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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Kiwi's Coaching Corner

Paul  Kiewiet
The Smart Way to Grow Your Business
Oct 23, 2014

How do you step up and begin moving your business to better results? Well, first of all, you need to...



Compliance Chat

Jeff Jacobs
Draw Your Attention to Drawstrings
Oct 17, 2014

I guess it has something to do with the time of year. The weather in much of the U.S. begins...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In But Why Should You Care?
Oct 16, 2014

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Selling Smarter

Rosalie Marcus
How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part One
Oct 14, 2014

In today's highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here are five ways...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The Dash Between Two Dates
Oct 6, 2014

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives...



Beyond Words

Rebecca Kollmann, MAS+
Going Direct
Oct 13, 2014

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going...



Not So Technically Speaking

Dale Denham
Yes, We Should Be Scared About Bad USB Drives
Oct 7, 2014

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time
Sep 24, 2014

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Playing the Price Game: It’s a Choice. Choose Wisely
Sep 22, 2014

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



How to Work & Play During the Holidays

 

I hope everyone had a happy Thanksgiving (and success on Black Friday and Cyber Monday if that's your thing). Now that all of the turkeys/tofurkeys/turduckens have been consumed, it's officially holiday season 2012. The whirlwind month of family time, catalog finishing and last-minute fourth-quarter earnings is upon us. The one thing school taught me that never seems to resonate in the real world is that the holiday season is a time for relaxing and watching marathons of Boy Meets World and NCIS (I have eclectic tastes). The holiday season is actually the busiest time of the year for most of us. We have to put away the leftover apple pie, stop watching Punkin Chunkin and focus on work. Here are three ways to do it without impacting your holiday cheer:

1. Suit Up
Take a cue from America's favorite cad, Barney Stinson from How I Met Your Mother, and suit up. Even if you are typically a casual dresser, the holidays give you a time to get a little fancy, or encourage your clients to add a little something extra to their corporate or uniform wears. A holiday theme or some glitter shows the celebratory spirit of the season.

2. Be Thankful
Thanksgiving is over, but the thanking season isn't. If you haven't sent thank-you cards to your clients, now might be a good time. Holiday-themed cards with well wishes and a thank-you for their business will go a long way for repeat business in 2013.

3. Prepare for Travel
I bought my flights for Vegas last week. Are ready for a pick-up in work travel? Booking my flight made me realize how much I want to do in the month and a half before the trip. Take a morning this week or next to map out your January travel plans and rough goals of what you want to accomplish before then. Getting that out of the way relieves some of the stress for the next month, because you know what you have to do and what you can leave for after Vegas.

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