Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.


Kiwi's Coaching Corner

Paul  Kiewiet
How Much Do You Care?
Dec 18, 2014

If you don’t care enough to figure out their pain, why should they care about you? Are you tired of...

Lights, Camera, Promotion!

Brittany Hahn
New-fashioned Writing Instruments
Dec 17, 2014

Writing helps me remember things way better than typing does. In "Write It Down, Make It Happen," author Henriette Anne...

Not So Technically Speaking

Dale Denham
Top Blogs of 2014
Dec 16, 2014

I have thoroughly enjoyed receiving emails and seeing comments on my different blogs in 2014. Hopefully, I have delivered some...

Compliance Chat

Jeff Jacobs
For Apple, It May Not Be the Money
Dec 12, 2014

You’ve probably heard the buzz created when Apple's attorneys contacted promotional products distributors last week. The issue is aftermarket charging...

Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In Too
Dec 11, 2014

Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I...

Selling Smarter

Rosalie Marcus
Year-end Tips to Increase Sales Now!
Dec 9, 2014

While some may be slacking off this time of year, savvy promotional products sales professionals know that it's not too...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
New Year's Revolutions
Dec 1, 2014

You’ve heard many times that the definition of insanity is to continue to do the same things and expect different...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Athletics and Business Intertwine to Show Life Lessons: Thoughts from an Athlete Parent
Nov 24, 2014

As I was growing up—and even to this day, I am very involved in athletics. As a high-schooler and through...

Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...

Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Short Q&A with Proforma's Greg Muzzillo

On April 13, Proforma announced the launch of a large new marketing program for its owners, aptly titled the "Demand Generation Program." The original press release can be read here, but essentially the marketing initiative is designed to bring in new, untapped clients for Proforma distributors.

I thought a little extra information on the program might be interesting, and thankfully, Greg Muzzillo, founder of Proforma, was kind enough to take some time out of his busy day to answer a few of my follow-up questions.

PM: Could you tell me a little more about how the program is going to work? How is the Demand Generation Program going to go about finding leads?

GM: Historically we have spent millions of dollars on award-winning "push marketing" tools to enable our members to reach their end-user customers and prospects. Our Demand Generation Program is a "pull marketing" strategy. We have invested significant resources in software, e-commerce and direct-mail marketing tools targeting millions of end-user prospects and creating awareness, messaging and communications to drive warm leads and increased sales to our owners.

By fostering awareness and nurturing a relationship with millions of end-user prospects, we are taking steps toward achieving our mission of becoming the brand and market leader in our industry.

PM: Is social networking going to have a role in this program? Why/why not, and how will you be using it?

GM: Outside of our traditional social media networking presence, this program will not tie directly into our social media efforts. It is more about attracting attention through e-mail campaigns. Of course, if recipients are interested, they will be able to easily follow and connect with us via social media if they choose.

What made you decide that now was the time to launch such a program?

GM: At Proforma, we are focused on becoming the preeminent brand in the industry. We have been extremely successful at allowing our owners to stay top of mind within their current accounts through award-winning push marketing campaigns. Our exponential growth has given us the monetary resources to invest millions in additional sales and marketing tools. These tools are geared at securing better appointments and bigger sales for our owners.

The launch of the Demand Generation Program is just one example of our proactive approach toward providing our distributor members with the comprehensive resources they need to grow and maintain successful businesses.

What kinds of expectations do you have for the program? How do you see it evolving over time, and what place do you think it will eventually have in Proforma's marketing efforts overall?

GM: Demand generation is the next wave in marketing and sales support, and I have high expectations for the program. By reaching millions of end-user prospects, we will be able to generate millions of dollars in sales for our owners on an annual basis. This program will play an instrumental role in increasing our brand recognition and paving the way for becoming the brand and market leader.

The program is the perfect complement to our current marketing campaigns, tools and resources as it adds a pull marketing element to our traditional push marketing efforts.


Click here to leave a comment...
Comment *
Most Recent Comments: