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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Kiwi's Coaching Corner

Paul  Kiewiet
How Can I Make It Happen? (Ask “How” Three Times) Part 6 of “Get Curious About Your Business”
Aug 28, 2014

Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing...



Not So Technically Speaking

Dale Denham
Top 3 Problems with Artwork
Aug 26, 2014

Unfortunately, artwork is still a major headache for distributors and suppliers alike. We've come a long way and the problems...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Compliance Chat

Jeff Jacobs
No, I Don't Need A Receipt
Aug 22, 2014

just when you think you're out of the woods on an issue, it pops up in a most unexpected place....



Jeff's Rant

Jeff Solomon, MAS
Where Are Trade Shows Going?
Aug 21, 2014

In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event,...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Beyond Words

Rebecca Kollmann, MAS+
Connecting—Not a New Concept
Aug 11, 2014

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Live the Charged Life
Aug 4, 2014

Are you caged, comfortable or charged? I believe that if you understand what phase of life you are in—caged, comfortable...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Skillfully Manage Time and Keep Your Fourth Quarter Sane

 

It's a scientific fact that the fourth quarter is the exact worst time of year for all businesses, everywhere. It doesn't matter if you're some scumbag marketing writer cranking out a quick blog in a cubicle or a billion-dollar CEO frustratedly working on his mid-range putt inside his office as he thinks out budgets; By now, it's 10 a.m., you're on your seventh chug of Maker's Mark, and it's more or less time to start wondering if today's the day that the liberating stress-induced heart seizure finally comes.

Is this a little bit of a bleak topic for a Monday? Probably! But I've got some good news for you guys: Not only am I only on my sixth chug of Marker's Mark (that's well below average, for those keeping track), I've got a handy-dandy, time-salvaging, work-perfecting list for you all that will help steer you through this fourth-quarter nightmare. Ready for all that? Good, then here we go!

1) Make a Daily To-do List
You will never complete all the tasks on this list, or probably ever come close, but it's a calming and important lie to tell yourself; That the world is made up of small, manageable tasks and there's no reason you have to walk out of your office, discard all forms of I.D. on your person and wander off to the city park to live amongst the squirrels and larger, more rabies-filled, rodents.

2) Do the Most Critical Things on Your List First
All to-do lists can be divided into two sections: "Fatally combustible problems" and "Things that don't matter." Do the combustible problems first, in order of the explosion size they are likely to wreck upon your life. (Start with the ballistic missiles, work your way down to the hand grenades.) You should have no problem picking out the combustible problems, since they're usually business-killing things like "Our website has been hacked into a series of rotating ads for Chinese pharmaceuticals," or the fan-favorite, "That one guy who owes a lot of money sure isn't giving it to us. Super!"

As for the "Things that don't matter" part, they're best used for a good laugh at mankind's overall folly and/or the general pointlessness of a lifetime spent in ceaseless toil. Also, a chance to work on your spelling and penmanship, which is always nice!

3) There is No Third Item
That's it! Just work on the important stuff on your to-do list until you're done or it ends up not mattering. Every time you cross something off the list, take a second to savor the intoxicating feeling of spiritual revenge you're exacting against our cruel, spiteful universe. These will be your only joys for the next three or four months, but don't worry! If you're not able to sustain yourself off feelings of revenge alone (as all professional writers are trained to do), there is an additional bright side to your suffering and panicked toil: You will emerge as a boulder of combat-tested stone: unpitying toward what burns and able to crush your enemies with the weight of a few million years.

Hooray for learning to crush our enemies! Thanks for reading guys, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: I thought I might be getting the flu, but it looks like the adrenaline from my busy Monday has stomped it out of my system. How's that for a surprise benefit of being insanely busy?

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