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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Kiwi's Coaching Corner

Paul  Kiewiet
Get Emotional
May 21, 2015

People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the...



Not So Technically Speaking

Dale Denham
5 Reasons Politics Is Like Sales
May 19, 2015

5 Reasons Politics is Like Sales: Sometimes the people making the decisions are not the people you are talking with....



Jeff's Rant

Jeff Solomon, MAS
One Key to Success in Life and Business
May 14, 2015

I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just...



Guest Blogs

Guest Contributor
How Can I Track the Profitability of a Purchase Order in Quickbooks?
May 8, 2015

QuickBooks allows you to set up purchase orders as jobs. A report of profitability by job can be run after...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business
May 4, 2015

There are many common keys to success in building a great business and building a great life. Over the next...



Lights, Camera, Promotion!

Brittany Hahn
The Worst Part of Waking Up
Apr 22, 2015

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Marketing Mishaps: The lost message

 

Last week, viewers tuned in to the 12-12-12 Sandy Relief Concert, where music legends and other celebrities banded together to raise money for victims of Hurricane Sandy.

Billy Crystal, Leonardo DiCaprio, Chelsea Clinton and more were on hand to tell stories about the storm and take pledges for donations with plans for proceeds to be distributed among the Robin Hood Foundations. Through the healing component of music, New Jersey natives Bruce Springsteen and Jon Bon Jovi, Long Islander Billy Joel and New Yorker Alicia Keys performed medleys of crowd favorites. Other bands and artists, including The Who, Coldplay’s Chris Martin, the Rolling Stones, Paul McCartney and the surviving members of Nirvana (Dave Grohl and Krist Novoselic) did their part as well.

Finally, never one to be left out, Kanye West and his friend auto-tune showed up to the event. Whether you love him or hate him, Mr. West attracts attention and churns out hits. So, in the eyes of promoters, it made sense to add him to the lineup, right? I’m admittedly a fan, but the set was confusing at best. The setlist didn’t necessarily seem appropriate for the cause, the sound quality was poor and there was no connection between West and concertgoers. Even worse, West’s purpose and high-profile performance were overshadowed by something so trivial in comparison: a leather skirt. To be exact, a Riccardo Tisci Givenchy skirt that is part of the designer label’s men’s collection. West paired the skirt with black leggings, white sneakers and a perennial favorite in promotional apparel, the black hoodie. There’s even a Twitter account called “Kanye’s Skirt” (@KanyeWestSkirts)—granted, there are only three tweets posted and the skirt has eight followers. The point: If you think it, social media will bring it.

Is there such thing as negative publicity? It’s the rhetorical question for the ages, perhaps. The skirt certainly distracted from West’s lackluster performance, but isn’t there a time and a place to make such a bold fashion statement? Perhaps, something a little more understated would’ve fit the bill—let the music speak for itself and do what you came to do—promote a worthy cause and help people as they piece together and rebuild in Sandy’s devastating aftermath. Marketers, I’d love to hear your thoughts on this. When you prepare a large-scale event for clients (maybe it won’t be seen by billions, even though that would be fantastic), do you mull over every last detail from your attire to giveaways?

In the meantime, as a fun sidenote since this is my last blog before the holiday season’s finale, here are a few practical uses for leather in the promotional products industry. Enjoy!

Wenger Executive Leather Zippered Padfolio Bundle Set: Executive Leather Zippered Padfolio from Leed’s

 

 

Faux Leather Box-Chocolate Sea Salt Caramels & Pecan Turtles from Maple Ridge Farms

 

 

 

KBK Leather Journal from Rustico LLC
(Editor’s Note: Happy Holidays! In the spirit of classic rock, enjoy this little ditty from The Kinks.)

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