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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Jeff's Rant

Jeff Solomon, MAS
Common Characteristics of Businesses That Thrive...
Oct 30, 2014

Lately, I have been thinking about businesses that have had a positive effect on my life. These businesses are thriving....



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Selling Smarter

Rosalie Marcus
How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part Two
Oct 28, 2014

It’s the time of year when you may be thinking about gifts of appreciation to send to your clients. Rather...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
10 Tips for Creating Testimonials that are Compelling and Useful
Oct 27, 2014

One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Kiwi's Coaching Corner

Paul  Kiewiet
The Smart Way to Grow Your Business
Oct 23, 2014

How do you step up and begin moving your business to better results? Well, first of all, you need to...



Compliance Chat

Jeff Jacobs
Draw Your Attention to Drawstrings
Oct 17, 2014

I guess it has something to do with the time of year. The weather in much of the U.S. begins...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The Dash Between Two Dates
Oct 6, 2014

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives...



Beyond Words

Rebecca Kollmann, MAS+
Going Direct
Oct 13, 2014

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going...



Not So Technically Speaking

Dale Denham
Yes, We Should Be Scared About Bad USB Drives
Oct 7, 2014

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Add Shimmer to Any Promotion

 

I can now say it is officially the holiday season. Not because Thanksgiving and its many delicious leftovers have come and gone, but because retail stores have told me with their litter of glitter products. Sequins, rhinestones and powdered sparkles have coated malls, department stores and probably some of your orders. It's OK though, because glitter is awesome. I'm not talking Vegas-showgirl glitter. I'm talking Beyonce glitter talons awesome. Mindy Kaling knows that I mean.

Bright gold glitter is not for everyone, but every promotion could use a bit of flash. See below:

Stress Reducers:
What calms someone down like reliving their princess-loving youth or their Disco-hopping twenties? Try the Silver Glitter Ball from ALPI International.

Wristbands:
You know you feel slightly more VIP when entering a party with a glimmering wristband. That's where Liquid Glitter Wristbands from Fields Manufacturing come in.

Travel Mugs:
Is that an Oscar you're holding? Oh, no, it's just my FOXYWEAR Travel Mug from Vegas Golf/Foxyware. It glistens and keeps my coffee warm. Oh yeah, and that imprint, it's in rhinestones.

Lamps:
Whether you are working with an air and space camp or on a school science promotion, try the Imprintable Glitter Rocket Lamps from Alight Promotional Products. They are like lava lamps, but with more twinkle.

Temporary Tattoos:
These were obvious and not just because they could be sold at pop-star concerts year-round, but because they could also be given out at Twilight viewings. 2 Roses with Glitter from California Tattoos.

Sunglasses:
You don't have to be Lady Gaga to wear glitter sunglasses. You just have to accept that you may have glitter dandruff for the rest of your life. Probably most tween girls are more than OK with that risk. Try these: Glitter Heart Sunglasses from WOWLine.

One final note on shimmer: be careful when using glitter imprints on apparel. Glitter/shimmer imprints are difficult to wash because they can crack or shed so make sure to tell your client of these possible difficulties. If your client still wants some sparkle without taking the risk of a cracked imprint, suggest a metallic imprint, which has longer-lasting appeal but with the same impact.

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