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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Add Shimmer to Any Promotion

 

I can now say it is officially the holiday season. Not because Thanksgiving and its many delicious leftovers have come and gone, but because retail stores have told me with their litter of glitter products. Sequins, rhinestones and powdered sparkles have coated malls, department stores and probably some of your orders. It's OK though, because glitter is awesome. I'm not talking Vegas-showgirl glitter. I'm talking Beyonce glitter talons awesome. Mindy Kaling knows that I mean.

Bright gold glitter is not for everyone, but every promotion could use a bit of flash. See below:

Stress Reducers:
What calms someone down like reliving their princess-loving youth or their Disco-hopping twenties? Try the Silver Glitter Ball from ALPI International.

Wristbands:
You know you feel slightly more VIP when entering a party with a glimmering wristband. That's where Liquid Glitter Wristbands from Fields Manufacturing come in.

Travel Mugs:
Is that an Oscar you're holding? Oh, no, it's just my FOXYWEAR Travel Mug from Vegas Golf/Foxyware. It glistens and keeps my coffee warm. Oh yeah, and that imprint, it's in rhinestones.

Lamps:
Whether you are working with an air and space camp or on a school science promotion, try the Imprintable Glitter Rocket Lamps from Alight Promotional Products. They are like lava lamps, but with more twinkle.

Temporary Tattoos:
These were obvious and not just because they could be sold at pop-star concerts year-round, but because they could also be given out at Twilight viewings. 2 Roses with Glitter from California Tattoos.

Sunglasses:
You don't have to be Lady Gaga to wear glitter sunglasses. You just have to accept that you may have glitter dandruff for the rest of your life. Probably most tween girls are more than OK with that risk. Try these: Glitter Heart Sunglasses from WOWLine.

One final note on shimmer: be careful when using glitter imprints on apparel. Glitter/shimmer imprints are difficult to wash because they can crack or shed so make sure to tell your client of these possible difficulties. If your client still wants some sparkle without taking the risk of a cracked imprint, suggest a metallic imprint, which has longer-lasting appeal but with the same impact.

Market Centers:

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