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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...

Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...

Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....

Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...

The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....

Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...

Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...


Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Distributors, Can You Handle This: Capturing the Looks of Destiny’s Child

After all the build-up, Super Bowl XLVII is over. It was a night filled with emotional performances, stadium blackouts and a Baltimore Ravens’ victory. However, my Twitter feed was all about the “Beyoncé Bowl.”

Beyoncé has been creating a buzz ever since she was announced as this year’s halftime act. Critics speculated about a possible Destiny’s Child reunion. It was on; it was off. Who could really say? In reality, it was probably one of the worst kept secrets of the Super Bowl.

The performance began as Beyoncé appeared on a raising platform. Dressed in a leather jacket with padded shoulders and a short puffy skirt (no gold in sight!), Beyoncé commanded the stage. She quickly shed the jacket and tore off the skirt, which revealed lacy ruffles that looked almost doily-like. Backed by an all-female band, the bootylicious singer did a lot of hair whipping, shaking and sangin’. 

If you blinked, you missed the big reveal of her former Destiny’s Child cohorts, Kelly Rowland and Michelle Williams. And even if you didn’t blink, you probably didn’t hear them thanks to low microphone volume. Love ‘em or hate ‘em, Destiny’s Child was one of the best-selling girl groups of all time. On Sunday night, many fans were reminded of the special role the women played in their lives. Really, who else are you going to listen to for tips on dating, being independent and other important stuff?

To celebrate the Destiny Child legacy, The Cut compiled a slide show of the group’s greatest style moments (note: bedazzled bikini tops and cowgirl hats included). If your clients want to incorporate some of these looks into their promotional wardrobe, here are some suggestions.

Go for the Gold
The “fun question” on many Super Bowl pools asked participants to guess if Beyoncé would sport a gold ensemble (or at the very least, a gold accessory). While the singer opted for black, gold is a longtime staple in her wardrobe. Not ready to dip yourself in gold from head-to-toe? Start out small with the Teramo Metallic Tote from Logomark. (For the record, I got that question right.)
Hats Off to You
Why choose between sequins and fedoras when you can have BOTH? Pair Jacobson Hat’s Sequin Fedora with some blinged out gloves for a classic Beyoncé-Michael Jackson-influenced look.
Calm, Cool and Collected
The members of Destiny’s Child occasionally evoked their sporty side. Your clients can do the same with the Bella Baby Rib Raglan Cap Sleeve Tee from Imprints Wholesale. The shirt features contrasting cap sleeves and set-on narrow binding around the neck. For the complete Destiny’s Child feel, make your own “V-neck” with a pair of scissors.

A United Front
Nothing screams “Girl Group” more than matching denim ensembles. There are photographs to prove it. Establish some unity with Custom Jeans from Macro Industries. If you want to get crazy, there are plenty of promotional denim bucket hats to go with it.

Suit Up
Destiny’s Child often touted “girl power.” For dramatic effect, the girls did so in a suit. Be seen and heard at your next meeting in Edwards Garment’s Stripe Suit Coat Poly/Wool.

(Editor’s Note: Beyoncé gave it a good shot, but no one will ever top Prince’s halftime performance—except maybe the Bissel Kitty Halftime Show on Puppy Bowl. MAYBE.)

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