Promo Marketing

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Coach

Selling Smarter

By Rosalie Marcus

About Rosalie

Speaker, author and sales coach Rosalie Marcus, The Promo Biz Coach provides proven tools, tips and strategies for selling smarter, working less and making more!
 

Not So Technically Speaking

Dale Denham
The High Cost of a Low Training Budget
May 16, 2013

If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
...



Jeff's Rant

Jeff Solomon, MAS
Why...?
May 16, 2013

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...



Promotional Fashionista

Colleen McKenna
How to Celebrate National Bike Month
May 15, 2013

May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks....



Be Dazzled

Elise Hacking Carr
The Amazing Fashion: 3 Gatsby-inspired Looks
May 14, 2013

The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products...



Mike's Blog

Michael Cornnell
Entertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos
May 13, 2013

Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint...



Beyond Words

Rebecca Kollmann, MAS+
A Blog of a Different Color
May 13, 2013

When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...



Embellished

Kyle Richardson
Call For Sources: Michigan Suppliers and Distributors
May 10, 2013

Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....



Kiwi's Coaching Corner

Paul  Kiewiet
Think Like Your Client
May 9, 2013

Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
The Fearsome Green Profit Margin
May 7, 2013

Or "Detective Fiction, Sales and the Art of Listening."...



The Hot Button

Mary Ellen Nichols, MAS
Have You Cleaned Out Your Teenager's Gym Bag Lately?
May 1, 2013

Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...



Big Picture Promo

Matt Kaspari, CAS
The Shift to Empowerment Marketing
Apr 25, 2013

Empowering is the act of giving away your power to those around you so you can elevate the group as...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Compliance Chat

D E Fenton
When a Picture Says a Thousand Words: Bangladesh
Nov 30, 2012

It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...



My Two Cents

Rick Brenner
CPSC General Counsel Clarifies Distributor Responsibilities for Children's Apparel
Oct 8, 2012

There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Industry Voices

Guest Contributor
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



How to Get Prospects Calling You

 

Calls to Action, or CTAs, are words or sentences that encourage and motivate your current clients or best prospects to take immediate action.

You want more business, right? An enticing CTA on all your marketing materials can make a big difference in increasing your promotional products sales. It's also a marketing strategy you can share with your clients.

Here are some examples of Calls to Action for your promotional products business that you can easily model:

Call to Action on Business Card:
- Call today and get a complimentary marketing checkup and free gift.
- Call today and get a FREE screen charge on your first order.
- Call today and receive a FREE special report: Top 5 Ways to Promote Your Business

Call to Action on Your Website:
- Call now! A friendly business promotion expert is waiting to speak to you.
- Join our mailing list and get an instant download: Top 5 Ways to Attract Clients to Your Trade Show Booth.
- Satisfaction Guaranteed: We stand behind everything we sell.

Call to Action on a Self-Promo:
- Visit WWW... free marketing tips video and ideas.

Call to Action on a Phone Message:
- Please leave your name and number so we can get back to you quickly. While you're waiting, check out our fantastic website at WWW... for the latest promotional trends and ideas. Get a free instant download: Top 5 Ways to Get Results and Get Business Using Promotional Products.

Call to Action on your LinkedIn Profile:
- Check out my video tips at WWW... and connect with me for more fast and easy tips to easily and effortlessly promote your business.

Use Calls to Action similar to these and get your most-wanted promotional products prospects calling you.

I'd like to hear from you, what are you doing to encourage clients and prospects to call you? Are you using Calls to Action?

Rosalie Marcus, The Promo Biz Coach, helps promotional sales professionals sell more at higher profit margins  to choice clients and quickly increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at http://www.promobizcoach.com. Reach her at Rosalie@promobizcoach.com or 215-572-6766.

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