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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Jeff's Rant

Jeff Solomon, MAS
Maintaining Profitability—Part 1
Jul 24, 2014

The news of a well-known supplier with a long history closing their doors stunned the industry recently. This isn’t the...



Selling Smarter

Rosalie Marcus
What's in Your T-shirt Drawer?
Jul 22, 2014

The imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities....



Kiwi's Coaching Corner

Paul  Kiewiet
What? What? What? (Ask 'What?' Three Times) Part 3 of 'Get Curious About Your Business'
Jul 17, 2014

Most of us never plan. We don’t plan to fail. We don’t plan to succeed either. The purpose of this...



Not So Technically Speaking

Dale Denham
While You Were Typing
Jul 15, 2014

I cannot believe you are still using your fingers to type on your phone!...



Beyond Words

Rebecca Kollmann, MAS+
Group Text
Jul 14, 2014

Group texts fall into the same category as "reply to all" in an email. They have their place, but should...



Compliance Chat

Jeff Jacobs
Safety Begins at Home
Jul 11, 2014

We talk frequently in this space about safety issues involving promotional products. A heart-wrenching story out of Pennsylvania this week...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Are You Suffering from Calculator-itis?
Jul 7, 2014

Are you suffering from calculator-itis? Calculator-itis is a common symptom among salespeople. Most of us suffer from this more than...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Presentation Keys are Essential to Your Ultimate Success
May 29, 2014

As a speaker, it is imperative to follow a certain set of standards to stay on top of my game....



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



6 Markets for Women's History Month Promotions

 

March 1 is next Friday. I know what you are thinking: National Pig Day and Peanut Butter Lover's Day is here already? It is, and so is Women's History Month. After you finish eating peanut butter everything and looking at pictures of teacup pigs on the Internet, you can focus on women's history (which will likely be more lucrative than peanut butter and pigs combined).

Here are six markets good for Women's History Month promotions. If you have any other suggestions or stories of promotions you have done, please email me or leave them in the comments.

1. Local TV & Radio Stations
National TV programs will run commercials and host events throughout March talking about women's history, so why not get involved with local programs to give them a boost in ratings? They can plan a women's history event and give out bags with products celebrating notable women in history. Don't forget to include current female role models like Tina Fey. Her quotes make great T-shirt slogans. Like this gem from Bossypants

"This is what I tell young women who ask me for career advice. People are going to try to trick you. To make you feel that you are in competition with one another. 'You're up for a promotion. If they go for a woman, it'll be between you and Barbara.' Don't be fooled. You're not in competition with other women. You're in competition with everyone."

2. Woman-owned Businesses
Promotions for woman-owned businesses in March can range from small in-office giveaways to goodie bags for galas. Products that commemorate women's history in general and the actual founder/founding of the company would be best.

3. Fitness Centers
BeWellyPhilly, a fitness blog on Philadelphia Magazine's website, hosts a women-only fitness event in June. It is a place for women to learn about nutrition, try new fitness classes and purchase athletic gear. It is a great (and profitable) idea worthy of suggesting to your fitness and gym clients. The event does not have to be in March, but they can start promoting in Women's History Month to encourage ticket sales.

4. Museums
The National Women's History Project announced its theme for this year's Women's History Month is "Women Inspiring Innovation through Imagination: Celebrating Women in Science, Technology, Engineering and Mathematics." So science museums will be a good place to start. Then you can move on to art museums, because many host special exhibits for female artists that will need some promoting. Finally, there are women-only museums like the National Museum of Women in the Arts, which will definitely want to amp up promotions in March.

5. Schools
Schools hold special events in March explaining Women's History Month and the importance of it. Focus on women in education and notable historical figures in your programs.

6. Hospitals, Law Firms, Finance & Other High-salary Industries
Many high-salary (and higher-education) careers took a long time to fully integrate women. To recognize the struggle, many now host female-focused seminars and networking events year round (and especially during March). PPAI's has its Women's Leadership Conference. Use that as inspiration to help other industries promote their women in business events.

Companies Mentioned:

Market Centers:

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