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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Not So Technically Speaking

Dale Denham
Windows 10 Announced and What Laptop to Buy Next
Jan 27, 2015

Windows 10 is scheduled to be released later in 2015. I am assuming a Q4 release date to be safe...



Compliance Chat

Jeff Jacobs
A Step in the Right Direction
Jan 23, 2015

One of the most frequent points of discussion with distributors this past week during the course of the PPAI Expo...



Jeff's Rant

Jeff Solomon, MAS
A Memorable Week!
Jan 22, 2015

You don’t realize the impact of some things until you have a few days to reflect on what happened. I’ve...



Lights, Camera, Promotion!

Brittany Hahn
The Importance of Compliance Regarding Promotional Products
Jan 21, 2015

What do you find most important when searching for supplier partners? Are you a bargain shopper? Do you look for...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
It's Showtime
Jan 5, 2015

Happy New Year! It’s a new year, and time for the promotional product industry’s two major shows—the ASI show in...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Kiwi's Coaching Corner

Paul  Kiewiet
How Much Do You Care?
Dec 18, 2014

If you don’t care enough to figure out their pain, why should they care about you? Are you tired of...



Selling Smarter

Rosalie Marcus
Year-end Tips to Increase Sales Now!
Dec 9, 2014

While some may be slacking off this time of year, savvy promotional products sales professionals know that it's not too...



Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Relationship Building 101: Have you passed?

 

'Tis the season. I'm not simply referring to holidays—now is the time to start making travel arrangements for some very important trade shows. Have you booked your flights? Your hotel? Transportation? Have I put you in a total state of panic? Try to relax. As I’m often told, “It always gets done.” Instead, focus on what matters most: building new relationships and nurturing existing relationships with your clients.

When I started covering the print industry seven years ago for our sister publication, Print+Promo magazine, I had never attended a major show. I was very green, still learning the trade vernacular and who was who in this particular market. My first project was our Buyer’s Guide, which I coincidentally am working on now. While that definitely made me familiar with many suppliers, I still had no faces to put to the names. Soon enough, it was time to attend my first trade show in Las Vegas.

It was great engaging with my peers without my computer serving as a barrier to block face-to-face connections. I was only in Vegas for one night/two days, but that trip will always be remembered as a positive experience thanks to a particular public relations (PR) specialist. Now, I know what you’re thinking—of course a PR contact paid attention to you … that’s what he or she does. Yes, a good one. As an editor I have been on the receiving end of both positive and negative experiences, so it might be unfair to make a blanket statement (i.e., that’s what they do).

This particular person knew I had never seen the exciting things Las Vegas has to offer. We went on a business dinner and conversed over amazing food. We visited some of the tourist sites, which I enjoyed even though a Vegas native might disagree. I saw the city come alive.

Sure, having our own personal tour guide was wonderful; however, that is not the lesson to take away. My contact and I certainly talked business, but the nice part was that he expressed an interest in my role, my goals and how we could work together to achieve them. I mattered. Since that trip, we remained in touch and I learned a lot about the industry and every conversation felt like I was catching up with an old friend rather than a mere associate—a win-win situation.

Think about this as you plan your itinerary for the upcoming trade shows. Check in with old friends. Perhaps make lunch or dinner plans if time allows. Lose the “me, me, me” mentality and ask about THEM.

Finally, don’t forget to visit company booths that you’re unfamiliar with and introduce yourself. That person might just be your next best client.

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