Promo Marketing

You will be automatically redirected to promomarketing in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
External Blogger

Kiwi's Coaching Corner

By Paul Kiewiet

About Paul

Useful tips to help you get from where you are to where you want to go. Paul Kiewiet, MAS is an industry veteran providing business and life coaching, industry consulting and facilitation, and professional development services through BrandKiwi LLC.
 

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Could This Be Love? My Valentine's Blog

 

What is it about this industry that catches folk, pulls them in and never lets them go? Could it be love? I know many people who have taken "sabbaticals" from this crazy business but they always come back. Some go to work for a family business or accept an offer too good to refuse and then, a year or two later, there they are—at the Expo, at a regional show—on one side of the aisle or the other.

I call this industry the Hotel California. "You can check out any time you want, but you can never leave." Why is that? Is it love?

Relationships are a big part of it. We tend to develop deep friendships or at least fairly intense acquaintances. Some relationships run deep, others wide, but many of them long. One of the longest relationships in my life outside of family is a friendship with another distributor from another part of the country. Maybe itʼs because we find people we can share our challenges with who actually understand. We learn together. We share experiences together. Business partners abound in this business and we all need to have each otherʼs back.

Creativity is often mentioned as this industry allows us a high degree of self-expression and releases our inner artist. There is no shortage of creativity demonstrated as humor either. Some of the funniest people work in this industry and you can take the word "funny" any way you want! We innovate. We create demand. We create results.

Freedom to work hard or hardly work. Freedom to choose hours and clients and business partners. We are an independent lot. We love our ability to choose who, when, where, how and why we work. Weʼre free to choose a niche market. Free to work online. Free to allow our work to be an expression of who we are. Freedom to comment and add your reasons to this blog below.

Jim Collins, in his seminal book "Good to Great," describes a hedgehog concept as a sweetspot that facilitates greatness. The hedgehog concept is the convergence of what you are passionate about, what you can be best in the world at, and that you can make money doing it. I think for many of us, that describes this business. I love it when I see someone get passionate not just over a writing instrument or a calendar or any of our number of things but genuinely excited about what it can do for a business or a life.

Yup. It must be love.

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: