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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...

Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...

Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...

The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....

Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...

Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...

Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...


Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

6 Markets for Women's History Month Promotions


March 1 is next Friday. I know what you are thinking: National Pig Day and Peanut Butter Lover's Day is here already? It is, and so is Women's History Month. After you finish eating peanut butter everything and looking at pictures of teacup pigs on the Internet, you can focus on women's history (which will likely be more lucrative than peanut butter and pigs combined).

Here are six markets good for Women's History Month promotions. If you have any other suggestions or stories of promotions you have done, please email me or leave them in the comments.

1. Local TV & Radio Stations
National TV programs will run commercials and host events throughout March talking about women's history, so why not get involved with local programs to give them a boost in ratings? They can plan a women's history event and give out bags with products celebrating notable women in history. Don't forget to include current female role models like Tina Fey. Her quotes make great T-shirt slogans. Like this gem from Bossypants

"This is what I tell young women who ask me for career advice. People are going to try to trick you. To make you feel that you are in competition with one another. 'You're up for a promotion. If they go for a woman, it'll be between you and Barbara.' Don't be fooled. You're not in competition with other women. You're in competition with everyone."

2. Woman-owned Businesses
Promotions for woman-owned businesses in March can range from small in-office giveaways to goodie bags for galas. Products that commemorate women's history in general and the actual founder/founding of the company would be best.

3. Fitness Centers
BeWellyPhilly, a fitness blog on Philadelphia Magazine's website, hosts a women-only fitness event in June. It is a place for women to learn about nutrition, try new fitness classes and purchase athletic gear. It is a great (and profitable) idea worthy of suggesting to your fitness and gym clients. The event does not have to be in March, but they can start promoting in Women's History Month to encourage ticket sales.

4. Museums
The National Women's History Project announced its theme for this year's Women's History Month is "Women Inspiring Innovation through Imagination: Celebrating Women in Science, Technology, Engineering and Mathematics." So science museums will be a good place to start. Then you can move on to art museums, because many host special exhibits for female artists that will need some promoting. Finally, there are women-only museums like the National Museum of Women in the Arts, which will definitely want to amp up promotions in March.

5. Schools
Schools hold special events in March explaining Women's History Month and the importance of it. Focus on women in education and notable historical figures in your programs.

6. Hospitals, Law Firms, Finance & Other High-salary Industries
Many high-salary (and higher-education) careers took a long time to fully integrate women. To recognize the struggle, many now host female-focused seminars and networking events year round (and especially during March). PPAI's has its Women's Leadership Conference. Use that as inspiration to help other industries promote their women in business events.

Companies Mentioned:

Market Centers:


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