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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Compliance Chat

Jeff Jacobs
Draw Your Attention to Drawstrings
Oct 17, 2014

I guess it has something to do with the time of year. The weather in much of the U.S. begins...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In But Why Should You Care?
Oct 16, 2014

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But...



Selling Smarter

Rosalie Marcus
How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part One
Oct 14, 2014

In today's highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here are five ways...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The Dash Between Two Dates
Oct 6, 2014

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives...



Beyond Words

Rebecca Kollmann, MAS+
Going Direct
Oct 13, 2014

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going...



Kiwi's Coaching Corner

Paul  Kiewiet
Why Are You Doing This?
Oct 9, 2014

Do you have a clear understanding of why you are in this business? And please, don’t tell me you’re in...



Not So Technically Speaking

Dale Denham
Yes, We Should Be Scared About Bad USB Drives
Oct 7, 2014

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time
Sep 24, 2014

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Playing the Price Game: It’s a Choice. Choose Wisely
Sep 22, 2014

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Resolutions for 2013

 

Hey everyone! Long time no blog! Sorry about that. I've been on the road a lot this last month, and also trying to write 4,000 things at once. It was not a good combination, as I'm sure you can imagine. And now I'm off this week for PPAI Vegas, so hooray, MORE TRAVEL! But, I do have a little downtime today, so I thought I would share some of my 2013 work resolutions with you all. Boring? Exciting? Who can say? All I know is I always like reading yearly resolutions from the writers I follow online, so hopefully I can deliver a similarly interesting experience. So, here we go! Arranged in no particular order are my goals for 2013:

1. Take more vacations.

I took my first vacation in maybe two years last week. Definitely very much needed! I find it easy to get locked into "workworkwork" mode sometimes, where I don't pick my head up all day and just keep grinding away at what's in front of me. This is a terrible and stupid habit for a ton of reasons, and it was unbelievably helpful for me to step away for a week and just let my mind relax. So next year, more downtime!

2. Get better at social networking.
This was my first year at PM where I could say with confidence that I did "okay" with my share of our social networking responsibilities. Now I'll grant that "okay" is better than my usual "nonexistent," but obviously I would like to do better. Hopefully 2013 will be the year that I get a solid grasp on social media and can finally say with confidence that I can use it well.

3. Write more hard news stories.
I don't do a ton of work on our newsletters (that is more the realm of Kyle/Colleen/Elise), but I do write the occasional article for them. While I'm happy with everything I wrote for them in 2012, I did have a handful of chances this year to break some more "aggressive" news stories that I ended up backing off of for a number of reasons. By "aggressive" I mean articles that would have essentially been investigative reporting, say about something like "Company X rumored to have embezzled Y dollars from employees in massive tax evasion scheme." Now obviously that's a hypothetical example and in reality I didn't sit on any stories that were quite that big, but I did let a few decently big leads on stories go that I wish I hadn't. For 2013, I want to be able to say that I pursued all the meaningful "hard" story leads that were offered to me, whether they amount to anything or not.

4. Reach out to readers/the industry more, just to chat
I read something about a reporter I like a while back that explained how, every month or two, she would email old story sources to check in, say hi, and see if there was anything they wanted to talk about. By doing this she ended up with a ton of leads and even landed a career-making story. It's such a simple, brilliant idea, I'm actually embarrassed to admit it's something I never considered doing before. So, to any of beloved and too-kind interview sources that may be reading this, get ready to get even MORE emails and phone calls from me! Wooooooo! Also, if anyone reading has something they think the rest of the industry should know about, send me an email at mailto:mcornnell@napco.com and let's talk!

5. Compile a Top Distributors list I'm actually happy with.
I've handled PM's top distributor list for the last four years, and I've yet to get it quite perfect. I've gotten it close a couple times, but even still there is always some company's information I miss or a CEO who I can't line up for an interview in time that ends up making the piece less than I want it to be. It's an exceptionally popular piece, one of the most-read on our site, so I'd really like to make 2013 the year I make it absolutely perfect.

That's it guys! Thanks for reading, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: Went to North Bowl for the second time over the weekend. It's this little hipster-dipster bowling alley in the Northern Liberties neighborhood of Philly. Beautifully decorated, clean and has the most amazing vegetarian buffalo wings I've ever had. Plus, it's got super-cheap beer and plays great, upbeat indie music throughout the night! If all this sounds like something you'd maybe be into, you should definitely check it out next time you're in the area.

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