Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.


Compliance Chat

Jeff Jacobs
Let Me Google That For You
Sep 19, 2014

On more than one occasion I have taken the easy road and asked a question of a colleague rather than...

Jeff's Rant

Jeff Solomon, MAS
ADD…on an (A)
Sep 18, 2014

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit...

Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....

Kiwi's Coaching Corner

Paul  Kiewiet
Focus or Discipline?
Sep 11, 2014

A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing...

Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...

Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Short Q&A with Proforma's Greg Muzzillo

On April 13, Proforma announced the launch of a large new marketing program for its owners, aptly titled the "Demand Generation Program." The original press release can be read here, but essentially the marketing initiative is designed to bring in new, untapped clients for Proforma distributors.

I thought a little extra information on the program might be interesting, and thankfully, Greg Muzzillo, founder of Proforma, was kind enough to take some time out of his busy day to answer a few of my follow-up questions.

PM: Could you tell me a little more about how the program is going to work? How is the Demand Generation Program going to go about finding leads?

GM: Historically we have spent millions of dollars on award-winning "push marketing" tools to enable our members to reach their end-user customers and prospects. Our Demand Generation Program is a "pull marketing" strategy. We have invested significant resources in software, e-commerce and direct-mail marketing tools targeting millions of end-user prospects and creating awareness, messaging and communications to drive warm leads and increased sales to our owners.

By fostering awareness and nurturing a relationship with millions of end-user prospects, we are taking steps toward achieving our mission of becoming the brand and market leader in our industry.

PM: Is social networking going to have a role in this program? Why/why not, and how will you be using it?

GM: Outside of our traditional social media networking presence, this program will not tie directly into our social media efforts. It is more about attracting attention through e-mail campaigns. Of course, if recipients are interested, they will be able to easily follow and connect with us via social media if they choose.

What made you decide that now was the time to launch such a program?

GM: At Proforma, we are focused on becoming the preeminent brand in the industry. We have been extremely successful at allowing our owners to stay top of mind within their current accounts through award-winning push marketing campaigns. Our exponential growth has given us the monetary resources to invest millions in additional sales and marketing tools. These tools are geared at securing better appointments and bigger sales for our owners.

The launch of the Demand Generation Program is just one example of our proactive approach toward providing our distributor members with the comprehensive resources they need to grow and maintain successful businesses.

What kinds of expectations do you have for the program? How do you see it evolving over time, and what place do you think it will eventually have in Proforma's marketing efforts overall?

GM: Demand generation is the next wave in marketing and sales support, and I have high expectations for the program. By reaching millions of end-user prospects, we will be able to generate millions of dollars in sales for our owners on an annual basis. This program will play an instrumental role in increasing our brand recognition and paving the way for becoming the brand and market leader.

The program is the perfect complement to our current marketing campaigns, tools and resources as it adds a pull marketing element to our traditional push marketing efforts.


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