Promo Marketing

You will be automatically redirected to promomarketing in 20 seconds.
Skip this advertisement.

Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.

Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...

Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...

The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....

Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...

Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...

Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...

Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...


Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Running Like Rocky

On Sunday, I ran the Philadelphia Half Marathon. The course is basically a running tour of Philly and follows some of Rocky's course. Runners start at the Philadelphia Museum of Art, then run by City Hall, Independence Hall, the Schuylkill River and end back at by the Rocky steps (though not at the top of them). Here are the promotional products that were there to inspire your running programs. Plus, a list of what was missing so you can sell those goods next year.


The Bib
I love that the bib says my name in big, bold letters. People cheered "Go Colleen!" as I ran past and it was a great pick-me-up, especially around mile 10 when I high-fived someone dressed as Luigi (Mario was busy saving princesses or something).

The Shirt
Don't be fooled by the 26.2, I ran the half. I just have the full shirt. What I love about the shirt: the warm gray color, long-sleeved style and soft wicking material. What I don’t: The princess seams made the shirt much shorter than my other running tops. Many women wore it during the race so this was definitely not the general consensus. For me it was a lesson to ask for a men's XS in the future. Princess seams or not, having the course emblazoned on the back was a neat touch that not many races use.

The Bag
The drawstring bag boasts a mesh back, zippered pocket on the back, and clean and durable print. The green hue stands out from other more neutral bags. Many runners used the bags to pack their race gear for the day, which can be checked before starting the race. Using the drawstring bags from the event provided extra exposure for the brand, but no worries for the runners if the bags were to be ruined while they ran.

The Blanket
The Mylar blanket (aka space blanket) made my run feel more official than the Rock 'n' Roll Half. A runner wrapped in the space blanket seems like a standard post-marathon/half marathon image, like a "You made it!" gesture. It was also necessary because as soon as I stopped moving, the 40-degree weather hit me and I needed the extra layer.

The Medal
While lacking in glitter (unfortunately), the medal did have an interesting oval shape and an imprinted ribbon, which the Rock 'n' Roll Half did not. The slogans "Redefine Possible" and "BEST:TIME of Your Life" stand out against the red and black backdrops.

NYC Marathoners
Around 3,000 runners from the canceled NYC marathon competed in the Philadelphia race. Most wore the orange shirts from the New York race, which encouraged cheers in the crowd for the Sandy-impacted runners.

Proper Signage at the Expo
They had signs saying "Shirt Pick-up," but not for bags or bibs. Some signs were handwritten. I would not be surprised if Hurricane Sandy had an impact on getting these signs finished on time, but something to think of for the future anyway.

Free Samples in Race Bags
One of the event sponsors was Clif Bar for its shot energy gels and shot bloks, but runners did not receive samples in the bags. I think it was a missed opportunity to market their brand, especially since competitor Gatorade had a booth at the Expo and was likely giving out samples.

An Imprinted Shirt for Me
Whenever I compete in races, I think of good ideas for things to wear to the next run I do. Inevitably, I either forget or don't have time to cobble together my imprinted shirt before race day. My current dream look is a bright pink tech shirt that says, "Who run the world? Girls!" That song always makes me feel powerful and it was on repeat in my head as I ran. If anyone wants to volunteer to create that, I won't object. I'll shop around at the PPAI Expo to find the best shirt for my next run.


Click here to leave a comment...
Comment *
Most Recent Comments: