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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Jeff's Rant

Jeff Solomon, MAS
Fido, Felines, Fitness, Family and Friendships
Apr 16, 2015

Those who know me know I love my dogs. Spud, our precocious miniature dachshund, has been featured in many of...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Guest Blogs

Guest Contributor
Ask the Accountant
Apr 10, 2015

I back up my files each night on a thumb drive. Is that enough? You do need to back up...



Lights, Camera, Promotion!

Brittany Hahn
A Desk Accessory for the Soul
Apr 8, 2015

What's better than listening to your favorite song? Listening to your favorite song on a portable Bluetooth speaker with L.E.D....



Not So Technically Speaking

Dale Denham
7 Reasons You Should Buy the Apple Watch (Or Another Smart Watch)
Apr 7, 2015

The hype around the Apple Watch is reaching epic proportions, and while I am far from an Apple fan boy,...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The No. 1 Ingredient for Business Success
Apr 6, 2015

What’s the No. 1 key ingredient to business success? Some might say sales. Others might say marketing, technology or access...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Kiwi's Coaching Corner

Paul  Kiewiet
Hone
Mar 26, 2015

What are you doing to hone your skills? Hone. What a funny word! Abraham Lincoln said, “Give me six hours...



Beyond Words

Rebecca Kollmann, MAS+
Spring Cleaning
Mar 16, 2015

It’s that time of year when the world looks fresh and clean—for those of us with winters of snow, we...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



8 Ways to Use Pantone's Color of the Year

 
Last week, Pantone announced emerald green as the color of 2013. Fashion websites promptly created slideshows (and more slideshows) of appropriate emerald wear for the new year. Here is my promotional response. All I had to do was go to www.promomarketing.com and type "emerald" into the search field to find green-hued products for all of your promotional needs.

1. For business gifts and awards:

Nothing says, "You deserve a trip to The Emerald City" quite like the Emerald Square Optic Crystal from First Source Awards.

2. For drinkware programs:

Competitors will be green with envy when they see the 14 oz. Emerald Green/Black Trim Plastic Tumbler from Moderne Glass Co. imprinted with your client's logo.

3. For concessions or events:

The Colorware Emerald Green 2-ply Beverage Napkin from Tranter Graphics is best served with green foods like green cupcakes, green frosting and green M&Ms.

4. For rugged and outdoor:

Outdoorsmen love the color green. What other reason do they have for spending all day outdoors? Give them The Classic Translucent Emerald Victorinox Pocket Knife from Hard Hat Knives & Flashlights for cutting green things with a green thing.

5. For retail and storefront:

Holding jewelry in a jewel-toned bag is the dream of many women. Here's how to make their dreams come true: The Emerald Tote from Bag Makers.


6. For high school and college class rings:

Class rings are meant to be worn for a long time. Some loyal graduates even choose to wear their rings instead of wedding bands. Thats' why there is the Ladies' 10k Gold Emerald and Diamond Ring from Black Forest.

7. For awareness and other T-shirts programs:

Almost any promotion can use an imprinted T-shirt, so why not make it the color of the year and use Women's Triblend Deep V-neck in Emerald Heather from Heritage Sportswear Inc.?

8. For trade shows and corporate events:

The 4x1-5/8" Emerald Sponsor Stack-A-Ribbon from Meetings Direct literally says the word "emerald." Will these be at 2013's trade shows? I hope so.

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