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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Kiwi's Coaching Corner

Paul  Kiewiet
Quit Trying to Be Everything to Everyone
Jul 2, 2015

Ever think about how much more you could accomplish if you would focus on less? Get out of the idea...



Not So Technically Speaking

Dale Denham
30 Days With a Macbook Air
Jun 30, 2015

Until 30 days ago, I had never used a Macintosh for more than a few minutes to do a specific...



Guest Blogs

Guest Contributor
Do I Have to Buy QuickBooks Premier Software Every Year?
Jun 26, 2015

No; currently, QuickBooks Premier is a desktop software and not a subscription service. That means that when you buy the...



Jeff's Rant

Jeff Solomon, MAS
What Do You and Your Company Represent?
Jun 25, 2015

I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my...



Lights, Camera, Promotion!

Brittany Hahn
You Don't Need Vacation Days
Jun 10, 2015

Business Insider, Forbes and CBS News all report that taking vacation is good for you and the company you work...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business – Key 2: Find Your Passion
Jun 1, 2015

Do what you love and love what you do, and you will never work another day in your life.
...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



My Favorite Promotion ... "You Know What It Is"

 
Happy (early) Thanksgiving, everyone! To mark the official start of the holiday season (in two days, it will be acceptable to listen to holiday music if you’re into that), I thought I’d write a little blog about one of my favorite promotions.

I was born and raised in the Philadelphia area, but I am a fan of Pittsburgh sports teams. It’s not a random decision—my father grew up in the Steel City. This past weekend, I had the opportunity to make the six-hour drive to visit family and take in the Steelers/Ravens game at Heinz Field. Even though the game didn’t end in my favor, it was still a great time. The stadium is beautiful and filled with old relics, Vince Lombardi trophies (sorry, Eagles fans) and a spectacular view of the Pittsburgh Skyline.

When attending a Steelers game in November, there are several items to bring along:
• Layers of clothing (e.g., coats, hats, scarves, gloves, etc.)
• Your game face
• Your Terrible Towel

Even if you support another team, I’m fairly confident you’re familiar with the Terrible Towel. For those of you who are not, the Terrible Towel is a black and gold rally towel created in 1975 by then Steelers radio broadcaster Myron Cope. It is arguably the most famous sports rally towel in use and has undergone some slight redesigns since its inception including the release of a pink version in October 2009 to promote Breast Cancer Awareness. For a complete history of the Terrible Towel, visit the Steelers website.

I own two towels. One is the original black and gold towel; the other is still black and gold (our team colors), but commemorates the Steelers Super Bowl XIV victory over the Arizona Cardinals in 2009. I made sure to pack both of them before I left for my big trip. The Terrible Towel is more than just a promotional item—it’s a symbol of unity, identity and fun. It was an awesome sight to see thousands of towels being waved during the game under the bright lights on Sunday evening. We waved them in celebration, we waved them as a sign of encouragement and we waved them as friends (we did not wave them when Jacoby Jones returned a punt for a touchdown). In my opinion, this is the true definition of a successful promotion. It’s more than a rally towel bearing a logo; it carries emotional significance. What are some of your favorite promotions?

For your viewing pleasure, here are a few pictures I wanted to share:

The Original Terrible Towel


Super Bowl XIV Terrible Towel


Terrible Towel Camaraderie at Heinz Field (11.18.12)


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