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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Compliance Chat

Jeff Jacobs
So You've Got a Recall. What Now?
Jul 25, 2014

It wasn't very long ago, working as a promotional products end-user client that I thought of product safety as pretty...



Jeff's Rant

Jeff Solomon, MAS
Maintaining Profitability—Part 1
Jul 24, 2014

The news of a well-known supplier with a long history closing their doors stunned the industry recently. This isn’t the...



Selling Smarter

Rosalie Marcus
What's in Your T-shirt Drawer?
Jul 22, 2014

The imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities....



Kiwi's Coaching Corner

Paul  Kiewiet
What? What? What? (Ask 'What?' Three Times) Part 3 of 'Get Curious About Your Business'
Jul 17, 2014

Most of us never plan. We don’t plan to fail. We don’t plan to succeed either. The purpose of this...



Not So Technically Speaking

Dale Denham
While You Were Typing
Jul 15, 2014

I cannot believe you are still using your fingers to type on your phone!...



Beyond Words

Rebecca Kollmann, MAS+
Group Text
Jul 14, 2014

Group texts fall into the same category as "reply to all" in an email. They have their place, but should...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Are You Suffering from Calculator-itis?
Jul 7, 2014

Are you suffering from calculator-itis? Calculator-itis is a common symptom among salespeople. Most of us suffer from this more than...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Presentation Keys are Essential to Your Ultimate Success
May 29, 2014

As a speaker, it is imperative to follow a certain set of standards to stay on top of my game....



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Sell Eco-friendly Performance Apparel

 
I have many reasons to like the PPAI Expo: after show drinks at The Cosmopolitan, meeting sources I have interviewed on the phone or email, hanging out with the PM staff at events like the Power Meeting happy hour. But my favorite is stopping by apparel booths and feeling the garments. Two such garments are the Radar Ladies' Half-Zip Performance Long Sleeve Top and the Motivate CORE365 Ladies' Unlined Lightweight Jacket, which I received samples of at Ash City's media event. They are examples of how garments can be comfortable and performance-ready without sacrificing the environment. Credit is due to Mabel Kwok and Elson Yeung for designing the responsible garments.

The Radar Ladies' Half-Zip Performance Long Sleeve Top
The performance top has red detailing that stands out against the black material. It is a sharp look, especially for active people. Unlike my Philadelphia Marathon shirt, these princess seams fit well and do not shorten the garment. The shirt hit just below my hips, which is what you need if you are running or biking. Worrying about exposed skin is the last thing you want while working out. The embroidery on the top back under the collar is understated, but still stands out. The material is soft and light. In fact, as I was taking pictures of the shirt for my blog, a few other writers stopped by to feel the shirt because it looks so inviting.

Good for: marathons, triathlons and corporate fitness programs.

I love when you can see water droplets repel and drip from rain jackets, which is exactly what happened when I poured water onto this Ash City water-resistant jacket. The jacket is light enough that it will not add too much extra bulk or warmth if you are exercising in the rain (or simply walking outside during a summer rain). The collar also ensures no water will get inside the jacket. The lower left pocket imprint is unexpected, but smart because it does not look like the standard corporate left pocket imprint.

Good for: schools, universities, offices and sports teams.

The Recycled Polyester Process
Ash City also included information on the recycled polyester process, as well as samples of recycled materials that make up the garments.

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