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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Jeff's Rant

Jeff Solomon, MAS
ADD…on an (A)
Sep 18, 2014

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit...



Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....



Kiwi's Coaching Corner

Paul  Kiewiet
Focus or Discipline?
Sep 11, 2014

A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing...



Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Compliance Chat

Jeff Jacobs
If You See Something, Say Something: Even With Promo Products
Sep 5, 2014

It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



8 Ways to Use Pantone's Color of the Year

 
Last week, Pantone announced emerald green as the color of 2013. Fashion websites promptly created slideshows (and more slideshows) of appropriate emerald wear for the new year. Here is my promotional response. All I had to do was go to www.promomarketing.com and type "emerald" into the search field to find green-hued products for all of your promotional needs.

1. For business gifts and awards:

Nothing says, "You deserve a trip to The Emerald City" quite like the Emerald Square Optic Crystal from First Source Awards.

2. For drinkware programs:

Competitors will be green with envy when they see the 14 oz. Emerald Green/Black Trim Plastic Tumbler from Moderne Glass Co. imprinted with your client's logo.

3. For concessions or events:

The Colorware Emerald Green 2-ply Beverage Napkin from Tranter Graphics is best served with green foods like green cupcakes, green frosting and green M&Ms.

4. For rugged and outdoor:

Outdoorsmen love the color green. What other reason do they have for spending all day outdoors? Give them The Classic Translucent Emerald Victorinox Pocket Knife from Hard Hat Knives & Flashlights for cutting green things with a green thing.

5. For retail and storefront:

Holding jewelry in a jewel-toned bag is the dream of many women. Here's how to make their dreams come true: The Emerald Tote from Bag Makers.


6. For high school and college class rings:

Class rings are meant to be worn for a long time. Some loyal graduates even choose to wear their rings instead of wedding bands. Thats' why there is the Ladies' 10k Gold Emerald and Diamond Ring from Black Forest.

7. For awareness and other T-shirts programs:

Almost any promotion can use an imprinted T-shirt, so why not make it the color of the year and use Women's Triblend Deep V-neck in Emerald Heather from Heritage Sportswear Inc.?

8. For trade shows and corporate events:

The 4x1-5/8" Emerald Sponsor Stack-A-Ribbon from Meetings Direct literally says the word "emerald." Will these be at 2013's trade shows? I hope so.

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