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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Compliance Chat

Jeff Jacobs
Let Me Google That For You
Sep 19, 2014

On more than one occasion I have taken the easy road and asked a question of a colleague rather than...



Jeff's Rant

Jeff Solomon, MAS
ADD…on an (A)
Sep 18, 2014

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit...



Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....



Kiwi's Coaching Corner

Paul  Kiewiet
Focus or Discipline?
Sep 11, 2014

A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing...



Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Resolutions for 2013

 

Hey everyone! Long time no blog! Sorry about that. I've been on the road a lot this last month, and also trying to write 4,000 things at once. It was not a good combination, as I'm sure you can imagine. And now I'm off this week for PPAI Vegas, so hooray, MORE TRAVEL! But, I do have a little downtime today, so I thought I would share some of my 2013 work resolutions with you all. Boring? Exciting? Who can say? All I know is I always like reading yearly resolutions from the writers I follow online, so hopefully I can deliver a similarly interesting experience. So, here we go! Arranged in no particular order are my goals for 2013:

1. Take more vacations.

I took my first vacation in maybe two years last week. Definitely very much needed! I find it easy to get locked into "workworkwork" mode sometimes, where I don't pick my head up all day and just keep grinding away at what's in front of me. This is a terrible and stupid habit for a ton of reasons, and it was unbelievably helpful for me to step away for a week and just let my mind relax. So next year, more downtime!

2. Get better at social networking.
This was my first year at PM where I could say with confidence that I did "okay" with my share of our social networking responsibilities. Now I'll grant that "okay" is better than my usual "nonexistent," but obviously I would like to do better. Hopefully 2013 will be the year that I get a solid grasp on social media and can finally say with confidence that I can use it well.

3. Write more hard news stories.
I don't do a ton of work on our newsletters (that is more the realm of Kyle/Colleen/Elise), but I do write the occasional article for them. While I'm happy with everything I wrote for them in 2012, I did have a handful of chances this year to break some more "aggressive" news stories that I ended up backing off of for a number of reasons. By "aggressive" I mean articles that would have essentially been investigative reporting, say about something like "Company X rumored to have embezzled Y dollars from employees in massive tax evasion scheme." Now obviously that's a hypothetical example and in reality I didn't sit on any stories that were quite that big, but I did let a few decently big leads on stories go that I wish I hadn't. For 2013, I want to be able to say that I pursued all the meaningful "hard" story leads that were offered to me, whether they amount to anything or not.

4. Reach out to readers/the industry more, just to chat
I read something about a reporter I like a while back that explained how, every month or two, she would email old story sources to check in, say hi, and see if there was anything they wanted to talk about. By doing this she ended up with a ton of leads and even landed a career-making story. It's such a simple, brilliant idea, I'm actually embarrassed to admit it's something I never considered doing before. So, to any of beloved and too-kind interview sources that may be reading this, get ready to get even MORE emails and phone calls from me! Wooooooo! Also, if anyone reading has something they think the rest of the industry should know about, send me an email at mailto:mcornnell@napco.com and let's talk!

5. Compile a Top Distributors list I'm actually happy with.
I've handled PM's top distributor list for the last four years, and I've yet to get it quite perfect. I've gotten it close a couple times, but even still there is always some company's information I miss or a CEO who I can't line up for an interview in time that ends up making the piece less than I want it to be. It's an exceptionally popular piece, one of the most-read on our site, so I'd really like to make 2013 the year I make it absolutely perfect.

That's it guys! Thanks for reading, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: Went to North Bowl for the second time over the weekend. It's this little hipster-dipster bowling alley in the Northern Liberties neighborhood of Philly. Beautifully decorated, clean and has the most amazing vegetarian buffalo wings I've ever had. Plus, it's got super-cheap beer and plays great, upbeat indie music throughout the night! If all this sounds like something you'd maybe be into, you should definitely check it out next time you're in the area.

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