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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Jeff's Rant

Jeff Solomon, MAS
Distributors and Suppliers, Do You Know What You Are Missing?
May 28, 2015

Sometimes we just miss the obvious. We are so busy doing what we are accustomed to doing that we miss...



Kiwi's Coaching Corner

Paul  Kiewiet
Get Emotional
May 21, 2015

People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the...



Not So Technically Speaking

Dale Denham
5 Reasons Politics Is Like Sales
May 19, 2015

5 Reasons Politics is Like Sales: Sometimes the people making the decisions are not the people you are talking with....



Guest Blogs

Guest Contributor
How Can I Track the Profitability of a Purchase Order in Quickbooks?
May 8, 2015

QuickBooks allows you to set up purchase orders as jobs. A report of profitability by job can be run after...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business
May 4, 2015

There are many common keys to success in building a great business and building a great life. Over the next...



Lights, Camera, Promotion!

Brittany Hahn
The Worst Part of Waking Up
Apr 22, 2015

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Relationship Building 101: Have you passed?

 

'Tis the season. I'm not simply referring to holidays—now is the time to start making travel arrangements for some very important trade shows. Have you booked your flights? Your hotel? Transportation? Have I put you in a total state of panic? Try to relax. As I’m often told, “It always gets done.” Instead, focus on what matters most: building new relationships and nurturing existing relationships with your clients.

When I started covering the print industry seven years ago for our sister publication, Print+Promo magazine, I had never attended a major show. I was very green, still learning the trade vernacular and who was who in this particular market. My first project was our Buyer’s Guide, which I coincidentally am working on now. While that definitely made me familiar with many suppliers, I still had no faces to put to the names. Soon enough, it was time to attend my first trade show in Las Vegas.

It was great engaging with my peers without my computer serving as a barrier to block face-to-face connections. I was only in Vegas for one night/two days, but that trip will always be remembered as a positive experience thanks to a particular public relations (PR) specialist. Now, I know what you’re thinking—of course a PR contact paid attention to you … that’s what he or she does. Yes, a good one. As an editor I have been on the receiving end of both positive and negative experiences, so it might be unfair to make a blanket statement (i.e., that’s what they do).

This particular person knew I had never seen the exciting things Las Vegas has to offer. We went on a business dinner and conversed over amazing food. We visited some of the tourist sites, which I enjoyed even though a Vegas native might disagree. I saw the city come alive.

Sure, having our own personal tour guide was wonderful; however, that is not the lesson to take away. My contact and I certainly talked business, but the nice part was that he expressed an interest in my role, my goals and how we could work together to achieve them. I mattered. Since that trip, we remained in touch and I learned a lot about the industry and every conversation felt like I was catching up with an old friend rather than a mere associate—a win-win situation.

Think about this as you plan your itinerary for the upcoming trade shows. Check in with old friends. Perhaps make lunch or dinner plans if time allows. Lose the “me, me, me” mentality and ask about THEM.

Finally, don’t forget to visit company booths that you’re unfamiliar with and introduce yourself. That person might just be your next best client.

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