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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Wisdom from Lady Gaga
Mar 2, 2015

I recently watched the Academy Awards and was amazed at Lady Gaga’s tribute to “The Sound of Music.” If you...



Kiwi's Coaching Corner

Paul  Kiewiet
Why Should They Choose You?
Feb 26, 2015

If you don’t know why customers should choose to work with you over all of their other options, how in...



Lights, Camera, Promotion!

Brittany Hahn
Leave Your Lover
Feb 25, 2015

Recruiting people to work for you is similar to finding a significant other. The person has to be confident but...



Not So Technically Speaking

Dale Denham
All Promise and No Reality
Feb 24, 2015

Good technology requires a good fit. A good fit requires a process to work with your technology. A new technology...



Compliance Chat

Jeff Jacobs
What's Your Biggest Business Threat?
Feb 20, 2015

We're beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed...



Jeff's Rant

Jeff Solomon, MAS
Suppliers, Where Are You? Distributors, Where Are You?
Feb 19, 2015

I am hardly an expert in the area of social media. In my personal online life, I will post pictures...



Selling Smarter

Rosalie Marcus
Feeling Reluctant?
Feb 17, 2015

Have you ever felt reluctant to make a sales call, follow up with a client or attend a networking event?...



Beyond Words

Rebecca Kollmann, MAS+
Give the Gift of Time
Feb 9, 2015

None of us have the time we’d like to accomplish what we need to get done. Time is a precious...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Marketing Mishaps: The lost message

 

Last week, viewers tuned in to the 12-12-12 Sandy Relief Concert, where music legends and other celebrities banded together to raise money for victims of Hurricane Sandy.

Billy Crystal, Leonardo DiCaprio, Chelsea Clinton and more were on hand to tell stories about the storm and take pledges for donations with plans for proceeds to be distributed among the Robin Hood Foundations. Through the healing component of music, New Jersey natives Bruce Springsteen and Jon Bon Jovi, Long Islander Billy Joel and New Yorker Alicia Keys performed medleys of crowd favorites. Other bands and artists, including The Who, Coldplay’s Chris Martin, the Rolling Stones, Paul McCartney and the surviving members of Nirvana (Dave Grohl and Krist Novoselic) did their part as well.

Finally, never one to be left out, Kanye West and his friend auto-tune showed up to the event. Whether you love him or hate him, Mr. West attracts attention and churns out hits. So, in the eyes of promoters, it made sense to add him to the lineup, right? I’m admittedly a fan, but the set was confusing at best. The setlist didn’t necessarily seem appropriate for the cause, the sound quality was poor and there was no connection between West and concertgoers. Even worse, West’s purpose and high-profile performance were overshadowed by something so trivial in comparison: a leather skirt. To be exact, a Riccardo Tisci Givenchy skirt that is part of the designer label’s men’s collection. West paired the skirt with black leggings, white sneakers and a perennial favorite in promotional apparel, the black hoodie. There’s even a Twitter account called “Kanye’s Skirt” (@KanyeWestSkirts)—granted, there are only three tweets posted and the skirt has eight followers. The point: If you think it, social media will bring it.

Is there such thing as negative publicity? It’s the rhetorical question for the ages, perhaps. The skirt certainly distracted from West’s lackluster performance, but isn’t there a time and a place to make such a bold fashion statement? Perhaps, something a little more understated would’ve fit the bill—let the music speak for itself and do what you came to do—promote a worthy cause and help people as they piece together and rebuild in Sandy’s devastating aftermath. Marketers, I’d love to hear your thoughts on this. When you prepare a large-scale event for clients (maybe it won’t be seen by billions, even though that would be fantastic), do you mull over every last detail from your attire to giveaways?

In the meantime, as a fun sidenote since this is my last blog before the holiday season’s finale, here are a few practical uses for leather in the promotional products industry. Enjoy!

Wenger Executive Leather Zippered Padfolio Bundle Set: Executive Leather Zippered Padfolio from Leed’s

 

 

Faux Leather Box-Chocolate Sea Salt Caramels & Pecan Turtles from Maple Ridge Farms

 

 

 

KBK Leather Journal from Rustico LLC
(Editor’s Note: Happy Holidays! In the spirit of classic rock, enjoy this little ditty from The Kinks.)

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