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Jeff's Rant

By Jeff Solomon, MAS

About Jeff

Jeff Solomon, MAS is the creator of, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.

Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....

Kiwi's Coaching Corner

Paul  Kiewiet
Focus or Discipline?
Sep 11, 2014

A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing...

Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...

Compliance Chat

Jeff Jacobs
If You See Something, Say Something: Even With Promo Products
Sep 5, 2014

It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...

Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Did the Election Mean Business Loss or Gain for You?

Now that the election is (thankfully) over, the question could be asked, how much business did you lose (or gain) during this political season based on your viewpoint?

Regardless of your political leanings, this election cycle has brought out some passionate feelings all over the country. Even my nice little bedroom community north of Los Angeles had never seen such political nastiness before. Facebook groups were created and people pounded on those who don't think their way; blogs with no real accountability sprouted up as "news" outlets, and a small group of angry people demonstrated their anger online and at a rally on a popular street corner. The whole thing got quite ugly.

Social media has provided a platform for political discussions never had before. Sadly, not all the dialogues are for the better. I know you've seen this and can relate to how online comments can change your perception about individuals and businesses.

Here is a personal, real world example that really made me think about this topic. I received a Groupon-type offer that happened to be from an acquaintance who owns a hair salon. The timing was perfect for me as I was ready for a change from my current look. Starting the New Year fresh and having a different cut at the January PPAI Expo was appealing to me, so I was ready to give her a try.

Just as I was ready to buy the coupon and make an appointment, it dawned on me that I had seen some of her social media postings. She was for propositions that I am vehemently against. Of course political leanings have nothing to do with ability to do a job. She may be great at cutting hair, but did I want to do business with someone who had political beliefs totally opposite mine?  After careful consideration, I chose not to buy the coupon. Maybe it's my loss, but it's my choice and I really do actually like my current stylist. Why switch and do business with someone who thinks so different from me? What kind of discussion would we have in the chair? It could get unpleasant.

This got me thinking about all the political posts that fly around social media and how they affect people positively or negatively. The hair stylist lost my business. On the other hand, posts and humorous pictures by a local plumber show me his political leanings are in line with mine. If I need a plumber in the future, I will probably use him, even though I have someone else I have used in the past. In this case, political positioning can win business, but as noted you could also lose the business.

While I'm pretty passionate politically, I've made the choice to lay low on getting too political in social media. People I'm "friends" with may know my leanings, but I'm still very conscious of what I post. Others, like my wife, tend to be much more vocal about topics they feel strongly about. Many of my industry colleagues are very vocal about one side or the other also. I respect who they are, even though I may disagree with them. I haven't chosen not to do business with a supplier because of their personal social media political posts. Obviously, this is different than the choices I have made about doing business locally. Maybe this is a local vs. national thing. Perhaps I will feel differently someday.

All this leads to the question of how much are you willing to risk to share your views or take a stand on an issue or topic you feel is important?  Could you be gaining or losing business and not even know it?

Everyone makes choice about what is right for them and their business. But is your personal choice affecting your business without you even realizing it?

Thank God we live in America where we have the right to express our views. I'm a fan of social media and the conversations that happen there. Social media provides a great opportunity to make a bigger impact on many levels.  

But I think we need to think through what we want to convey with our online community. It is easy to be smart enough not post offensive, embarrassing things. But do the lines seem to get a little blurred when it comes to politics and any issue you are passionate about? Is it possible to do business with someone you know feels different then you do? Can we agree to disagree? Or will reviewing someone's social media profile before we make business decisions be the new standard protocol? And what issues are you willing to stand firm for at the risk of winning business ruling out over losing it on that opinion?

In the aftermath of the election, some are rejoicing in the outcome of local and national races and others are crying. The bottom line is that life will go on.

After the election dust settles, we can look ahead to the Holiday's. In this season of Thanksgiving, we have the opportunity to take some time to be thankful and embrace our family and friends. Have a great Thanksgiving!

Jeff Solomon, MAS- MASI is affiliated with a large distributor company. The website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don't miss out on what's happening! Opt in to receive their e-newsletters! LIKE their page on Facebook and follow them on twitter. Jeff can also be found on Linkedin.


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