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About Dale

Dale is one of the top technologists in the industry and is currently running for the PPAI board. Support Dale at www.facebook.com/choosedale and follow him on twitter: @daledenham.
 

Selling Smarter

Rosalie Marcus
Whatever You Do, Don't ...
Sep 30, 2014

There are many things not to do as a promotional products sales professional, but there's one that's worth remembering that...



Kiwi's Coaching Corner

Paul  Kiewiet
When All Things Are Equal
Sep 25, 2014

When all things are equal, you better change the equation. You gotta have a competitive advantage. You need to stand...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time
Sep 24, 2014

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Playing the Price Game: It’s a Choice. Choose Wisely
Sep 22, 2014

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode...



Compliance Chat

Jeff Jacobs
Let Me Google That For You
Sep 19, 2014

On more than one occasion I have taken the easy road and asked a question of a colleague rather than...



Jeff's Rant

Jeff Solomon, MAS
ADD…on an (A)
Sep 18, 2014

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit...



Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Make It EPIC

 

Admit it, you are guilty. You use phrases you shouldn't. I'm not talking about saying "epic" when something cool happens like my 10 year old. I'm talking about the tired, abused, misused, and lame phrases.

For example (note, I didn't say like!):

  • I could care less

My biggest pet peeve. If you COULD care less, you actually care. So if you are going to say it, say it properly.

  • Uh

My worst college professor was my biology teacher. I couldn't listen to anything she said because every sentence had at least three "ums" or "uhs" in it. This is a complete annoyance for any conversation or worse a presenter. This is followed closely by

  • You know
This is just not necessary. Usually the people who use this phrase, well, you know, use it a lot (which by the way is a phrase that really should not be used but if you do use it, it is 2 words "a lot" not 1 "alot".)  Geez, I'm getting grumpy...
  • Just sayin'

This one is self explanatory. I hope.

  • Like
I can't stop myself from using this phrase but I do try. It's easier when writing but in conversations it solves so many transitions. We really need to find a better way.
  • At the end of the day

Calgon, take me away! This phrase became so overused in the dot com days of the late '90s. It was the way anyone with an idea would/could skip over all the details about why their stupid idea wouldn't work. The only acceptable time to use this phrase is when you are inviting someone to have a drink with you "at the end of the day."

  • It's not rocket science (or) It's not brain surgery

I'll admit it, I use this on occasion. But it is overused and usually by the same people to over simplify things rather than face the facts.

  • Actually or Literally

This one is a favorite of sales people and in particular technical sales people. If you see a software demonstration and the sales person says something along the lines of "You can actually do..." or "You can literally..." watch out. This usually means they are hiding something. Literally.

  • Apple to apple comparison

I'm not really tired of this one, but is comparing apples to apples a 1980s mac thing? Since Apple now has so many devices, how can they really be compared?

So, those are my issues, add your two cents below. I know most of you are thinking, what---ever... But, at the end of the day, it is not brain surgery to leave a comment so think outside the box unless you could care less, literally. Know that if you don't leave a comment, I could actually care less. Like, for sure. But if you do, make it Epic.

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