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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Lights, Camera, Promotion!

Brittany Hahn
Viral Marketing: The #IceBucketChallenge and How It's Still Relevant
Nov 19, 2014

Many of us have dumped a bucket of ice on ourselves this past summer to raise awareness for ALS. No...



Not So Technically Speaking

Dale Denham
6 Reasons to Move to Microsoft Office 365
Nov 18, 2014

2015 is the right time for you to plan to upgrade to the latest version of Microsoft Office, Office 365....



Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...



Compliance Chat

Jeff Jacobs
The Rules for Beer Pong
Nov 14, 2014

There are lots of recyclables and choices on who takes what. With a little education you can still keep to your...



Jeff's Rant

Jeff Solomon, MAS
Why Should You Do This?
Nov 13, 2014

I'm writing this while recovering from a big race in our town. Sitting here sore in a few places, I...



Selling Smarter

Rosalie Marcus
7 Ways to Get Paid Faster
Nov 11, 2014

Recently, I had a coaching call with a promotional products distributor who was frustrated because some of her clients were...



Kiwi's Coaching Corner

Paul  Kiewiet
Take it to the Next Level
Nov 6, 2014

To what lengths will you go to make yourself remarkable to your clients? If you're not willing to think harder...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Our Real Business Is Not the Promotional Products Business
Nov 3, 2014

Our business is about building the lifestyles of our dreams. And to create the lifestyle you’ve always wanted to live...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
10 Tips for Creating Testimonials that are Compelling and Useful
Oct 27, 2014

One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Sell Eco-friendly Performance Apparel

 
I have many reasons to like the PPAI Expo: after show drinks at The Cosmopolitan, meeting sources I have interviewed on the phone or email, hanging out with the PM staff at events like the Power Meeting happy hour. But my favorite is stopping by apparel booths and feeling the garments. Two such garments are the Radar Ladies' Half-Zip Performance Long Sleeve Top and the Motivate CORE365 Ladies' Unlined Lightweight Jacket, which I received samples of at Ash City's media event. They are examples of how garments can be comfortable and performance-ready without sacrificing the environment. Credit is due to Mabel Kwok and Elson Yeung for designing the responsible garments.

The Radar Ladies' Half-Zip Performance Long Sleeve Top
The performance top has red detailing that stands out against the black material. It is a sharp look, especially for active people. Unlike my Philadelphia Marathon shirt, these princess seams fit well and do not shorten the garment. The shirt hit just below my hips, which is what you need if you are running or biking. Worrying about exposed skin is the last thing you want while working out. The embroidery on the top back under the collar is understated, but still stands out. The material is soft and light. In fact, as I was taking pictures of the shirt for my blog, a few other writers stopped by to feel the shirt because it looks so inviting.

Good for: marathons, triathlons and corporate fitness programs.

I love when you can see water droplets repel and drip from rain jackets, which is exactly what happened when I poured water onto this Ash City water-resistant jacket. The jacket is light enough that it will not add too much extra bulk or warmth if you are exercising in the rain (or simply walking outside during a summer rain). The collar also ensures no water will get inside the jacket. The lower left pocket imprint is unexpected, but smart because it does not look like the standard corporate left pocket imprint.

Good for: schools, universities, offices and sports teams.

The Recycled Polyester Process
Ash City also included information on the recycled polyester process, as well as samples of recycled materials that make up the garments.

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