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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Kiwi's Coaching Corner

Paul  Kiewiet
How Much Do You Care?
Dec 18, 2014

If you don’t care enough to figure out their pain, why should they care about you? Are you tired of...



Lights, Camera, Promotion!

Brittany Hahn
New-fashioned Writing Instruments
Dec 17, 2014

Writing helps me remember things way better than typing does. In "Write It Down, Make It Happen," author Henriette Anne...



Not So Technically Speaking

Dale Denham
Top Blogs of 2014
Dec 16, 2014

I have thoroughly enjoyed receiving emails and seeing comments on my different blogs in 2014. Hopefully, I have delivered some...



Compliance Chat

Jeff Jacobs
For Apple, It May Not Be the Money
Dec 12, 2014

You’ve probably heard the buzz created when Apple's attorneys contacted promotional products distributors last week. The issue is aftermarket charging...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In Too
Dec 11, 2014

Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I...



Selling Smarter

Rosalie Marcus
Year-end Tips to Increase Sales Now!
Dec 9, 2014

While some may be slacking off this time of year, savvy promotional products sales professionals know that it's not too...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
New Year's Revolutions
Dec 1, 2014

You’ve heard many times that the definition of insanity is to continue to do the same things and expect different...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Athletics and Business Intertwine to Show Life Lessons: Thoughts from an Athlete Parent
Nov 24, 2014

As I was growing up—and even to this day, I am very involved in athletics. As a high-schooler and through...



Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Marketing Mishaps: The lost message

 

Last week, viewers tuned in to the 12-12-12 Sandy Relief Concert, where music legends and other celebrities banded together to raise money for victims of Hurricane Sandy.

Billy Crystal, Leonardo DiCaprio, Chelsea Clinton and more were on hand to tell stories about the storm and take pledges for donations with plans for proceeds to be distributed among the Robin Hood Foundations. Through the healing component of music, New Jersey natives Bruce Springsteen and Jon Bon Jovi, Long Islander Billy Joel and New Yorker Alicia Keys performed medleys of crowd favorites. Other bands and artists, including The Who, Coldplay’s Chris Martin, the Rolling Stones, Paul McCartney and the surviving members of Nirvana (Dave Grohl and Krist Novoselic) did their part as well.

Finally, never one to be left out, Kanye West and his friend auto-tune showed up to the event. Whether you love him or hate him, Mr. West attracts attention and churns out hits. So, in the eyes of promoters, it made sense to add him to the lineup, right? I’m admittedly a fan, but the set was confusing at best. The setlist didn’t necessarily seem appropriate for the cause, the sound quality was poor and there was no connection between West and concertgoers. Even worse, West’s purpose and high-profile performance were overshadowed by something so trivial in comparison: a leather skirt. To be exact, a Riccardo Tisci Givenchy skirt that is part of the designer label’s men’s collection. West paired the skirt with black leggings, white sneakers and a perennial favorite in promotional apparel, the black hoodie. There’s even a Twitter account called “Kanye’s Skirt” (@KanyeWestSkirts)—granted, there are only three tweets posted and the skirt has eight followers. The point: If you think it, social media will bring it.

Is there such thing as negative publicity? It’s the rhetorical question for the ages, perhaps. The skirt certainly distracted from West’s lackluster performance, but isn’t there a time and a place to make such a bold fashion statement? Perhaps, something a little more understated would’ve fit the bill—let the music speak for itself and do what you came to do—promote a worthy cause and help people as they piece together and rebuild in Sandy’s devastating aftermath. Marketers, I’d love to hear your thoughts on this. When you prepare a large-scale event for clients (maybe it won’t be seen by billions, even though that would be fantastic), do you mull over every last detail from your attire to giveaways?

In the meantime, as a fun sidenote since this is my last blog before the holiday season’s finale, here are a few practical uses for leather in the promotional products industry. Enjoy!

Wenger Executive Leather Zippered Padfolio Bundle Set: Executive Leather Zippered Padfolio from Leed’s

 

 

Faux Leather Box-Chocolate Sea Salt Caramels & Pecan Turtles from Maple Ridge Farms

 

 

 

KBK Leather Journal from Rustico LLC
(Editor’s Note: Happy Holidays! In the spirit of classic rock, enjoy this little ditty from The Kinks.)

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