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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Skillfully Manage Time and Keep Your Fourth Quarter Sane

 

It's a scientific fact that the fourth quarter is the exact worst time of year for all businesses, everywhere. It doesn't matter if you're some scumbag marketing writer cranking out a quick blog in a cubicle or a billion-dollar CEO frustratedly working on his mid-range putt inside his office as he thinks out budgets; By now, it's 10 a.m., you're on your seventh chug of Maker's Mark, and it's more or less time to start wondering if today's the day that the liberating stress-induced heart seizure finally comes.

Is this a little bit of a bleak topic for a Monday? Probably! But I've got some good news for you guys: Not only am I only on my sixth chug of Marker's Mark (that's well below average, for those keeping track), I've got a handy-dandy, time-salvaging, work-perfecting list for you all that will help steer you through this fourth-quarter nightmare. Ready for all that? Good, then here we go!

1) Make a Daily To-do List
You will never complete all the tasks on this list, or probably ever come close, but it's a calming and important lie to tell yourself; That the world is made up of small, manageable tasks and there's no reason you have to walk out of your office, discard all forms of I.D. on your person and wander off to the city park to live amongst the squirrels and larger, more rabies-filled, rodents.

2) Do the Most Critical Things on Your List First
All to-do lists can be divided into two sections: "Fatally combustible problems" and "Things that don't matter." Do the combustible problems first, in order of the explosion size they are likely to wreck upon your life. (Start with the ballistic missiles, work your way down to the hand grenades.) You should have no problem picking out the combustible problems, since they're usually business-killing things like "Our website has been hacked into a series of rotating ads for Chinese pharmaceuticals," or the fan-favorite, "That one guy who owes a lot of money sure isn't giving it to us. Super!"

As for the "Things that don't matter" part, they're best used for a good laugh at mankind's overall folly and/or the general pointlessness of a lifetime spent in ceaseless toil. Also, a chance to work on your spelling and penmanship, which is always nice!

3) There is No Third Item
That's it! Just work on the important stuff on your to-do list until you're done or it ends up not mattering. Every time you cross something off the list, take a second to savor the intoxicating feeling of spiritual revenge you're exacting against our cruel, spiteful universe. These will be your only joys for the next three or four months, but don't worry! If you're not able to sustain yourself off feelings of revenge alone (as all professional writers are trained to do), there is an additional bright side to your suffering and panicked toil: You will emerge as a boulder of combat-tested stone: unpitying toward what burns and able to crush your enemies with the weight of a few million years.

Hooray for learning to crush our enemies! Thanks for reading guys, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: I thought I might be getting the flu, but it looks like the adrenaline from my busy Monday has stomped it out of my system. How's that for a surprise benefit of being insanely busy?

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