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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Kiwi's Coaching Corner

Paul  Kiewiet
Get Emotional
May 21, 2015

People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the...



Not So Technically Speaking

Dale Denham
5 Reasons Politics Is Like Sales
May 19, 2015

5 Reasons Politics is Like Sales: Sometimes the people making the decisions are not the people you are talking with....



Jeff's Rant

Jeff Solomon, MAS
One Key to Success in Life and Business
May 14, 2015

I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just...



Guest Blogs

Guest Contributor
How Can I Track the Profitability of a Purchase Order in Quickbooks?
May 8, 2015

QuickBooks allows you to set up purchase orders as jobs. A report of profitability by job can be run after...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business
May 4, 2015

There are many common keys to success in building a great business and building a great life. Over the next...



Lights, Camera, Promotion!

Brittany Hahn
The Worst Part of Waking Up
Apr 22, 2015

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



The Search for Inspiration

 

I’ve got “green” on my mind. This actually has nothing to do with St. Patrick’s Day. Can’t say it has anything to do with Pantone proclaiming emerald as the “Color of the Year,” either. In fact, I can thank a redhead for getting me stuck on this idea.

Sunday night’s Grammy Red Carpet was a little toned down compared to years past. CBS issued a strict dress code for attendees, hoping to limit wardrobe malfunctions and heavy fines. Many celebrities abided by the decision, while others found small loopholes (I’m looking at you, Jennifer Lopez, Katy Perry and Kelly Rowland). Florence and the Machine vocalist Florence Welch slightly skirted around the mandate by flashing some leg, but that’s not what caught my attention.

Welch wore a studded, emerald green Givenchy gown (custom designed for her). The dress is the perfect fodder for a “Love it/Hate it” debate. I happen to love it on her, but the Twittersphere and Facebook-land took to referencing their favorite reptilians. Think Teenage Mutant Ninja Turtles, Godzilla, the dinosaurs of Jurassic Park, etc. Because of Welch’s bold fashion choice, along with the power of social media, I’m now crushing on strange green creatures. Yet, a reminder that inspiration can be found in surprising places.

Just for fun, I visited Promo Marketing’s search engine and typed in different key words, including: “reptile,” “turtle” and “lizard.” Turns out, they can add an interesting twist to promotions:

Alligator Squeezies Stress Reliever from ALPI International
You can run, but you can’t hide from … stress. Your clients are no exception. Help them defeat one of their biggest adversaries with the Alligator Squeezies Stress Reliever from ALPI International. They can squeeze it, throw it or stomp on it—all while looking at your company logo. Note, this alligator doesn’t bite back.

 

 

5” Custom Sand Lizard from Artistic Toy Manufacturing
Lizards can heighten the creep factor for some people. However, a plush lizard makes that nearly impossible. Bring business to your party or wildlife protection and preservation campaign with the 5” Custom Sand Lizard from Artistic Toy Manufacturing.

 

Pencil Top Stock Eraser from LarLu/Display-Tec
It’s not easy being green and sometimes it’s not easy when you make a mistake. The Pencil Top Stock Eraser from LarLu/Display-Tec is a fun way to start over and get it right.

 

The next time you’re tempted to bash your head against your computer screen until a brilliant idea magically appears, observe your surroundings and catch up on current events. Most importantly, keep an open mind! For instance, like the reptile angle, but don’t want to be quite so obvious? Try these ideas:

Jonathan Corey Performance Mock Turtle from Atlantic Coast Cotton
Dress up your business-casual look with this short sleeve Mock Turtle from Atlantic Coast Cotton. It comes in white, bimini, black, butter, charcoal, ivory, navy, red or sage, and is available in sizes S through 3XL.

 

 

Pecan Turtles from Maple Ridge Farms
Treat your taste buds to Maple Ridge Farms’ ivory gift box filled with 12 Pecan Turtles. Foil-stamp your logo or promotional theme in one of six colors.

 

(Editor’s Note: Still have green on the brain? Check out Michael Cornnell’s St. Patty’s Day post and Colleen McKenna’s emerald-inspired post.)

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