a Picture Says a Thousand Words: Bangladesh
Nov 30, 2012

It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...



My Two Cents

Rick Brenner
CPSC General Counsel Clarifies Distributor Responsibilities for Children's Apparel
Oct 8, 2012

There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Industry Voices

Guest Contributor
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



6 Fashion Week Styles Available Now

 
NYFW has two more days of shows, but the top trends are already emerging. Here are six styles to look out for in 2013, plus their promotional equivalents.

1. Boxy Purses
Your clients might say, "Is that a cooler?" But you'll know the correct response: "Box-shaped bags were all the rage at NYFW. This one just happens to have insulation as well."

2. Plaid
Marc Jacobs and alice+olivia proved that plaid is not just for flannel. Dress up the outerwear staple with corporate wear like this tie from Wolfmark.

3. Cat  Eye Glasses
Bring some retro style to your client's promotion like Tory Burch did to her runway with the 50s Cat's Eye Rhinestone Sunglasses from Brainstorm Novelties.

4. Cowl Necks & Exaggerated Collars
Oscar de la Renta, Band of Outsiders and Prabal Gurung showed exaggerated collars on their runways. Add warm and dramatic collars to your promotions with Cowl Turtleneck from Alternative Apparel.

5. Knit Caps
Band of Outsiders showed oversized knit caps. For normal-sized, promotional purposes, use hats like the Adult Knit Cap with Visor from Heritage Sportswear Inc.

6. Zebra Print
The brand alice+olivia showed zebra prints on clothing and accessories. Try this Zebra Print Sequin Bag from Tiffany Leonard & Co. for your animal print-loving clients.

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