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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Not So Technically Speaking

Dale Denham
7 Truths About Electronic Communication in the Promotional Products Industry
Jul 29, 2014

Suppliers and distributors are finally moving forward in improving electronic communications. While there are plenty of hurdles still to overcome,...



Compliance Chat

Jeff Jacobs
So You've Got a Recall. What Now?
Jul 25, 2014

It wasn't very long ago, working as a promotional products end-user client that I thought of product safety as pretty...



Jeff's Rant

Jeff Solomon, MAS
Maintaining Profitability—Part 1
Jul 24, 2014

The news of a well-known supplier with a long history closing their doors stunned the industry recently. This isn’t the...



Selling Smarter

Rosalie Marcus
What's in Your T-shirt Drawer?
Jul 22, 2014

The imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities....



Kiwi's Coaching Corner

Paul  Kiewiet
What? What? What? (Ask 'What?' Three Times) Part 3 of 'Get Curious About Your Business'
Jul 17, 2014

Most of us never plan. We don’t plan to fail. We don’t plan to succeed either. The purpose of this...



Beyond Words

Rebecca Kollmann, MAS+
Group Text
Jul 14, 2014

Group texts fall into the same category as "reply to all" in an email. They have their place, but should...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Are You Suffering from Calculator-itis?
Jul 7, 2014

Are you suffering from calculator-itis? Calculator-itis is a common symptom among salespeople. Most of us suffer from this more than...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Presentation Keys are Essential to Your Ultimate Success
May 29, 2014

As a speaker, it is imperative to follow a certain set of standards to stay on top of my game....



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



My Favorite Promotion ... "You Know What It Is"

 
Happy (early) Thanksgiving, everyone! To mark the official start of the holiday season (in two days, it will be acceptable to listen to holiday music if you’re into that), I thought I’d write a little blog about one of my favorite promotions.

I was born and raised in the Philadelphia area, but I am a fan of Pittsburgh sports teams. It’s not a random decision—my father grew up in the Steel City. This past weekend, I had the opportunity to make the six-hour drive to visit family and take in the Steelers/Ravens game at Heinz Field. Even though the game didn’t end in my favor, it was still a great time. The stadium is beautiful and filled with old relics, Vince Lombardi trophies (sorry, Eagles fans) and a spectacular view of the Pittsburgh Skyline.

When attending a Steelers game in November, there are several items to bring along:
• Layers of clothing (e.g., coats, hats, scarves, gloves, etc.)
• Your game face
• Your Terrible Towel

Even if you support another team, I’m fairly confident you’re familiar with the Terrible Towel. For those of you who are not, the Terrible Towel is a black and gold rally towel created in 1975 by then Steelers radio broadcaster Myron Cope. It is arguably the most famous sports rally towel in use and has undergone some slight redesigns since its inception including the release of a pink version in October 2009 to promote Breast Cancer Awareness. For a complete history of the Terrible Towel, visit the Steelers website.

I own two towels. One is the original black and gold towel; the other is still black and gold (our team colors), but commemorates the Steelers Super Bowl XIV victory over the Arizona Cardinals in 2009. I made sure to pack both of them before I left for my big trip. The Terrible Towel is more than just a promotional item—it’s a symbol of unity, identity and fun. It was an awesome sight to see thousands of towels being waved during the game under the bright lights on Sunday evening. We waved them in celebration, we waved them as a sign of encouragement and we waved them as friends (we did not wave them when Jacoby Jones returned a punt for a touchdown). In my opinion, this is the true definition of a successful promotion. It’s more than a rally towel bearing a logo; it carries emotional significance. What are some of your favorite promotions?

For your viewing pleasure, here are a few pictures I wanted to share:

The Original Terrible Towel


Super Bowl XIV Terrible Towel


Terrible Towel Camaraderie at Heinz Field (11.18.12)


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