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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Kiwi's Coaching Corner

Paul  Kiewiet
Why Should They Choose You?
Feb 26, 2015

If you don’t know why customers should choose to work with you over all of their other options, how in...



Lights, Camera, Promotion!

Brittany Hahn
Leave Your Lover
Feb 25, 2015

Recruiting people to work for you is similar to finding a significant other. The person has to be confident but...



Not So Technically Speaking

Dale Denham
All Promise and No Reality
Feb 24, 2015

Good technology requires a good fit. A good fit requires a process to work with your technology. A new technology...



Compliance Chat

Jeff Jacobs
What's Your Biggest Business Threat?
Feb 20, 2015

We're beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed...



Jeff's Rant

Jeff Solomon, MAS
Suppliers, Where Are You? Distributors, Where Are You?
Feb 19, 2015

I am hardly an expert in the area of social media. In my personal online life, I will post pictures...



Selling Smarter

Rosalie Marcus
Feeling Reluctant?
Feb 17, 2015

Have you ever felt reluctant to make a sales call, follow up with a client or attend a networking event?...



Beyond Words

Rebecca Kollmann, MAS+
Give the Gift of Time
Feb 9, 2015

None of us have the time we’d like to accomplish what we need to get done. Time is a precious...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Groundhog Day
Feb 2, 2015

The celebrations of another New Year are now a month old. Where are you at in creating the new you,...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



The Search for Inspiration

 

I’ve got “green” on my mind. This actually has nothing to do with St. Patrick’s Day. Can’t say it has anything to do with Pantone proclaiming emerald as the “Color of the Year,” either. In fact, I can thank a redhead for getting me stuck on this idea.

Sunday night’s Grammy Red Carpet was a little toned down compared to years past. CBS issued a strict dress code for attendees, hoping to limit wardrobe malfunctions and heavy fines. Many celebrities abided by the decision, while others found small loopholes (I’m looking at you, Jennifer Lopez, Katy Perry and Kelly Rowland). Florence and the Machine vocalist Florence Welch slightly skirted around the mandate by flashing some leg, but that’s not what caught my attention.

Welch wore a studded, emerald green Givenchy gown (custom designed for her). The dress is the perfect fodder for a “Love it/Hate it” debate. I happen to love it on her, but the Twittersphere and Facebook-land took to referencing their favorite reptilians. Think Teenage Mutant Ninja Turtles, Godzilla, the dinosaurs of Jurassic Park, etc. Because of Welch’s bold fashion choice, along with the power of social media, I’m now crushing on strange green creatures. Yet, a reminder that inspiration can be found in surprising places.

Just for fun, I visited Promo Marketing’s search engine and typed in different key words, including: “reptile,” “turtle” and “lizard.” Turns out, they can add an interesting twist to promotions:

Alligator Squeezies Stress Reliever from ALPI International
You can run, but you can’t hide from … stress. Your clients are no exception. Help them defeat one of their biggest adversaries with the Alligator Squeezies Stress Reliever from ALPI International. They can squeeze it, throw it or stomp on it—all while looking at your company logo. Note, this alligator doesn’t bite back.

 

 

5” Custom Sand Lizard from Artistic Toy Manufacturing
Lizards can heighten the creep factor for some people. However, a plush lizard makes that nearly impossible. Bring business to your party or wildlife protection and preservation campaign with the 5” Custom Sand Lizard from Artistic Toy Manufacturing.

 

Pencil Top Stock Eraser from LarLu/Display-Tec
It’s not easy being green and sometimes it’s not easy when you make a mistake. The Pencil Top Stock Eraser from LarLu/Display-Tec is a fun way to start over and get it right.

 

The next time you’re tempted to bash your head against your computer screen until a brilliant idea magically appears, observe your surroundings and catch up on current events. Most importantly, keep an open mind! For instance, like the reptile angle, but don’t want to be quite so obvious? Try these ideas:

Jonathan Corey Performance Mock Turtle from Atlantic Coast Cotton
Dress up your business-casual look with this short sleeve Mock Turtle from Atlantic Coast Cotton. It comes in white, bimini, black, butter, charcoal, ivory, navy, red or sage, and is available in sizes S through 3XL.

 

 

Pecan Turtles from Maple Ridge Farms
Treat your taste buds to Maple Ridge Farms’ ivory gift box filled with 12 Pecan Turtles. Foil-stamp your logo or promotional theme in one of six colors.

 

(Editor’s Note: Still have green on the brain? Check out Michael Cornnell’s St. Patty’s Day post and Colleen McKenna’s emerald-inspired post.)

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