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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...



Jeff's Rant

Jeff Solomon, MAS
Discover the Truth About Bad Companies!
Apr 3, 2014

Responding to a need in our industry, a group of savvy distributors and suppliers have come together to create a...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



My Favorite Promotion ... "You Know What It Is"

 
Happy (early) Thanksgiving, everyone! To mark the official start of the holiday season (in two days, it will be acceptable to listen to holiday music if you’re into that), I thought I’d write a little blog about one of my favorite promotions.

I was born and raised in the Philadelphia area, but I am a fan of Pittsburgh sports teams. It’s not a random decision—my father grew up in the Steel City. This past weekend, I had the opportunity to make the six-hour drive to visit family and take in the Steelers/Ravens game at Heinz Field. Even though the game didn’t end in my favor, it was still a great time. The stadium is beautiful and filled with old relics, Vince Lombardi trophies (sorry, Eagles fans) and a spectacular view of the Pittsburgh Skyline.

When attending a Steelers game in November, there are several items to bring along:
• Layers of clothing (e.g., coats, hats, scarves, gloves, etc.)
• Your game face
• Your Terrible Towel

Even if you support another team, I’m fairly confident you’re familiar with the Terrible Towel. For those of you who are not, the Terrible Towel is a black and gold rally towel created in 1975 by then Steelers radio broadcaster Myron Cope. It is arguably the most famous sports rally towel in use and has undergone some slight redesigns since its inception including the release of a pink version in October 2009 to promote Breast Cancer Awareness. For a complete history of the Terrible Towel, visit the Steelers website.

I own two towels. One is the original black and gold towel; the other is still black and gold (our team colors), but commemorates the Steelers Super Bowl XIV victory over the Arizona Cardinals in 2009. I made sure to pack both of them before I left for my big trip. The Terrible Towel is more than just a promotional item—it’s a symbol of unity, identity and fun. It was an awesome sight to see thousands of towels being waved during the game under the bright lights on Sunday evening. We waved them in celebration, we waved them as a sign of encouragement and we waved them as friends (we did not wave them when Jacoby Jones returned a punt for a touchdown). In my opinion, this is the true definition of a successful promotion. It’s more than a rally towel bearing a logo; it carries emotional significance. What are some of your favorite promotions?

For your viewing pleasure, here are a few pictures I wanted to share:

The Original Terrible Towel


Super Bowl XIV Terrible Towel


Terrible Towel Camaraderie at Heinz Field (11.18.12)


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