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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.

Kiwi's Coaching Corner

Paul  Kiewiet
The Only Marketing You Need
Oct 8, 2015

Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Being Bob Hope: Becoming an Iconic Brand Superstar
Oct 7, 2015

Those of you who know me personally know that I am a film buff, and classic comedy historian and collector....

Not So Technically Speaking

Dale Denham
7 Pieces of Advice Before Upgrading
Oct 6, 2015

Most everyone wants the latest and greatest upgrade to technology, especially when it’s a free update, like Windows 10 or...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
'Can't' Is a Four-letter Word
Oct 5, 2015

Most of us learned the four-letter words we shouldn’t say when we were in school. We heard the words in...

Ask the Accountant

Harriet Gatter
Do I Have to Collect Sales Tax for Out-of-state Sales?
Oct 2, 2015

Question: Do I have to collect sales tax for out-of-state sales? It depends, and it's complicated. State governments would like...

Jeff's Rant

Jeff Solomon, MAS
What Can We Learn from The Artist Formerly Known as Prince?
Oct 1, 2015

Since I recently wrote a commentary titled 'Are You Too Old To Rock,' I thought I would share another thought from the...

Lights, Camera, Promotion!

Brittany Hahn
The Mayor of Funkytown
Sep 23, 2015

Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On...

Guest Blogs

Guest Contributor
Ask the Accountant
Jul 24, 2015

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a...

Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...

Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...

Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

How to Add Shimmer to Any Promotion


I can now say it is officially the holiday season. Not because Thanksgiving and its many delicious leftovers have come and gone, but because retail stores have told me with their litter of glitter products. Sequins, rhinestones and powdered sparkles have coated malls, department stores and probably some of your orders. It's OK though, because glitter is awesome. I'm not talking Vegas-showgirl glitter. I'm talking Beyonce glitter talons awesome. Mindy Kaling knows that I mean.

Bright gold glitter is not for everyone, but every promotion could use a bit of flash. See below:

Stress Reducers:
What calms someone down like reliving their princess-loving youth or their Disco-hopping twenties? Try the Silver Glitter Ball from ALPI International.

You know you feel slightly more VIP when entering a party with a glimmering wristband. That's where Liquid Glitter Wristbands from Fields Manufacturing come in.

Travel Mugs:
Is that an Oscar you're holding? Oh, no, it's just my FOXYWEAR Travel Mug from Vegas Golf/Foxyware. It glistens and keeps my coffee warm. Oh yeah, and that imprint, it's in rhinestones.

Whether you are working with an air and space camp or on a school science promotion, try the Imprintable Glitter Rocket Lamps from Alight Promotional Products. They are like lava lamps, but with more twinkle.

Temporary Tattoos:
These were obvious and not just because they could be sold at pop-star concerts year-round, but because they could also be given out at Twilight viewings. 2 Roses with Glitter from California Tattoos.

You don't have to be Lady Gaga to wear glitter sunglasses. You just have to accept that you may have glitter dandruff for the rest of your life. Probably most tween girls are more than OK with that risk. Try these: Glitter Heart Sunglasses from WOWLine.

One final note on shimmer: be careful when using glitter imprints on apparel. Glitter/shimmer imprints are difficult to wash because they can crack or shed so make sure to tell your client of these possible difficulties. If your client still wants some sparkle without taking the risk of a cracked imprint, suggest a metallic imprint, which has longer-lasting appeal but with the same impact.

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