An importer in an industry similar to ours comes to a decision on this risky, make-or-break-your-business issue....
If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
...
Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...
May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks....
A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...
When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...
Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....
Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...
Or "Detective Fiction, Sales and the Art of Listening."...
Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...
Empowering is the act of giving away your power to those around you so you can elevate the group as...
Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...
The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...
It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...
There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...
What would happen if you woke up in the morning and your first thought was, "I am never going to...
It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...
A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....
|
On Sunday, my Super Bowl nightmares were realized. For others, it was a day packed with back-to-back football excitement as the San Francisco 49ers and the Baltimore Ravens claimed their respective NFC and AFC Champions titles.
So what’s my problem? I’m a Pittsburgh Steelers fan. Do I support our big rival or the team that will tie our Super Bowl victories if the game works in its favor? I’m going to choose Answer (C): Watch Animal Planet’s constant replaying of the Puppy Bowl with my plate of wings and other refreshments. Just kidding—sort of.
I’ll watch the game and the crazy commercials that pad it out. For viewers like me, those commercials serve as entertaining filler—which company is the most creative, the funniest, etc. However, for advertisers, those commercials (hopefully) compensate the millions of dollars spent per second of airtime. Some marketers have opted to take a different approach in Super Bowl XLVII. According to an article in The New York Times, companies including Kraft Foods and Procter & Gamble will share part of their Super Bowl commercials before the spots are broadcast by CBS. Some risky business for sure, but we are living in a social media-influenced world. What does this mean if the element of surprise is removed? Will a teaser campaign generate the same amount of buzz? What will people talk about on February 4 … the actual game?!
I’d like to hear your thoughts on the aforementioned strategies. In addition, I want to know what’s happening with you. Is your company running a smaller-scale campaign to cross-promote the Super Bowl and a big sale or a new product? Every year, I look forward to opening timely emails from suppliers and distributors (the Super Bowl and March Madness always seem to inspire many great ideas). Needless to say, I don’t look forward to my inbox being inundated with pro-Ravens sentiments. To prove I’m not a bad sport, it’s okay if I receive those as well.
|
COMMENTS
Click here to leave a comment...