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Editorial Director

Editor's Notes

By Nichole Stella

About Nichole

Nichole Stella is Editorial Director for Promo Marketing Magazine.

 

Selling Smarter

Rosalie Marcus
What's in Your T-shirt Drawer?
Jul 22, 2014

The imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities....



Kiwi's Coaching Corner

Paul  Kiewiet
What? What? What? (Ask 'What?' Three Times) Part 3 of 'Get Curious About Your Business'
Jul 17, 2014

Most of us never plan. We don’t plan to fail. We don’t plan to succeed either. The purpose of this...



Not So Technically Speaking

Dale Denham
While You Were Typing
Jul 15, 2014

I cannot believe you are still using your fingers to type on your phone!...



Beyond Words

Rebecca Kollmann, MAS+
Group Text
Jul 14, 2014

Group texts fall into the same category as "reply to all" in an email. They have their place, but should...



Compliance Chat

Jeff Jacobs
Safety Begins at Home
Jul 11, 2014

We talk frequently in this space about safety issues involving promotional products. A heart-wrenching story out of Pennsylvania this week...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Jeff's Rant

Jeff Solomon, MAS
I Confess: I Lied
Jul 10, 2014

Many of you may know that my faith and values are important to me. Reluctantly, I must share that I've...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Are You Suffering from Calculator-itis?
Jul 7, 2014

Are you suffering from calculator-itis? Calculator-itis is a common symptom among salespeople. Most of us suffer from this more than...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Presentation Keys are Essential to Your Ultimate Success
May 29, 2014

As a speaker, it is imperative to follow a certain set of standards to stay on top of my game....



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



If You Can Dream It, You Can Be It

 

With the conventions a thing of the past, and the debates before us, election season is in full swing. Nothing demonstrates America's love of democracy and competition than the race for the White House. Regardless of which side of the political spectrum you fall on, the presidential race is a fascinating reminder of American culture and our entrepreneurial spirit.

The ideology of "If you can dream it, you can be it" is something unique to the United States, particularly the latter part of the statement. It is the basis of who we are and a concept introduced to us almost from birth. Whether our ancestors arrived here on the Mayflower or if you are a first-generation American, being able to move fluidly through the social strata is the American dream.

While watching a documentary (on pizza, of all things), I noticed the biggest difference in opening up a pizzeria in the states rather than in Italy was that American shop owners could hang their signs anywhere they wanted. Competition was welcome and may the best pizza win. In Italy if a pizzeria was on a block, that was their block for generations and competition was not permitted. Many a millionaire was born bringing their dream and pizza to whatever block they chose here in the United States.

As we gear up for our industry's biggest selling season of the year, the beloved fourth quarter, Promo Marketing continues to bring you the best in new and ingenious products to bring to your clients. From food gifts to business gifts and incentives, our September issue will prep you and give you a competitive edge when talking with your clients. The opportunity to succeed is right out there on every block of Main Street.

Whether you've dreamt of being President of the United States, the president of your own pizzeria, or the top reseller of promotional products, the ability to move through opportunities and career adventures is something unmatched by any nation and one we all should be grateful for.

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