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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Guest Blogs

Guest Contributor
Shouldn't I Be Able to Do My Own Accounting?
Apr 24, 2015

My husband, Steve, consults with small businesses that he calls "underdogs"—businesses that rely primarily on the skills and efforts of...



Kiwi's Coaching Corner

Paul  Kiewiet
They Won't Buy Your Stuff
Apr 23, 2015

They’ll buy the results that they’ll get. They’ll buy the feelings they can create. They’ll buy the outcomes. They’ll buy...



Lights, Camera, Promotion!

Brittany Hahn
The Worst Part of Waking Up
Apr 22, 2015

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the...



Not So Technically Speaking

Dale Denham
3 Ways to Get Your Email Under Control
Apr 21, 2015

Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Jeff's Rant

Jeff Solomon, MAS
Fido, Felines, Fitness, Family and Friendships
Apr 16, 2015

Those who know me know I love my dogs. Spud, our precocious miniature dachshund, has been featured in many of...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The No. 1 Ingredient for Business Success
Apr 6, 2015

What’s the No. 1 key ingredient to business success? Some might say sales. Others might say marketing, technology or access...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



7 Winter Promotions

 
Here is an interesting (embarrassing?) fact about me: I have a link to Bizarre American Holidays bookmarked at work. It comes in handy more than you would think (if only to wish my coworkers Happy Winnie the Pooh Day). On that note, Happy Lame Duck Day! So I thought I would put that info to good promotional use and help you plan some last-minute promotions for February and March. 

February 11 is White T-shirt Day
White T-shirt Day symbolizes the fight for fair working conditions in 1937. Encourage your outdoor, construction or other manual labor clients to give out white T-shirts on that day. This is an easy last-minute promotion because minimal or no decoration is needed.

February 14 is Valentine's Day
It would be great if everyone that visited your client's company loved it so much they got a tattoo of its logo, but that is not always an option. So try temporary tattoos for Valentine's Day to give your client a week's worth of logo love in February.

February 23 is International Dog Biscuit Appreciation Day
This holiday offers many promotional markets: veterinarians, pet stores or anyone who loves cuddly, little puppies (everyone). Your clients can sell or give out logo'd dog biscuits.

March 25 is International Waffle Day
Your resort and spa clients can celebrate with waffle weave robes and waffles. They can also clean up with waffle dishcloths.

March 28 is Something on A Stick Day
This one is self-explanatory, but I'll help you out with a few suggestions: Flag on a Stick, Toy on a Stick, Spirit Item on Stick and Candy on Stick.

March 31 is Bunsen Burner Day
Bunsen Burner day celebrates the invention of the chemistry-class essential. You can plan school- or science-themed promotions with burnout tees, after-burn ointment (just in case), and a scientist stress reliever.

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