Promo Marketing

You will be automatically redirected to promomarketing in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

About Dale

Geiger CIO Dale Denham, MAS+ provides practical insights on how you can benefit from technology in no nonsense terms. Follow him on Twitter: @GeigerCIO.

 

Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Make It EPIC

 

Admit it, you are guilty. You use phrases you shouldn't. I'm not talking about saying "epic" when something cool happens like my 10 year old. I'm talking about the tired, abused, misused, and lame phrases.

For example (note, I didn't say like!):

  • I could care less

My biggest pet peeve. If you COULD care less, you actually care. So if you are going to say it, say it properly.

  • Uh

My worst college professor was my biology teacher. I couldn't listen to anything she said because every sentence had at least three "ums" or "uhs" in it. This is a complete annoyance for any conversation or worse a presenter. This is followed closely by

  • You know
This is just not necessary. Usually the people who use this phrase, well, you know, use it a lot (which by the way is a phrase that really should not be used but if you do use it, it is 2 words "a lot" not 1 "alot".)  Geez, I'm getting grumpy...
  • Just sayin'

This one is self explanatory. I hope.

  • Like
I can't stop myself from using this phrase but I do try. It's easier when writing but in conversations it solves so many transitions. We really need to find a better way.
  • At the end of the day

Calgon, take me away! This phrase became so overused in the dot com days of the late '90s. It was the way anyone with an idea would/could skip over all the details about why their stupid idea wouldn't work. The only acceptable time to use this phrase is when you are inviting someone to have a drink with you "at the end of the day."

  • It's not rocket science (or) It's not brain surgery

I'll admit it, I use this on occasion. But it is overused and usually by the same people to over simplify things rather than face the facts.

  • Actually or Literally

This one is a favorite of sales people and in particular technical sales people. If you see a software demonstration and the sales person says something along the lines of "You can actually do..." or "You can literally..." watch out. This usually means they are hiding something. Literally.

  • Apple to apple comparison

I'm not really tired of this one, but is comparing apples to apples a 1980s mac thing? Since Apple now has so many devices, how can they really be compared?

So, those are my issues, add your two cents below. I know most of you are thinking, what---ever... But, at the end of the day, it is not brain surgery to leave a comment so think outside the box unless you could care less, literally. Know that if you don't leave a comment, I could actually care less. Like, for sure. But if you do, make it Epic.

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: