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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.


Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...

Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....

Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...

The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....

Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...

Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...

Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...


Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Short Q&A with Proforma's Greg Muzzillo

On April 13, Proforma announced the launch of a large new marketing program for its owners, aptly titled the "Demand Generation Program." The original press release can be read here, but essentially the marketing initiative is designed to bring in new, untapped clients for Proforma distributors.

I thought a little extra information on the program might be interesting, and thankfully, Greg Muzzillo, founder of Proforma, was kind enough to take some time out of his busy day to answer a few of my follow-up questions.

PM: Could you tell me a little more about how the program is going to work? How is the Demand Generation Program going to go about finding leads?

GM: Historically we have spent millions of dollars on award-winning "push marketing" tools to enable our members to reach their end-user customers and prospects. Our Demand Generation Program is a "pull marketing" strategy. We have invested significant resources in software, e-commerce and direct-mail marketing tools targeting millions of end-user prospects and creating awareness, messaging and communications to drive warm leads and increased sales to our owners.

By fostering awareness and nurturing a relationship with millions of end-user prospects, we are taking steps toward achieving our mission of becoming the brand and market leader in our industry.

PM: Is social networking going to have a role in this program? Why/why not, and how will you be using it?

GM: Outside of our traditional social media networking presence, this program will not tie directly into our social media efforts. It is more about attracting attention through e-mail campaigns. Of course, if recipients are interested, they will be able to easily follow and connect with us via social media if they choose.

What made you decide that now was the time to launch such a program?

GM: At Proforma, we are focused on becoming the preeminent brand in the industry. We have been extremely successful at allowing our owners to stay top of mind within their current accounts through award-winning push marketing campaigns. Our exponential growth has given us the monetary resources to invest millions in additional sales and marketing tools. These tools are geared at securing better appointments and bigger sales for our owners.

The launch of the Demand Generation Program is just one example of our proactive approach toward providing our distributor members with the comprehensive resources they need to grow and maintain successful businesses.

What kinds of expectations do you have for the program? How do you see it evolving over time, and what place do you think it will eventually have in Proforma's marketing efforts overall?

GM: Demand generation is the next wave in marketing and sales support, and I have high expectations for the program. By reaching millions of end-user prospects, we will be able to generate millions of dollars in sales for our owners on an annual basis. This program will play an instrumental role in increasing our brand recognition and paving the way for becoming the brand and market leader.

The program is the perfect complement to our current marketing campaigns, tools and resources as it adds a pull marketing element to our traditional push marketing efforts.


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