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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.


Ask the Accountant

Harriet Gatter
Do I Have to Collect Sales Tax for Out-of-state Sales?
Oct 2, 2015

Question: Do I have to collect sales tax for out-of-state sales? It depends, and it's complicated. State governments would like...

Kiwi's Coaching Corner

Paul  Kiewiet
The Only Marketing You Need
Oct 8, 2015

Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Being Bob Hope: Becoming an Iconic Brand Superstar
Oct 7, 2015

Those of you who know me personally know that I am a film buff, and classic comedy historian and collector....

Not So Technically Speaking

Dale Denham
7 Pieces of Advice Before Upgrading
Oct 6, 2015

Most everyone wants the latest and greatest upgrade to technology, especially when it’s a free update, like Windows 10 or...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
'Can't' Is a Four-letter Word
Oct 5, 2015

Most of us learned the four-letter words we shouldn’t say when we were in school. We heard the words in...

Jeff's Rant

Jeff Solomon, MAS
What Can We Learn from The Artist Formerly Known as Prince?
Oct 1, 2015

Since I recently wrote a commentary titled 'Are You Too Old To Rock,' I thought I would share another thought from the...

Lights, Camera, Promotion!

Brittany Hahn
The Mayor of Funkytown
Sep 23, 2015

Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On...

Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...

Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...

Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...

Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Quick and Easy 2012 Election Information

Election day is tomorrow! If you're planning on voting, below is a bunch of information to help answer any questions you may have about the candidates. Where they stand on business issues, who told the most hilarious, soul-obliterating lies about what, who these strange, vaguely menacing plutocrats running for congress are-you know, all the standard election-day fun stuff.

Happy voting everyone! May your voting lines be short and your proctors competent!

Where the Candidates Stand on Economic Issues

From the Boston Globe. Decent chunk devoted to small-business policy here. Also, health care, free trade and labor.

Politifact and
The two most popular fact-check organizations. I prefer Politifact due to its use of sad lying-Obama faces and flame-engulfed Romney lies, but despite an inequality in delightful photoshop work, both sites are pretty solid for truth-seeking. Each site is running an election-day synopsis of the worst lies of the campaign, should you feel a need to cultivate 4,000% more cynicism in your life.

Wikipedia Directory on all 2012 Senate Elections
I die a little inside every time I source Wikipedia, but this list of Senate candidates is so easy-to-use it would be a shame not to link. Click your state to see what, if any, seats are up for grabs, and then click any names you want to start learning about. Then, commence Googling until you've learned all you care to learn. Of similar value, the Wikipedia directory of all 2012 House seats for this election.

Thanks for reading guys, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: I'm already planning the iced coffee I'm going to get before voting. (I always get stressed out on election day, and because I'm 6 years old, a preemptive treat-reward successfully calms me down 100% of the time. Take that long lines and the threat of crumbling democracy!)


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