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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...



Jeff's Rant

Jeff Solomon, MAS
Discover the Truth About Bad Companies!
Apr 3, 2014

Responding to a need in our industry, a group of savvy distributors and suppliers have come together to create a...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Sell Eco-friendly Performance Apparel

 
I have many reasons to like the PPAI Expo: after show drinks at The Cosmopolitan, meeting sources I have interviewed on the phone or email, hanging out with the PM staff at events like the Power Meeting happy hour. But my favorite is stopping by apparel booths and feeling the garments. Two such garments are the Radar Ladies' Half-Zip Performance Long Sleeve Top and the Motivate CORE365 Ladies' Unlined Lightweight Jacket, which I received samples of at Ash City's media event. They are examples of how garments can be comfortable and performance-ready without sacrificing the environment. Credit is due to Mabel Kwok and Elson Yeung for designing the responsible garments.

The Radar Ladies' Half-Zip Performance Long Sleeve Top
The performance top has red detailing that stands out against the black material. It is a sharp look, especially for active people. Unlike my Philadelphia Marathon shirt, these princess seams fit well and do not shorten the garment. The shirt hit just below my hips, which is what you need if you are running or biking. Worrying about exposed skin is the last thing you want while working out. The embroidery on the top back under the collar is understated, but still stands out. The material is soft and light. In fact, as I was taking pictures of the shirt for my blog, a few other writers stopped by to feel the shirt because it looks so inviting.

Good for: marathons, triathlons and corporate fitness programs.

I love when you can see water droplets repel and drip from rain jackets, which is exactly what happened when I poured water onto this Ash City water-resistant jacket. The jacket is light enough that it will not add too much extra bulk or warmth if you are exercising in the rain (or simply walking outside during a summer rain). The collar also ensures no water will get inside the jacket. The lower left pocket imprint is unexpected, but smart because it does not look like the standard corporate left pocket imprint.

Good for: schools, universities, offices and sports teams.

The Recycled Polyester Process
Ash City also included information on the recycled polyester process, as well as samples of recycled materials that make up the garments.

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