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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Lights, Camera, Promotion!

Brittany Hahn
Viral Marketing: The #IceBucketChallenge and How It's Still Relevant
Nov 19, 2014

Many of us have dumped a bucket of ice on ourselves this past summer to raise awareness for ALS. No...



Not So Technically Speaking

Dale Denham
6 Reasons to Move to Microsoft Office 365
Nov 18, 2014

2015 is the right time for you to plan to upgrade to the latest version of Microsoft Office, Office 365....



Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...



Compliance Chat

Jeff Jacobs
The Rules for Beer Pong
Nov 14, 2014

There are lots of recyclables and choices on who takes what. With a little education you can still keep to your...



Jeff's Rant

Jeff Solomon, MAS
Why Should You Do This?
Nov 13, 2014

I'm writing this while recovering from a big race in our town. Sitting here sore in a few places, I...



Selling Smarter

Rosalie Marcus
7 Ways to Get Paid Faster
Nov 11, 2014

Recently, I had a coaching call with a promotional products distributor who was frustrated because some of her clients were...



Kiwi's Coaching Corner

Paul  Kiewiet
Take it to the Next Level
Nov 6, 2014

To what lengths will you go to make yourself remarkable to your clients? If you're not willing to think harder...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Our Real Business Is Not the Promotional Products Business
Nov 3, 2014

Our business is about building the lifestyles of our dreams. And to create the lifestyle you’ve always wanted to live...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
10 Tips for Creating Testimonials that are Compelling and Useful
Oct 27, 2014

One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



The Super Bowl for Marketing Dream Teams

 

On Sunday, my Super Bowl nightmares were realized. For others, it was a day packed with back-to-back football excitement as the San Francisco 49ers and the Baltimore Ravens claimed their respective NFC and AFC Champions titles.

So what’s my problem? I’m a Pittsburgh Steelers fan. Do I support our big rival or the team that will tie our Super Bowl victories if the game works in its favor? I’m going to choose Answer (C): Watch Animal Planet’s constant replaying of the Puppy Bowl with my plate of wings and other refreshments. Just kidding—sort of.

I’ll watch the game and the crazy commercials that pad it out. For viewers like me, those commercials serve as entertaining filler—which company is the most creative, the funniest, etc. However, for advertisers, those commercials (hopefully) compensate the millions of dollars spent per second of airtime. Some marketers have opted to take a different approach in Super Bowl XLVII. According to an article in The New York Times, companies including Kraft Foods and Procter & Gamble will share part of their Super Bowl commercials before the spots are broadcast by CBS. Some risky business for sure, but we are living in a social media-influenced world. What does this mean if the element of surprise is removed? Will a teaser campaign generate the same amount of buzz? What will people talk about on February 4 … the actual game?!

I’d like to hear your thoughts on the aforementioned strategies. In addition, I want to know what’s happening with you. Is your company running a smaller-scale campaign to cross-promote the Super Bowl and a big sale or a new product? Every year, I look forward to opening timely emails from suppliers and distributors (the Super Bowl and March Madness always seem to inspire many great ideas). Needless to say, I don’t look forward to my inbox being inundated with pro-Ravens sentiments. To prove I’m not a bad sport, it’s okay if I receive those as well.

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