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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business: Key 4: Start Now
Aug 3, 2015

Many people have big dreams and lofty goals. Big dreams and lofty goals are easy. But there is one key ingredient...



Kiwi's Coaching Corner

Paul  Kiewiet
Lessons from an Auto Repair Shop
Jul 30, 2015

Four years ago, we brought our car into a neighborhood mechanic’s business. It looked pretty typical from the outside—two bays,...



Not So Technically Speaking

Dale Denham
The Real Reason Industry E-commerce Firms are Growing Faster Than You
Jul 28, 2015

By now you have heard the fact that overall industry firms grew at 1 percent, while industry online firms grew...



Guest Blogs

Guest Contributor
Ask the Accountant
Jul 24, 2015

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a...



Jeff's Rant

Jeff Solomon, MAS
Colliding Worlds: Does This Scare You?
Jul 23, 2015

In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious...



Lights, Camera, Promotion!

Brittany Hahn
You Don't Need Vacation Days
Jun 10, 2015

Business Insider, Forbes and CBS News all report that taking vacation is good for you and the company you work...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Work & Play During the Holidays

 

I hope everyone had a happy Thanksgiving (and success on Black Friday and Cyber Monday if that's your thing). Now that all of the turkeys/tofurkeys/turduckens have been consumed, it's officially holiday season 2012. The whirlwind month of family time, catalog finishing and last-minute fourth-quarter earnings is upon us. The one thing school taught me that never seems to resonate in the real world is that the holiday season is a time for relaxing and watching marathons of Boy Meets World and NCIS (I have eclectic tastes). The holiday season is actually the busiest time of the year for most of us. We have to put away the leftover apple pie, stop watching Punkin Chunkin and focus on work. Here are three ways to do it without impacting your holiday cheer:

1. Suit Up
Take a cue from America's favorite cad, Barney Stinson from How I Met Your Mother, and suit up. Even if you are typically a casual dresser, the holidays give you a time to get a little fancy, or encourage your clients to add a little something extra to their corporate or uniform wears. A holiday theme or some glitter shows the celebratory spirit of the season.

2. Be Thankful
Thanksgiving is over, but the thanking season isn't. If you haven't sent thank-you cards to your clients, now might be a good time. Holiday-themed cards with well wishes and a thank-you for their business will go a long way for repeat business in 2013.

3. Prepare for Travel
I bought my flights for Vegas last week. Are ready for a pick-up in work travel? Booking my flight made me realize how much I want to do in the month and a half before the trip. Take a morning this week or next to map out your January travel plans and rough goals of what you want to accomplish before then. Getting that out of the way relieves some of the stress for the next month, because you know what you have to do and what you can leave for after Vegas.

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