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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Kiwi's Coaching Corner

Paul  Kiewiet
How Much Do You Care?
Dec 18, 2014

If you don’t care enough to figure out their pain, why should they care about you? Are you tired of...



Lights, Camera, Promotion!

Brittany Hahn
New-fashioned Writing Instruments
Dec 17, 2014

Writing helps me remember things way better than typing does. In "Write It Down, Make It Happen," author Henriette Anne...



Not So Technically Speaking

Dale Denham
Top Blogs of 2014
Dec 16, 2014

I have thoroughly enjoyed receiving emails and seeing comments on my different blogs in 2014. Hopefully, I have delivered some...



Compliance Chat

Jeff Jacobs
For Apple, It May Not Be the Money
Dec 12, 2014

You’ve probably heard the buzz created when Apple's attorneys contacted promotional products distributors last week. The issue is aftermarket charging...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In Too
Dec 11, 2014

Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I...



Selling Smarter

Rosalie Marcus
Year-end Tips to Increase Sales Now!
Dec 9, 2014

While some may be slacking off this time of year, savvy promotional products sales professionals know that it's not too...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
New Year's Revolutions
Dec 1, 2014

You’ve heard many times that the definition of insanity is to continue to do the same things and expect different...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Athletics and Business Intertwine to Show Life Lessons: Thoughts from an Athlete Parent
Nov 24, 2014

As I was growing up—and even to this day, I am very involved in athletics. As a high-schooler and through...



Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Mint Green and Orange Slices

 

The high temperature today in Philadelphia is 62. I am elated. Though the official start date of spring is March 20, I thought I'd celebrate a bit earlier by clueing you into two new trends for spring and summer. They already exist in this industry so you don't need to wait for new catalogs to start selling.

Pastels
Pastels for babies and children are wonderful (just look at this adorable onesie from L.A. T Sportswear). Pastels for adults must be handled with caution. You do not want your clients or their consumers looking like overgrown children in their Easter wears. The best way to do this is to use mint green. The hue is gender neutral, can be formal or casual depending on how you style it, and comes in shades light enough to seem basic rather than a statement color. Baby blue and light pink are other good options.

Promotional apparel examples: Ladies' Long Sleeve Non-Iron Twill Shirt from SanMar, Unisex Fine Jersey Short Sleeve V-Neck from American Apparel, Baby Doll Long Sleeve Tee from Kavio!

Fruits
Kenzo showcased jewelry with walnuts and orange slices encased in resin or gold. This fruity trend is the perfect alternative to florals for spring (as any good fashionista knows, you need an alternative to florals), especially because it can continue throughout the year. Peanuts and watermelon for summer. Almonds and apples for fall. Chestnuts and cranberries for winter.

Promotional apparel examples: Adult Print Camp Shirts from M. Rubin & Sons Inc., Polyester Scarf from Buffalo Bay, Apple Bubble Necklace from Jetline

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