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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Compliance Chat

Jeff Jacobs
Draw Your Attention to Drawstrings
Oct 17, 2014

I guess it has something to do with the time of year. The weather in much of the U.S. begins...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In But Why Should You Care?
Oct 16, 2014

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Selling Smarter

Rosalie Marcus
How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part One
Oct 14, 2014

In today's highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here are five ways...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The Dash Between Two Dates
Oct 6, 2014

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives...



Beyond Words

Rebecca Kollmann, MAS+
Going Direct
Oct 13, 2014

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going...



Kiwi's Coaching Corner

Paul  Kiewiet
Why Are You Doing This?
Oct 9, 2014

Do you have a clear understanding of why you are in this business? And please, don’t tell me you’re in...



Not So Technically Speaking

Dale Denham
Yes, We Should Be Scared About Bad USB Drives
Oct 7, 2014

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time
Sep 24, 2014

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Playing the Price Game: It’s a Choice. Choose Wisely
Sep 22, 2014

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Distributors, Can You Handle This: Capturing the Looks of Destiny’s Child

 
After all the build-up, Super Bowl XLVII is over. It was a night filled with emotional performances, stadium blackouts and a Baltimore Ravens’ victory. However, my Twitter feed was all about the “Beyoncé Bowl.”

Beyoncé has been creating a buzz ever since she was announced as this year’s halftime act. Critics speculated about a possible Destiny’s Child reunion. It was on; it was off. Who could really say? In reality, it was probably one of the worst kept secrets of the Super Bowl.

The performance began as Beyoncé appeared on a raising platform. Dressed in a leather jacket with padded shoulders and a short puffy skirt (no gold in sight!), Beyoncé commanded the stage. She quickly shed the jacket and tore off the skirt, which revealed lacy ruffles that looked almost doily-like. Backed by an all-female band, the bootylicious singer did a lot of hair whipping, shaking and sangin’. 

If you blinked, you missed the big reveal of her former Destiny’s Child cohorts, Kelly Rowland and Michelle Williams. And even if you didn’t blink, you probably didn’t hear them thanks to low microphone volume. Love ‘em or hate ‘em, Destiny’s Child was one of the best-selling girl groups of all time. On Sunday night, many fans were reminded of the special role the women played in their lives. Really, who else are you going to listen to for tips on dating, being independent and other important stuff?

To celebrate the Destiny Child legacy, The Cut compiled a slide show of the group’s greatest style moments (note: bedazzled bikini tops and cowgirl hats included). If your clients want to incorporate some of these looks into their promotional wardrobe, here are some suggestions.

Go for the Gold
The “fun question” on many Super Bowl pools asked participants to guess if Beyoncé would sport a gold ensemble (or at the very least, a gold accessory). While the singer opted for black, gold is a longtime staple in her wardrobe. Not ready to dip yourself in gold from head-to-toe? Start out small with the Teramo Metallic Tote from Logomark. (For the record, I got that question right.)
Hats Off to You
Why choose between sequins and fedoras when you can have BOTH? Pair Jacobson Hat’s Sequin Fedora with some blinged out gloves for a classic Beyoncé-Michael Jackson-influenced look.
Calm, Cool and Collected
The members of Destiny’s Child occasionally evoked their sporty side. Your clients can do the same with the Bella Baby Rib Raglan Cap Sleeve Tee from Imprints Wholesale. The shirt features contrasting cap sleeves and set-on narrow binding around the neck. For the complete Destiny’s Child feel, make your own “V-neck” with a pair of scissors.


A United Front
Nothing screams “Girl Group” more than matching denim ensembles. There are photographs to prove it. Establish some unity with Custom Jeans from Macro Industries. If you want to get crazy, there are plenty of promotional denim bucket hats to go with it.


Suit Up
Destiny’s Child often touted “girl power.” For dramatic effect, the girls did so in a suit. Be seen and heard at your next meeting in Edwards Garment’s Stripe Suit Coat Poly/Wool.


(Editor’s Note: Beyoncé gave it a good shot, but no one will ever top Prince’s halftime performance—except maybe the Bissel Kitty Halftime Show on Puppy Bowl. MAYBE.)

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