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About Dale

Dale Limes, MAS, is Senior Vice President of Sales for HALO Branded Solutions. He is an industry veteran of 27 years, a frequent trainer at industry events, and consults with distributors at every level to help increase sales and efficiency. Dale and HALO are committed to helping industry salespeople by openly sharing top producer sales secrets for professional betterment of our industry.

Ask the Accountant

Harriet Gatter
Do I Have to Collect Sales Tax for Out-of-state Sales?
Oct 2, 2015

Question: Do I have to collect sales tax for out-of-state sales? It depends, and it's complicated. State governments would like...

Jeff's Rant

Jeff Solomon, MAS
What Can We Learn from The Artist Formerly Known as Prince?
Oct 1, 2015

Since I recently wrote a commentary titled 'Are You Too Old To Rock,' I thought I would share another thought from the...

Kiwi's Coaching Corner

Paul  Kiewiet
So What's Holding You Back?
Sep 24, 2015

Are you afraid to fail? Or are you afraid to get started because you might fail? The late TV preacher...

Lights, Camera, Promotion!

Brittany Hahn
The Mayor of Funkytown
Sep 23, 2015

Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On...

Not So Technically Speaking

Dale Denham
Think About What You Just Did
Sep 22, 2015

My son did something wrong, and I want him to learn so he doesn't repeat the same mistake. I hear...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business: Key 5: Find Great Mentors
Sep 16, 2015

The most amazing thing I have found about massively successful people is that they both credit other people who mentored...

Guest Blogs

Guest Contributor
Ask the Accountant
Jul 24, 2015

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a...

Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...

Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...

Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

How To Build Your Natural Creativity


Have you ever used creativity in a benefit statement or explained to your clients that you can provide creative solutions for their business problems?

But you were not sure if you could pull it off after you made that statement?

We all like to hear stories about clever ideas from creative people with a vivid imagination and how they were able to put together the perfect promotion.

But do you sometimes wonder how you could ever do something that great?

Well... you are not alone. Most people think they are not very creative but actually they are; they just don't know it.

Did you know that we all possess about the same amount of creativity? It's true, and studies have proven it.

The difference is that some people never learn how to tap into or utilize their inherent creativity. Creative thinking is a skill that needs to be practiced, and polished on a continual basis or it will be kept bottled up never to be used to the full potential. How is this done?

First, you have to think about your business in a proactive manner... not reactively. Proactive thoughts and actions are creative while reactive thoughts are more task-oriented.

Second, you must schedule creative think time. Yes, you need to schedule undisturbed time in your office where your only thoughts are centered around business-building concepts, and money-making ideas. One way to do this is to have a key web site where you can view creativity that will get the juices flowing.

The good news is that the creative spirit can grow in those who have not adapted yet by training yourself to think outside of the box.

Those who schedule think time, and become good at this exercise are known as the "deep thinkers" and "situation analysts."

Here is a simple test you can take to evaluate your current level of creativity:

  1. Do your customers call you for ideas instead of products?
  2. Do you think about your client's marketing campaign and artwork first, and items to present last?
  3. Do you regularly send wildly creative spec samples to your clients?
  4. Do your clients view you as a source for products, or a valuable extension of their own marketing team?
  5. Would your clients recommend you to a friend who is opening a new business and looking for marketing ideas to help them get started?

If you answered yes to these five questions, you are already a deep-thinking, creative consultant. Everyone has creative talents; the most successful learn how to use them!

Best of Success!

Dale Limes, MAS, is Senior Vice President of Sales for HALO Branded Solutions. He is an industry veteran of 27 years, a frequent trainer at industry events, and consults with distributors at every level to help increase sales and efficiency.


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