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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
When You Wisch Upon a Star
Jun 19, 2013

Nowell Wisch is a veteran multi-line rep in California and other points west. He's been with TradeNet for over 20...



Be Dazzled

Elise Hacking Carr
Making Time for Self-Care
Jun 18, 2013

Feeling burnt out and unproductive? Make time for a vacation—even if time isn’t on your side....



Mike's Blog

Michael Cornnell
Promotional Giveaways for "Man of Steel" Absolutely Bonkers
Jun 17, 2013

From charging pillows to a Fortress-of-Solitude USB drive, the new Superman movie is being hyped with some of the most...



Embellished

Kyle Richardson
Call for Submissions: Guest Bloggers
Jun 14, 2013

We're looking for suppliers and distributors with something to say for our Industry Voices blog....



Not So Technically Speaking

Dale Denham
Use Your Password to Focus and Motivate You
Jun 13, 2013

Clearly it doesn't matter what your password is. The NSA is going to read our email and I'm not too...



Jeff's Rant

Jeff Solomon, MAS
Really?? The Rant Continues!
Jun 13, 2013

I recently penned a commentary on a few things that have had me scratching my head asking ...Really?? This struck...



Selling Smarter

Rosalie Marcus
To Bid or Not to Bid... That is the Question!
Jun 11, 2013

There's a heated debate going on in a promotional products LinkedIn group I participate in about whether or not to...



Beyond Words

Rebecca Kollmann, MAS+
Yes, You Deserve That Award
Jun 10, 2013

Everyone reading this publication has accomplished something—or is working on the project—that has potential to win them that award or...



Kiwi's Coaching Corner

Paul  Kiewiet
Promotional Products Turn Trade Shows into Experiences!
Jun 6, 2013

The best way to show your clients that promotional products work is to use them yourself—properly—as a way of providing...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



The Hot Button

Mary Ellen Nichols, MAS
Not Your Parents’ T-shirts
May 29, 2013

While picking up my daughter after her freshman year of college this past week, I had a chance to see...



Big Picture Promo

Matt Kaspari, CAS
The Empowerment Marketing Conversation
May 23, 2013

Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign....



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Compliance Chat

D E Fenton
When a Picture Says a Thousand Words: Bangladesh
Nov 30, 2012

It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Industry Voices

Guest Contributor
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



How to Add Shimmer to Any Promotion

 

I can now say it is officially the holiday season. Not because Thanksgiving and its many delicious leftovers have come and gone, but because retail stores have told me with their litter of glitter products. Sequins, rhinestones and powdered sparkles have coated malls, department stores and probably some of your orders. It's OK though, because glitter is awesome. I'm not talking Vegas-showgirl glitter. I'm talking Beyonce glitter talons awesome. Mindy Kaling knows that I mean.

Bright gold glitter is not for everyone, but every promotion could use a bit of flash. See below:

Stress Reducers:
What calms someone down like reliving their princess-loving youth or their Disco-hopping twenties? Try the Silver Glitter Ball from ALPI International.

Wristbands:
You know you feel slightly more VIP when entering a party with a glimmering wristband. That's where Liquid Glitter Wristbands from Fields Manufacturing come in.

Travel Mugs:
Is that an Oscar you're holding? Oh, no, it's just my FOXYWEAR Travel Mug from Vegas Golf/Foxyware. It glistens and keeps my coffee warm. Oh yeah, and that imprint, it's in rhinestones.

Lamps:
Whether you are working with an air and space camp or on a school science promotion, try the Imprintable Glitter Rocket Lamps from Alight Promotional Products. They are like lava lamps, but with more twinkle.

Temporary Tattoos:
These were obvious and not just because they could be sold at pop-star concerts year-round, but because they could also be given out at Twilight viewings. 2 Roses with Glitter from California Tattoos.

Sunglasses:
You don't have to be Lady Gaga to wear glitter sunglasses. You just have to accept that you may have glitter dandruff for the rest of your life. Probably most tween girls are more than OK with that risk. Try these: Glitter Heart Sunglasses from WOWLine.

One final note on shimmer: be careful when using glitter imprints on apparel. Glitter/shimmer imprints are difficult to wash because they can crack or shed so make sure to tell your client of these possible difficulties. If your client still wants some sparkle without taking the risk of a cracked imprint, suggest a metallic imprint, which has longer-lasting appeal but with the same impact.

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