From the Pub
By Matthew Barnes
Test Drive
You Just Logoed My Facebook
Mar 9, 2010Everybody loves to ride the wave. In just about 20 or so years the world has gone from the lovable...
Editor's Notes
Whiplash
Feb 15, 2010» My only regret in life is that I didn’t drink enough champagne.«
John Maynard Keynes, economist (1883-1946)...
Mike's Blog
Sleuthing with Google Alerts
Feb 23, 2010Well hey everybody, welcome to week two of "Mike talking about handy computer programs." If you missed it last...
Inseams
In a Recession, Dress Up To Cheer Up
Jan 20, 2010A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....
Coming up for Air
It’s official: The second decade of the second millennium has started. That’s right, 2010 has already begun. No need to look at your calendar, it’s still September. Nor should you worry about my sanity. Let me explain. For us, the annual event that initiates a new year is receiving the first wave of next year’s advertising contracts. Well, they’re in and I’m encouraged.
Our sales activity and client visits, also indicators that 2010 has started, are in full-swing as well. It’s getting fun again, but we proceed with caution. The extreme challenges of 2009 are nearly behind us, but the wounds are still sensitive. Signs of recovery are in place, but consumer confidence remains inconsistent. Although hesitant, companies are starting to surface for fresh air. Most companies will march into the new decade with a restored confidence and responsible approach to their businesses, and nearly all companies will increase their advertising and marketing budgets. Next year is an opportunity for all of us, but success requires discipline.
Specifically, the “101” selling tools should be part of your daily activities, including staples like client visits. Through my first decade of serving this market I have visited hundreds of client facilities, and I realized tremendous value with each visit. I learned more about the client’s business, I understood more about a company’s culture and, naturally, I developed stronger relationships. Each of us should review the basics as we approach sales for 2010.
What are your plan for next year? How do you expect to restore revenue growth? Please send me your best ideas to improves sales for next year. And, lastly, what is your expectation for the new decade?
Best of luck and happy selling!
