Promo Marketing

You will be automatically redirected to promomarketing in 20 seconds.
Skip this advertisement.

Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
'Can't' Is a Four-letter Word
Oct 5, 2015

Most of us learned the four-letter words we shouldn’t say when we were in school. We heard the words in...

Ask the Accountant

Harriet Gatter
Do I Have to Collect Sales Tax for Out-of-state Sales?
Oct 2, 2015

Question: Do I have to collect sales tax for out-of-state sales? It depends, and it's complicated. State governments would like...

Jeff's Rant

Jeff Solomon, MAS
What Can We Learn from The Artist Formerly Known as Prince?
Oct 1, 2015

Since I recently wrote a commentary titled 'Are You Too Old To Rock,' I thought I would share another thought from the...

Kiwi's Coaching Corner

Paul  Kiewiet
So What's Holding You Back?
Sep 24, 2015

Are you afraid to fail? Or are you afraid to get started because you might fail? The late TV preacher...

Lights, Camera, Promotion!

Brittany Hahn
The Mayor of Funkytown
Sep 23, 2015

Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On...

Not So Technically Speaking

Dale Denham
Think About What You Just Did
Sep 22, 2015

My son did something wrong, and I want him to learn so he doesn't repeat the same mistake. I hear...

Guest Blogs

Guest Contributor
Ask the Accountant
Jul 24, 2015

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a...

Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...

Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...

Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Running Like Rocky

On Sunday, I ran the Philadelphia Half Marathon. The course is basically a running tour of Philly and follows some of Rocky's course. Runners start at the Philadelphia Museum of Art, then run by City Hall, Independence Hall, the Schuylkill River and end back at by the Rocky steps (though not at the top of them). Here are the promotional products that were there to inspire your running programs. Plus, a list of what was missing so you can sell those goods next year.


The Bib
I love that the bib says my name in big, bold letters. People cheered "Go Colleen!" as I ran past and it was a great pick-me-up, especially around mile 10 when I high-fived someone dressed as Luigi (Mario was busy saving princesses or something).

The Shirt
Don't be fooled by the 26.2, I ran the half. I just have the full shirt. What I love about the shirt: the warm gray color, long-sleeved style and soft wicking material. What I don’t: The princess seams made the shirt much shorter than my other running tops. Many women wore it during the race so this was definitely not the general consensus. For me it was a lesson to ask for a men's XS in the future. Princess seams or not, having the course emblazoned on the back was a neat touch that not many races use.

The Bag
The drawstring bag boasts a mesh back, zippered pocket on the back, and clean and durable print. The green hue stands out from other more neutral bags. Many runners used the bags to pack their race gear for the day, which can be checked before starting the race. Using the drawstring bags from the event provided extra exposure for the brand, but no worries for the runners if the bags were to be ruined while they ran.

The Blanket
The Mylar blanket (aka space blanket) made my run feel more official than the Rock 'n' Roll Half. A runner wrapped in the space blanket seems like a standard post-marathon/half marathon image, like a "You made it!" gesture. It was also necessary because as soon as I stopped moving, the 40-degree weather hit me and I needed the extra layer.

The Medal
While lacking in glitter (unfortunately), the medal did have an interesting oval shape and an imprinted ribbon, which the Rock 'n' Roll Half did not. The slogans "Redefine Possible" and "BEST:TIME of Your Life" stand out against the red and black backdrops.

NYC Marathoners
Around 3,000 runners from the canceled NYC marathon competed in the Philadelphia race. Most wore the orange shirts from the New York race, which encouraged cheers in the crowd for the Sandy-impacted runners.

Proper Signage at the Expo
They had signs saying "Shirt Pick-up," but not for bags or bibs. Some signs were handwritten. I would not be surprised if Hurricane Sandy had an impact on getting these signs finished on time, but something to think of for the future anyway.

Free Samples in Race Bags
One of the event sponsors was Clif Bar for its shot energy gels and shot bloks, but runners did not receive samples in the bags. I think it was a missed opportunity to market their brand, especially since competitor Gatorade had a booth at the Expo and was likely giving out samples.

An Imprinted Shirt for Me
Whenever I compete in races, I think of good ideas for things to wear to the next run I do. Inevitably, I either forget or don't have time to cobble together my imprinted shirt before race day. My current dream look is a bright pink tech shirt that says, "Who run the world? Girls!" That song always makes me feel powerful and it was on repeat in my head as I ran. If anyone wants to volunteer to create that, I won't object. I'll shop around at the PPAI Expo to find the best shirt for my next run.


Click here to leave a comment...
Comment *
Most Recent Comments: