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Senior Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is the senior editor for Promo Marketing magazine and Print + Promo magazine. He is the best writer in the world (maybe), and also the least modest (probably). His blog is about things you find endlessly interesting, especially if you work in the promotional product industry. Read it forever.

 

Kiwi's Coaching Corner

Paul  Kiewiet
Get Emotional
May 21, 2015

People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the...



Not So Technically Speaking

Dale Denham
5 Reasons Politics Is Like Sales
May 19, 2015

5 Reasons Politics is Like Sales: Sometimes the people making the decisions are not the people you are talking with....



Jeff's Rant

Jeff Solomon, MAS
One Key to Success in Life and Business
May 14, 2015

I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just...



Guest Blogs

Guest Contributor
How Can I Track the Profitability of a Purchase Order in Quickbooks?
May 8, 2015

QuickBooks allows you to set up purchase orders as jobs. A report of profitability by job can be run after...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business
May 4, 2015

There are many common keys to success in building a great business and building a great life. Over the next...



Lights, Camera, Promotion!

Brittany Hahn
The Worst Part of Waking Up
Apr 22, 2015

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Giving Your Business a Boost with Pinterest

 

Pinterest is a newer social network that I'm not super-familiar with (I'm more of a Twitter fan myself), but it looks like the days of it being a formidable marketing tool are more or less here. While looking into the website a bit for PM's purposes, I found a bunch of cool links that I thought would be helpful to anyone else considering the website for marketing their business.

1. This Is Everything You Need To Know About Pinterest (Infographic)
Skip the text intro and go right to the infographic. It's a little dated (about a year old), but the infographic still has a lot of great, date-independent info, like key terms and brands that are using the site well.

2. How My Site Gets Tons of Traffic From Pinterest
An in-depth guide on using Pinterest to drive traffic to your website. Written by the founder of a small business that used the site to grow its web traffic a great deal, the how-to is broken up into 10 short, easy-to-read blocks that still manage to be thoughtful and helpful. Definitely worth reading if you're wondering where to start.

3. How to Use Pinterest to Recruit
An explanation of the value of visuals in the recruiting process and how Pinterest can help. Includes a gallery of examples, so you can see what the article is talking about in practice.

That's it for this week guys. Thanks for reading and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: I watched the Oscars for the first time in forever last night. It was ... okay? I guess? I'm not sure I get the appeal. I mean I enjoy watching famous people have fun as much as the next guy, but my thing is that no one at the Oscars seems to really want to be there? I don't know, most of the actors seemed to either be transparently feigning joy or outright rolling their eyes in boredom. Maybe I'm reading into it too much, but watching people not have fun is ... not fun? Can anyone explain to me what I'm missing here?

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