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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Kiwi's Coaching Corner

Paul  Kiewiet
Where Am I? Where Am I Going? (Ask “Where” Three Times) Part 4 of “Get Curious About Your Business?”
Jul 31, 2014

“If you don’t know where you're going, any road will get you there.” said the Cheshire Cat to Alice in...



Not So Technically Speaking

Dale Denham
7 Truths About Electronic Communication in the Promotional Products Industry
Jul 29, 2014

Suppliers and distributors are finally moving forward in improving electronic communications. While there are plenty of hurdles still to overcome,...



Compliance Chat

Jeff Jacobs
So You've Got a Recall. What Now?
Jul 25, 2014

It wasn't very long ago, working as a promotional products end-user client that I thought of product safety as pretty...



Jeff's Rant

Jeff Solomon, MAS
Maintaining Profitability—Part 1
Jul 24, 2014

The news of a well-known supplier with a long history closing their doors stunned the industry recently. This isn’t the...



Selling Smarter

Rosalie Marcus
What's in Your T-shirt Drawer?
Jul 22, 2014

The imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities....



Beyond Words

Rebecca Kollmann, MAS+
Group Text
Jul 14, 2014

Group texts fall into the same category as "reply to all" in an email. They have their place, but should...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Are You Suffering from Calculator-itis?
Jul 7, 2014

Are you suffering from calculator-itis? Calculator-itis is a common symptom among salespeople. Most of us suffer from this more than...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Presentation Keys are Essential to Your Ultimate Success
May 29, 2014

As a speaker, it is imperative to follow a certain set of standards to stay on top of my game....



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



7 Winter Promotions

 
Here is an interesting (embarrassing?) fact about me: I have a link to Bizarre American Holidays bookmarked at work. It comes in handy more than you would think (if only to wish my coworkers Happy Winnie the Pooh Day). On that note, Happy Lame Duck Day! So I thought I would put that info to good promotional use and help you plan some last-minute promotions for February and March. 

February 11 is White T-shirt Day
White T-shirt Day symbolizes the fight for fair working conditions in 1937. Encourage your outdoor, construction or other manual labor clients to give out white T-shirts on that day. This is an easy last-minute promotion because minimal or no decoration is needed.

February 14 is Valentine's Day
It would be great if everyone that visited your client's company loved it so much they got a tattoo of its logo, but that is not always an option. So try temporary tattoos for Valentine's Day to give your client a week's worth of logo love in February.

February 23 is International Dog Biscuit Appreciation Day
This holiday offers many promotional markets: veterinarians, pet stores or anyone who loves cuddly, little puppies (everyone). Your clients can sell or give out logo'd dog biscuits.

March 25 is International Waffle Day
Your resort and spa clients can celebrate with waffle weave robes and waffles. They can also clean up with waffle dishcloths.

March 28 is Something on A Stick Day
This one is self-explanatory, but I'll help you out with a few suggestions: Flag on a Stick, Toy on a Stick, Spirit Item on Stick and Candy on Stick.

March 31 is Bunsen Burner Day
Bunsen Burner day celebrates the invention of the chemistry-class essential. You can plan school- or science-themed promotions with burnout tees, after-burn ointment (just in case), and a scientist stress reliever.

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