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Senior Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is the senior editor for Promo Marketing magazine and Print + Promo magazine. He is the best writer in the world (maybe), and also the least modest (probably). His blog is about things you find endlessly interesting, especially if you work in the promotional product industry. Read it forever.

 

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
When You Wisch Upon a Star
Jun 19, 2013

Nowell Wisch is a veteran multi-line rep in California and other points west. He's been with TradeNet for over 20...



Be Dazzled

Elise Hacking Carr
Making Time for Self-Care
Jun 18, 2013

Feeling burnt out and unproductive? Make time for a vacation—even if time isn’t on your side....



Embellished

Kyle Richardson
Call for Submissions: Guest Bloggers
Jun 14, 2013

We're looking for suppliers and distributors with something to say for our Industry Voices blog....



Not So Technically Speaking

Dale Denham
Use Your Password to Focus and Motivate You
Jun 13, 2013

Clearly it doesn't matter what your password is. The NSA is going to read our email and I'm not too...



Jeff's Rant

Jeff Solomon, MAS
Really?? The Rant Continues!
Jun 13, 2013

I recently penned a commentary on a few things that have had me scratching my head asking ...Really?? This struck...



Promotional Fashionista

Colleen McKenna
Sports Marketing Lessons from Wimbledon
Jun 12, 2013

Nike outfits tennis stars for Wimbledon. Here's how to use the styles in your next tennis promotion....



Selling Smarter

Rosalie Marcus
To Bid or Not to Bid... That is the Question!
Jun 11, 2013

There's a heated debate going on in a promotional products LinkedIn group I participate in about whether or not to...



Beyond Words

Rebecca Kollmann, MAS+
Yes, You Deserve That Award
Jun 10, 2013

Everyone reading this publication has accomplished something—or is working on the project—that has potential to win them that award or...



Kiwi's Coaching Corner

Paul  Kiewiet
Promotional Products Turn Trade Shows into Experiences!
Jun 6, 2013

The best way to show your clients that promotional products work is to use them yourself—properly—as a way of providing...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



The Hot Button

Mary Ellen Nichols, MAS
Not Your Parents’ T-shirts
May 29, 2013

While picking up my daughter after her freshman year of college this past week, I had a chance to see...



Big Picture Promo

Matt Kaspari, CAS
The Empowerment Marketing Conversation
May 23, 2013

Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign....



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Compliance Chat

D E Fenton
When a Picture Says a Thousand Words: Bangladesh
Nov 30, 2012

It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Industry Voices

Guest Contributor
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



Giving Your Business a Boost with Pinterest

 

Pinterest is a newer social network that I'm not super-familiar with (I'm more of a Twitter fan myself), but it looks like the days of it being a formidable marketing tool are more or less here. While looking into the website a bit for PM's purposes, I found a bunch of cool links that I thought would be helpful to anyone else considering the website for marketing their business.

1. This Is Everything You Need To Know About Pinterest (Infographic)
Skip the text intro and go right to the infographic. It's a little dated (about a year old), but the infographic still has a lot of great, date-independent info, like key terms and brands that are using the site well.

2. How My Site Gets Tons of Traffic From Pinterest
An in-depth guide on using Pinterest to drive traffic to your website. Written by the founder of a small business that used the site to grow its web traffic a great deal, the how-to is broken up into 10 short, easy-to-read blocks that still manage to be thoughtful and helpful. Definitely worth reading if you're wondering where to start.

3. How to Use Pinterest to Recruit
An explanation of the value of visuals in the recruiting process and how Pinterest can help. Includes a gallery of examples, so you can see what the article is talking about in practice.

That's it for this week guys. Thanks for reading and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: I watched the Oscars for the first time in forever last night. It was ... okay? I guess? I'm not sure I get the appeal. I mean I enjoy watching famous people have fun as much as the next guy, but my thing is that no one at the Oscars seems to really want to be there? I don't know, most of the actors seemed to either be transparently feigning joy or outright rolling their eyes in boredom. Maybe I'm reading into it too much, but watching people not have fun is ... not fun? Can anyone explain to me what I'm missing here?

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