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Senior Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is the senior editor for Promo Marketing magazine and Print + Promo magazine. He is the best writer in the world (maybe), and also the least modest (probably). His blog is about things you find endlessly interesting, especially if you work in the promotional product industry. Read it forever.

 

Compliance Chat

Jeff Jacobs
Let Me Google That For You
Sep 19, 2014

On more than one occasion I have taken the easy road and asked a question of a colleague rather than...



Jeff's Rant

Jeff Solomon, MAS
ADD…on an (A)
Sep 18, 2014

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit...



Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....



Kiwi's Coaching Corner

Paul  Kiewiet
Focus or Discipline?
Sep 11, 2014

A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing...



Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Giving Your Business a Boost with Pinterest

 

Pinterest is a newer social network that I'm not super-familiar with (I'm more of a Twitter fan myself), but it looks like the days of it being a formidable marketing tool are more or less here. While looking into the website a bit for PM's purposes, I found a bunch of cool links that I thought would be helpful to anyone else considering the website for marketing their business.

1. This Is Everything You Need To Know About Pinterest (Infographic)
Skip the text intro and go right to the infographic. It's a little dated (about a year old), but the infographic still has a lot of great, date-independent info, like key terms and brands that are using the site well.

2. How My Site Gets Tons of Traffic From Pinterest
An in-depth guide on using Pinterest to drive traffic to your website. Written by the founder of a small business that used the site to grow its web traffic a great deal, the how-to is broken up into 10 short, easy-to-read blocks that still manage to be thoughtful and helpful. Definitely worth reading if you're wondering where to start.

3. How to Use Pinterest to Recruit
An explanation of the value of visuals in the recruiting process and how Pinterest can help. Includes a gallery of examples, so you can see what the article is talking about in practice.

That's it for this week guys. Thanks for reading and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: I watched the Oscars for the first time in forever last night. It was ... okay? I guess? I'm not sure I get the appeal. I mean I enjoy watching famous people have fun as much as the next guy, but my thing is that no one at the Oscars seems to really want to be there? I don't know, most of the actors seemed to either be transparently feigning joy or outright rolling their eyes in boredom. Maybe I'm reading into it too much, but watching people not have fun is ... not fun? Can anyone explain to me what I'm missing here?

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