Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.

Kiwi's Coaching Corner

Paul  Kiewiet
Have You Started Yet?
Jan 29, 2015

There’s only one sales day left in this month and just 43 left in the first quarter of 2015. Your...

Lights, Camera, Promotion!

Brittany Hahn
Funny Videos Sell
Jan 28, 2015

Adding humor to your video ads can be a profitable move. Bottom line: People buy from companies they like. Don't...

Not So Technically Speaking

Dale Denham
Windows 10 Announced and What Laptop to Buy Next
Jan 27, 2015

Windows 10 is scheduled to be released later in 2015. I am assuming a Q4 release date to be safe...

Compliance Chat

Jeff Jacobs
A Step in the Right Direction
Jan 23, 2015

One of the most frequent points of discussion with distributors this past week during the course of the PPAI Expo...

Jeff's Rant

Jeff Solomon, MAS
A Memorable Week!
Jan 22, 2015

You don’t realize the impact of some things until you have a few days to reflect on what happened. I’ve...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
It's Showtime
Jan 5, 2015

Happy New Year! It’s a new year, and time for the promotional product industry’s two major shows—the ASI show in...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...

Selling Smarter

Rosalie Marcus
Year-end Tips to Increase Sales Now!
Dec 9, 2014

While some may be slacking off this time of year, savvy promotional products sales professionals know that it's not too...

Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...

Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

6 Markets for Women's History Month Promotions


March 1 is next Friday. I know what you are thinking: National Pig Day and Peanut Butter Lover's Day is here already? It is, and so is Women's History Month. After you finish eating peanut butter everything and looking at pictures of teacup pigs on the Internet, you can focus on women's history (which will likely be more lucrative than peanut butter and pigs combined).

Here are six markets good for Women's History Month promotions. If you have any other suggestions or stories of promotions you have done, please email me or leave them in the comments.

1. Local TV & Radio Stations
National TV programs will run commercials and host events throughout March talking about women's history, so why not get involved with local programs to give them a boost in ratings? They can plan a women's history event and give out bags with products celebrating notable women in history. Don't forget to include current female role models like Tina Fey. Her quotes make great T-shirt slogans. Like this gem from Bossypants

"This is what I tell young women who ask me for career advice. People are going to try to trick you. To make you feel that you are in competition with one another. 'You're up for a promotion. If they go for a woman, it'll be between you and Barbara.' Don't be fooled. You're not in competition with other women. You're in competition with everyone."

2. Woman-owned Businesses
Promotions for woman-owned businesses in March can range from small in-office giveaways to goodie bags for galas. Products that commemorate women's history in general and the actual founder/founding of the company would be best.

3. Fitness Centers
BeWellyPhilly, a fitness blog on Philadelphia Magazine's website, hosts a women-only fitness event in June. It is a place for women to learn about nutrition, try new fitness classes and purchase athletic gear. It is a great (and profitable) idea worthy of suggesting to your fitness and gym clients. The event does not have to be in March, but they can start promoting in Women's History Month to encourage ticket sales.

4. Museums
The National Women's History Project announced its theme for this year's Women's History Month is "Women Inspiring Innovation through Imagination: Celebrating Women in Science, Technology, Engineering and Mathematics." So science museums will be a good place to start. Then you can move on to art museums, because many host special exhibits for female artists that will need some promoting. Finally, there are women-only museums like the National Museum of Women in the Arts, which will definitely want to amp up promotions in March.

5. Schools
Schools hold special events in March explaining Women's History Month and the importance of it. Focus on women in education and notable historical figures in your programs.

6. Hospitals, Law Firms, Finance & Other High-salary Industries
Many high-salary (and higher-education) careers took a long time to fully integrate women. To recognize the struggle, many now host female-focused seminars and networking events year round (and especially during March). PPAI's has its Women's Leadership Conference. Use that as inspiration to help other industries promote their women in business events.

Companies Mentioned:

Market Centers:


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